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Toyota Says ‘Okei’ to America: Introducing the Scion by Toyota Brand and KEI-01
PLANO, Texas (Nov. 10, 2026) – Yesterday, at simultaneous events in Ypsilanti Township, Michigan, and Frisco, Texas, Toyota Motor North America (TMNA) introduced Scion by Toyota, a new brand built around curiosity, possibility and the freedom to explore mobility in new ways. The company also unveiled the brand’s first vehicle, the KEI-01, an ultra-compact utility truck that will arrive in the U.S. in the second half of 2027.
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Toyota Releases 2026 North American Environmental Sustainability Report
PLANO, Texas (Nov. 10, 2026) — Toyota’s 2026 North American Environmental Sustainability Report, published today, highlights progress across three priority areas of aspiration: Carbon Neutrality, Circular Economy and Nature. It also marks the completion of Toyota’s 7th Environmental Action Plan (EAP), a five-year roadmap that has surpassed targets in renewable electricity, water efficiency, packaging reduction, and pollinator habitat. Simultaneously, Toyota has continued advancing longer-term work on battery recycling and logistics decarbonization.
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TOYOTA RACING Earns 700th NASCAR Victory
HOMESTEAD, Fla. (Nov. 9, 2026) – Toyota is celebrating its 700th NASCAR national series win after Brandon Jones crossed the finish line first at Homestead-Miami Speedway on Saturday. Since first debuting in the NASCAR national series ranks in 2004, Toyota has amassed 221 wins in the NASCAR Cup Series, 222 in the NASCAR O’Reilly Auto Parts Series and 257 in the NASCAR Truck Series. Jones also claimed the 500th win for Toyota in NASCAR in March 2020 at Phoenix Raceway.
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Kaden Honeycutt Wins 2026 NASCAR CRAFTSMAN Truck Series Championship
HOMESTEAD, Fla. (Nov. 9, 2026) – TRICON Garage’s Kaden Honeycutt captured the 2026 NASCAR CRAFTSMAN Truck Series (NCTS) championship after winning Friday night’s season finale at Homestead-Miami Speedway. This is the first championship of Honeycutt’s young career, the second consecutive […]
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Toyota Financial Services Brings Auto Finance Edutainment to TikTok
PLANO, Texas, (Nov. 9, 2026) — Toyota Financial Services (TFS) is officially joining TikTok to deliver auto finance ‘Edutainment’ through a unique blend of easy-to-understand advice and always entertaining content.
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TMC Announces April Through September 2026 Financial Results
TOYOTA CITY, Japan (Nov. 5, 2026) – Consolidated vehicle sales totaled approximately 4,758,000 units, a decrease of approximately 25,000 units compared to the same period last fiscal year. On a consolidated basis, net revenues for the period totaled 26.962 trillion yen ($169.6 […]
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