Toyota Enhances 2011 Los Angeles Auto Show Consumer Experience On-Site, Online and On-the-Go
Equipped with a smartphone and a new mobile app from Toyota, auto show attendees can easily navigate a host of interactive and experiential programs sponsored by the brand during the show’s public days, slated Nov. 18 – 27, 2011.
Twitter Scavenger Hunt: On weekends during the show, consumers are welcome to participate in a scavenger hunt game by using TwitPic and following @ToyotaLAAuto on Twitter for additional details on the challenge and potential prizes.
Toyota Drive Center: Attendees can test-drive the reinvented 2012 Camry, Camry Hybrid, Prius Plug-In, Prius v, RAV4, Corolla and Tundra on a customized street drive.
Toyota PitPass: Toyota Motorsports display including NASCAR, Funny Car and others. Dates of activation are 11/23-11-27.
Dew Action Sports & Yaris: Guests can explore Toyota’s sponsorship of the 2011 Summer DEW Action Sports Tour by playing an interactive game inside the Yaris or all-new RAV4. Dates of activation are 11/26-11/27.
Toyota Trucks & Bass Pro Displays: Outdoor and off-road enthusiasts can check out the latest Toyota trucks, meet some of the best pro anglers in the country and compete to win a $250 Bass Pro Shops gift card. Dates of activation are 11/26-11/27.
DEW Tour Bob Burnquist Prius Treehouse: Action sports fans can explore the Bob Burnquist Prius Treehouse – made from bamboo skate decks – and learn how the vehicle creates harmony between nature and action sports. Visitors can interact with the Prius Sensory Experience and win a prize. Dates of activation are 11/18-11/21 and 11/23-11/27.
Camry for a Better Commute Concert: LA residents will have the chance to skip traffic and attend a complimentary concert sponsored by the reinvented 2012 Toyota Camry. The concert hosted with Entravision will allow the LA community a chance to take a break from the traffic and enjoy Grammy-winning Latin recording artist Julieta Venegas and Latin pop group Belanova prior to the busy Thanksgiving holiday weekend at the event deck at LA LIVE on Tuesday, Nov. 22 from 5 p.m. to 8 p.m.