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Toyota Sponsoring Two NASCAR Races at Richmond International Raceway in 2013

December 03, 2012

RICHMOND, Va., (Dec. 3, 2012)—Buckling up for two days of NASCAR excitement, Toyota and Richmond International Raceway announced today multi-year race entitlements, beginning with the April 26-27, 2013 doubleheader weekend at America’s Premier Short Track. The weekend features the Toyota Owners 400 NASCAR Sprint Cup Series race and the ToyotaCare 250 NASCAR Nationwide Series race.

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Toyota Brings the Thrill of ‘Let’s Go Places’ to Consumers at Los Angeles Auto Show

November 28, 2012

TORRANCE, Calif. (Nov. 28, 2012)—Toyota Motor Sales, U.S.A., Inc. will host multiple consumer activations at the Los Angeles Auto Show that embody the company’s new “Let’s Go Places” tagline and highlight its recent adventures. Beginning Nov. 30, 2012, Toyota will share some of its popular event elements from motorsports, music festivals and more, allowing consumers to experience the excitement of the company’s partnerships without having to journey beyond Los Angeles.

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Grand Prize Winner Announced in Toyota Racing Dream Build Challenge

November 21, 2012

TORRANCE, Calif., Nov. 21, 2012 — The Toyota Racing Dream Build Challenge, having already donated $50,000 to winner Kyle Busch's charity and another $50,000 split among the other three teams’ charities, has one more big prize to give to a lucky fan: The Toyota Racing Dream Trip Grand Prize. That fan is Christina R. from Buckeye, Ariz.

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Toyota Yaris Offered in Two Liftback Models For 2013

November 16, 2012

TORRANCE, Calif., Nov. 16, 2012 - The fun, efficient Toyota Yaris, which was all-new for the 2012 model year, continues into 2013 in three-door or five-door liftback models. Sporty styling, outstanding safety features and high fuel economy ratings make the 2012 Yaris a compelling choice in its segment. New for 2013, all model grades come with the Tech Audio Package as standard.

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2013 Toyota Corolla Adds New Premium Packages

November 16, 2012

TORRANCE, Calif., Nov. 16, 2012 - The Toyota Corolla, already one of the best-equipped cars in the compact class, offers new comfort amenities with a choice of Premium Packages for both the LE and S grades for 2013. All Corolla models feature a revised chrome-accented grille for 2013, and the LE and S grades include a standard Display Audio system with 6.1-inch touch screen.

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All-New 2013 Avalon Combines More Emotional Styling, Improved Dynamic Performance, and Greater Refinement to Help Reposition Toyota’s Flagship Sedan Within the Segment

October 31, 2012

TORRANCE, Calif., Oct. 31, 2012 – For 2013, Toyota has dramatically altered the chemistry of Avalon’s formula, creating a new potent and persuasive sedan that helps shift the product’s generational appeal while symbolizing Toyota’s exciting new design and product direction for future sedans.

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Rutledge Wood to Announce Winner of Toyota Racing Dream Build Challenge at SEMA Show

October 11, 2012

TORRANCE, Calif., Oct. 11, 2012 — Toyota announced today that NASCAR television analyst and Top Gear U.S. edition co-host Rutledge Wood will announce the winner of the Toyota Racing Dream Build Challenge (www.ToyotaRacingDreamBuild.com), a vehicle modification competition pitting four top racing drivers and their dream cars against each other for charity. The awards ceremony will take place at Toyota’s press conference during the 2012 Specialty Equipment Market Association (SEMA) show in Las Vegas on Oct. 30.

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Teams Hustle to Complete their Builds on Time for the Toyota Racing Dream Build Challenge

October 08, 2012

TORRANCE, Calif., (Oct. 8, 2012) — Customizing a vehicle can often be broken down into a series of tasks that can then be scheduled and executed—at least until the clock runs out. Then all bets are off. And so it goes for the Toyota Racing Dream Build Challenge teams with time to complete their ambitious builds coming to a close in about two weeks, just before voting begins on October 20. And just like a race car, these one-off rides must be ready to go when the green flag drops.

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