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Drifting in a Mall? Toyota’s Pitch Part II Takes Another Turn at Car Ads

Drifting in a Mall? Toyota’s Pitch Part II Takes Another Turn at Car Ads

PLANO, Texas (March 22, 2022) – What if car commercials were just as exciting as the cars themselves? Toyota takes aim at that question in the latest installment of its “Pitch” series with “The Focus Group.” In this round, Toyota Gazoo North America Racing (TGR-NA) team drivers make precision maneuvers in race modified cars and a GR86 inside and around an abandoned shopping mall. But, as the suits step in and ask for a more subdued approach, the focus group quickly loses interest, and the drivers, they just keep being themselves.

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Toyota Ventures Opens 2022 Call for Innovation Focused on the Factory of the Future

Toyota Ventures Opens 2022 Call for Innovation Focused on the Factory of the Future

LOS ALTOS, Calif. (March 17, 2022) – Toyota Ventures launched its third global “call for innovation” today to search for early-stage companies that can help make the factory of the future a reality sooner. In partnership with Toyota’s Manufacturing Project Innovation Center (MPIC) and Toyota Research Institute (TRI), the 2022 call focuses on finding scalable solutions to modernize manufacturing and advance sustainable production. Through May 31, 2022, qualified entrepreneurs are invited to apply to the call for an opportunity to receive between $500,000 and $2 million in venture capital funding from Toyota Ventures.

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