With help from some of the world’s most elite athletes, the Toyota Olympic and Paralympic Marketing Team created a unique piece of content for the holiday season. “Paper Stories” takes viewers on a journey through a paper-white winter wonderland with Team Toyota athletes narrating a festive holiday poem that touches upon passion, strength, dedication, courage and trust.

The film, created in partnership with MediaMonks, a global creative and production partner of Toyota in the U.S.,  is bookended by a live action shot of a present, which opens up to reveal a paper wonderland world featuring scenes that represent each of the athletes––a snowy hill for Olympic gold medalist snowboarder Chloe Kim, an open road for four-time Paralympian and para cyclist Oksana Masters, an ice rink for Olympic figure skater Nathan Chen, a half pipe for Olympic Hopeful skateboarder Jordyn Barratt, and a track for Para track & field gold medalists David Brown and Jerome Avery.

Each scene was crafted using an artful combination of stop motion, illustration, animation, special effects and meticulous post-production in a world where every detail matters. As each Team Toyota athlete narrates a portion of the poem, the film comes together in a final piece which sparks a feeling of holiday wonder that offers the athletes a chance to share a gift with the world: the pivotal role they play in uniting and inspiring people through more than just medals won.

Happy Holidays from Team Toyota!

Originally published December 18, 2020 

Email Sign Up

Enter your email address below to sign up for email alerts.

*Indicates Required