Toyota Financial Services Announces Partnership with Launch Mobility

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Companies will collaborate to develop a product to enable rideshare drivers while leveraging the extensive Toyota dealership network


PLANO, Texas, Nov. 15, 2017 – Toyota Financial Services (TFS) has announced a partnership with Launch Mobility, a developer of shared mobility solutions. Both companies recognize the growing importance of mobility services and offer distinctive capabilities to address market needs. Together, TFS and Launch Mobility intend to develop a product that will make previously leased vehicles available for short-term rentals to rideshare drivers. The companies will be able to draw upon an array of resources across the Toyota organization:

  • alignment with Toyota Motor Corporation’s global Mobility Services Platform (MSPF), developed and operated by Toyota Connected;
  • input from Toyota’s dealer network, which is able to offer a vital perspective on vehicle sales and maintenance;
  • and access to the TFS field teams to market test a new solution.   

Mike Groff, president and CEO of Toyota Financial Services, said, “We are uniquely positioned to meet the needs of drivers who are interested in ridesharing but lack an appropriate vehicle. TFS has the off-lease vehicles, Launch Mobility has the technology, and Toyota dealers have the geographic presence and unparalleled vehicle servicing capabilities.”
Paul Hirsch, CEO of Launch Mobility, said, “With its commitment to innovation, Toyota Financial Services is a great partner for our robust and flexible solution that enables clients to quickly launch, experiment, and scale in the mobility services space.”
The companies are developing a pilot with the intent to deploy in select markets by the end of the calendar year.  

About Toyota Financial Services
Toyota Financial Services (TFS) is the finance and insurance brand for Toyota in the United States, offering retail auto financing and leasing through Toyota Motor Credit Corporation (TMCC) and Toyota Lease Trust. TFS also offers extended service contracts through Toyota Motor Insurance Services (TMIS). The company services Lexus dealers and customers using the Lexus Financial Services brand. TFS currently employs approximately 3,100 associates nationwide, and has assets totaling over $120 billion. It is part of a worldwide network of comprehensive financial services offered by Toyota Financial Services Corporation, a wholly-owned subsidiary of Toyota Motor Corporation. We announce material financial information using the investor relations section of our website ( and SEC filings. We use these channels, press releases, and social media to communicate about our company, our services and other issues. While not all information we post on social media is of a material nature, some information could be material. Therefore, we encourage those interested in our company to review our posts on Twitter at
Points of Light has named TFS one of its Civic 50, which recognizes the most community-minded companies in the nation.  For more information about the company’s support of financial literacy, youth development programs, and other community initiatives, please visit
About Launch Mobility
Launch Mobility offers a platform built to advance the new era of personal transportation – one that’s sustainable, economical, and scalable. The company intends to drive change by enabling the broad deployment of shared mobility services with technology that’s flexible, data-friendly, and intuitive.
Launch Mobility’s platform supports full-service mobility operations, enabling remote vehicle access, smart reservation planning, and robust fleet management capabilities.  The platform includes modules for reservation management, payment processing, remote access, mobile applications, intelligent vehicle allocation, fleet management, tracking, and data collection and access.

Vincent Bray
(310) 468-5332


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