Pricing Announced for 2014 Yaris

TORRANCE, Calif., June 18, 2013 — Toyota Motor Sales announced pricing and product enhancements for the 2014 Yaris Liftback which went into production on June 3, of 2013. Daytime Running Lights (DRL's) will be standard on all MY14 Yaris models.
 
2014 Yaris Pricing

Grade Current MSRP New MSRP MSRP Chg ($) MSRP Chg (%) Effective Date
YARIS 3-DR L LIFTBACK $14,370 $14,430 $60 0.4% June 2013
YARIS 3-DR L LIFTBACK $15,095 $15,155 $60 0.4% June 2013
YARIS 3-DR LE LIFTBACK $15,955 $16,015 $60 0.4% June 2013
YARIS 5-DR L LIFTBACK $15,395 $15,455 $60 0.4% June 2013
YARIS 5-DR SE LIFTBACK $16,480 $16,540 $60 0.4% June 2013
YARIS 5-DR SE LIFTBACK $17,280 $17,340 $60 0.3% June 2013
YARIS 5-DR LE LIFTBACK $16,430 $16,490 $60 0.4% June 2013

 
All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee which is $795 of passenger cars.
 

About Toyota
Toyota (NYSE:TM) established operations in North America in 1957 and currently operates 14 manufacturing plants.  There are more than 1,800 Toyota, Lexus and Scion dealerships in North America which sold over 2.3 million vehicles in 2012. Toyota directly employs nearly 39,000 people in North America and its investment here is currently valued at more than $27 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota's annual purchasing of parts, materials, goods and services from North American suppliers totals over $26 billion.
 
NOTE TO EDITORS: Photos and video to accompany this story are available and can be retrieved in digital form by media without charge at http://www.toyotanewsroom.com.

Toyota Division Communications:
Greg Thome              (310) 468-3279 or greg_thome@toyota.com
Moe Durand              (714) 889-9908 or maurice_durand@toyota.com
Media Web site: http://www.toyotanewsroom.com
Public Web site: http://www.toyota.com

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