Auto Shows & Events

Toyota Goes to the Extreme with SEMA 2016 Builds

November 01, 2016

TORRANCE, Calif., (November 1, 2016)—Today Toyota revealed an unprecedented suite of 30 vehicles on display at the 2016 Specialty Equipment Market Association (SEMA) Show. Toyota selected each vehicle to either honor the past, explore the present or reveal the extreme—and in some extreme cases, all three of these elements come into play. There is even a special display honoring Corolla’s 50 years. 

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Prime Mover: Toyota Maxes Out Tech and Style in the World’s Best-Selling Hybrid to Create the 2017 Prius Prime
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Prime Mover: Toyota Maxes Out Tech and Style in the World’s Best-Selling Hybrid to Create the 2017 Prius Prime

October 04, 2016

Prime mover. Prime cut. Prime minister. Prime attraction. And for Trekkers, there’s the Prime Directive. “Prime” means best or top, and so it was a natural to use it for the most technologically advanced, best-equipped Toyota Prius in the model’s nearly two-decade global history. The 2017 Prius Prime represents the pinnacle of efficiency and technology for the new- generation Prius, with a new dual-motor hybrid powertrain with a remarkable 2017 EPA-estimated 133 MPGe (miles per gallon equivalent), the highest rating in the industry among all vehicles.

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Toyota NASCAR Driver Carl Edwards Parks His Sprint Cup Car and Takes Acting for a Spin

September 15, 2016

Torrance, Calif. Sept. 15, 2016 – On the NASCAR Sprint Cup circuit, Carl Edwards is known as an aggressive and very successful driver. He’s also an accomplished pilot, flying his own plane to and from races. This coming Sunday, fans can watch him take a lap as an actor too. Edwards makes a cameo appearance in a new Toyota commercial that will debut Sunday during NBC Sports Network’s live national broadcast of the Teenage Mutant Ninja Turtles 400 from Chicagoland Raceway in Joliet, Ill. The race kicks off this year’s NASCAR Chase for the Sprint Cup championship.

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Swagger On! 2017 Sienna Revs up with More Power and Efficiency
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Swagger On! 2017 Sienna Revs up with More Power and Efficiency

September 15, 2016

The family van can rock, at least if it’s from Toyota. The Sienna, which has  already pushed the boundaries of minivan-ness with its sporty SE trim and “Swagger Wagon” persona, gets yet another injection of peppiness and efficiency in the form of an all-new direct-injection V6 engine and Direct Shift – 8AT, 8-speed automatic transmission. The new-for-2017 upgrades improve the original “Swagger Wagon’s” comfort, performance, and fuel efficiency.

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As Big as Texas, the Toyota Tundra is Brawny Everywhere, but Brainy and Comfortable Where It Counts
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As Big as Texas, the Toyota Tundra is Brawny Everywhere, but Brainy and Comfortable Where It Counts

September 08, 2016

With more than four dozen possible configurations and a towing capacity of up to 10,500 pounds, the 2017 Toyota Tundra doesn’t do anything in a small way. Such is the case for this full-size pickup truck assembled exclusively in San Antonio, Texas. For 2017, the Texas-bred Tundra’s color palette includes Barcelona Red Metallic, Super White, Black, Inferno, and Quicksand. The Limited grade adds two new standard amenities: a 4-way power passenger seat to compliment the 10-way power driver’s seat.

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Toyota Corolla iM Joins Toyota Lineup for Added Fun and Function
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Toyota Corolla iM Joins Toyota Lineup for Added Fun and Function

August 17, 2016

For Corolla buyers looking to hatch up some great adventures, the iM is the perfect addition to the line-up. With its versatile hatchback, the new 2017 Corolla iM has plenty of room to handle gear for new excursions. Add in the iM’s fun-to-drive, high-style, high-content and high-MPG features, plus an outstanding price, and this new model is ready to roll out of showrooms.

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