El Diario/La Prensa Honors Toyota’s Luis Rosero As Outstanding Latino Leader with ‘El’ Award

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Rosero and other Hispanic Leaders Recognized at the Eleventh Annual ‘El’ Awards Luncheon

NEW YORK (Oct. 23, 2014) – Luis Rosero, Director of Toyota’s Hispanic Business Strategy Group (HBSG), was honored today by New York’s El Diario/La Prensa with a distinguished “EL” Award at the Eleventh Annual EL Awards luncheon held at the exclusive Grand Havana Room in New York City, NY.

As Director of the Hispanic Business Strategy Group, an industry-leading approach that deepens Toyota’s relationship with the Latino consumer, Luis is tasked with developing a national strategy for HBSG to support the Toyota, Lexus and Scion brands with integrating the Latino perspective into Toyota’s businesses. He further engages with the Hispanic market through meaningful interaction with Hispanic consumers, business leaders, media, elected officials, and national community organizations.

“It is a great honor to be recognized by such a prestigious and established publication as El Diario/La Prensa,” said Rosero. “We share a common vision of seeing the Latino community succeed and achieve the American dream; and, to be recognized as someone who is helping make a difference in the lives of Hispanics, makes this award that much more meaningful.”

“El Diario and the New York Hispanic Community celebrate today with pride these success stories, Latinos devoting all their efforts in overcoming every obstacle”, said Francisco Seghezzo, CEO of ImpreMedia, parent company of El Diario. “Twenty four stories, twenty four names that represent the Latino community’s growth and empowerment in New York. We are very proud to honor this amazing group and celebrate their excellence, leadership and heritage.”

Prior to joining Toyota in 2011, President Obama appointed Rosero as Deputy Assistant Secretary for Public Affairs at the US Department of Health and Human Services. He left his position as Senior Vice President of Citigroup’s Global Consumer Group to join the Obama Administration.

At age 24, Rosero was appointed by President Clinton to join the White House Initiative on Educational Excellence for Hispanic Americans, making Luis one of the youngest presidential appointees and the only Ecuadorian American to serve in the Clinton White House.

A long-established champion of advancing opportunities for Latinos, Rosero serves as a Corporate advisory Board Member for the League of United Latin American Citizens (LULAC) and as a member of the Northeast Advisory Board of the Hispanic Scholarship Fund (HSF).

In addition to Rosero, some of this year’s recipients include: Rafael Cuellar, President & CEO, Shop Rite , Carlos Menchaca, NYC Councilman, Jorge Viera,  News Anchor, Univision 41 and Raphael Miranda, Meteorologist, NBC 4.


Toyota, the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ more than 40,000 people.  Our 1,800 North American dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. To date, Toyota has contributed more than $700 million to nonprofits in the U.S.  For more information about Toyota, visit www.toyota.com/usa.

Established in 1913, El Diario La Prensa is the first Spanish Language in United States.  With a quarter of a million readers every day, his print edition is the most widely read Spanish Language newspaper in New York and the third largest in the country.  El Diario La Prensa is leading the way in developing new technology to provide news and information in a multi-platform operation.  For more information, visit our website: www.eldiariony.com

Luis Rosero
Toyota Motor North America
[email protected]
(212) 715-7493

Alejandro Vitale
República for Toyota
[email protected]
(305) 979-0118


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