PLANO, Texas (Jan. 9, 2024) – The 2024 Toyota bZ4X is the Battery Electric Vehicle (BEV) that’s made to electrify, blending bold, modern styling with tech-laden features in an extremely capable platform. Available in XLE and Limited grades, it delivers […]
Read MoreIt began with a simple question: is there a way to confirm seat belt safety for pregnant bellies? A Toyota team of four women and one man presented an idea in late 2022 that was simple but powerful: pregnant customers […]
Read MoreDriven by its values of continuous improvement and respect for people, Toyota Motor North America (TMNA) made the most of 2023. In 2023, Toyota made it a year to remember with accomplishments and key milestones that showed the company’s advances […]
Read MorePLANO, Texas (Nov. 27, 2023) – Toyota revealed today a newly-designed NASCAR Cup Series (NCS) Toyota Camry XSE race car that will make its debut in the 2024 NCS season. The Camry XSE Next Gen follows the Toyota Camry TRD Next Gen, which produced 18 victories and 25 poles during the last two seasons of competition.
Read MoreLOS ANGELES, Calif. (Nov. 14, 2023) – With a nod to the past and an eye toward the future, Toyota announced today the North American debut of the first-ever Toyota Crown Signia. As the second entry in the U.S. Toyota […]
Read MoreLAS VEGAS (Oct. 31, 2023) – Toyota returns to the Specialty Equipment Market Association (SEMA) Show this fall with a new, multi-brand environment based on 2023’s show theme: Track or Trail, Your Thrill Awaits.
Read MoreLAS VEGAS (Oct. 31, 2023) – With the eagerly-anticipated return of the Land Cruiser to the U.S. market, Toyota has paid homage to Land Cruiser’s roots by creating the “FJ Bruiser”—an unstoppable rock crawling beast that can go virtually anywhere. […]
Read MoreLAS VEGAS (Oct. 31, 2023) – The Toyota GR Cup Race Series wrapped up the 2023 season with Tyler Gonzales of Copeland Motorsports locking in the points championship and taking the top spot on the podium. He was joined by […]
Read MoreToyota will host a walkaround with TV personality, Rutledge Wood, at the 2023 Specialty Equipment Market Association (SEMA) Show on Tuesday, October 31, 2023 at 10:00 a.m. PT. Highlights include new build concepts with a focus on the all-new 2024 Tacoma; the return of Land Cruiser; GR Sportscar Performance and Toyota’s expanding Associated Accessory Products (AAP) Program.
Read MorePLANO, Texas (Oct. 25, 2023) – The 2024 Prius Prime is the versatile Plug-in Hybrid Electric Vehicle (PHEV) that’s made for life on the go. Available in SE, XSE, and XSE Premium grades, it’s capable of handling most daily commutes, […]
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