DAYTONA BEACH, Fla. (Feb. 18, 2016) – The Toyota Injector at Daytona International Speedway is officially open and will host tens of thousands of enthusiastic NASCAR fans for the Daytona 500 on Sunday, February 21.
Read MoreToyota Division Group Vice President and General Manager Bill Fay unveils the 2017 Toyota Tacoma TRD Pro at the Chicago Auto Show, Feb. 11, 2016.
Read MoreCHICAGO (Feb. 11, 2016) — The Toyota RAV4 that Ryan Millen piloted last year to four out of five Western U.S. victories is about to take an even bigger stage.
Read MoreCHICAGO, Feb. 2, 2016 – With more than 45,000 sq. ft. of exhibit space at Chicago’s McCormick Place, Toyota is engaging Chicago Auto Show visitors with several camera-worthy vehicles and alluring activities and giveaways.
DETROIT, Jan. 7, 2016 – It’s the midway point of the second decade of the 21st century, and future mobility is beginning to come into sharp focus. Technology advancements are ushering in a wave of new conceptual ideas for how people might be transported in the long term, with a focus on clean power, greater safety and more convenience. The Toyota exhibit at the 2016 North American International Auto Show (NAIAS), from January 16-24 in Detroit, provides a glimpse at this transformational change to mobility while showing off the full line of new cars, trucks and SUVs available today.
Read MoreHOMESTEAD, Fla. (Nov. 23, 2015) – Camry driver Kyle Busch captured the 2015 NASCAR Sprint Cup Series (NSCS) driver’s championship – the first for Toyota since entering the series in 2007 – when he finished first in Sunday’s season finale at Homestead-Miami Speedway.
Nearly two decades before “disrupting” became a good thing to do, Toyota did it to the auto industry by launching the world’s first mass production gasoline/electric hybrid vehicle, the Prius. After selling more than 3.5 million worldwide and helping steer the industry toward hybridization, Toyota is introducing another disruptor -- the all-new fourth-generation 2016 Prius liftback. The new version of this global green icon takes the hybrid concept farther than ever with striking design, with expected higher fuel economy ratings, and greater ride comfort. New levels of driving satisfaction and refinement will reward the Prius faithful and surprise those new to the movement.
Looking at the expansive crossover landscape today, Toyota can proudly point to the first RAV4 as the pioneering model two decades ago. The RAV4 was a new kind of vehicle that combined SUV versatility with car-like handling, ride comfort and fuel economy. What began as a niche exploded into a category, with the RAV4 remaining one of its leaders. That leadership shows once again for 2016 with the introduction of the first RAV4 Hybrid as part of a refreshed RAV4 line that also includes a sporty new SE grade.
Read MoreTORRANCE, Calif., Nov. 3, 2015—The Joe Gibbs Racing No. 19 Camry, driven by Carl Edwards to two NASCAR wins this season—and which has advanced to the Eliminator Round of the Chase for the Sprint Cup—will be prominently displayed at Toyota’s 2015 Specialty Equipment Market Association (SEMA) Show booth.
Read MoreTORRANCE, Calif., Nov. 3, 2015—The Toyota RAV4 that Ryan Millen has piloted to four victories in this year’s Rally America series will be prominently displayed at Toyota’s 2015 Specialty Equipment Market Association (SEMA) Show booth.
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