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36: The Psychology of Driving
The driver-vehicle relationship is changing quickly. Toyota research scientists, John Lenneman, PhD., and Josh Domeyer, PhD., join the show to talk us through the deliberate, and surprisingly cooperative, scientific processes that go into this progress.
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26. Ready for Our Closeup
What do Black Panther, Minority Report, and “The Office” have in common? Some of your favorite characters are driving Toyota and Lexus vehicles! But how do products find their way into these projects? What characters make the best Toyota/Lexus drivers? […]
Read More25. Go Highlander!
Most of us don’t really think about everything that goes into designing, building, and marketing a car when we drive a new car off the lot. But there are some incredible people putting a lot of time, love, and care that […]
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Toyota Crown Brings Even More Premium Style and Technology for 2025
PLANO, Texas (April 30, 2024) – Heating things up for 2025, the Toyota Crown is adding a new Nightshade Edition to the Crown sedan lineup. Featuring new dark badging, black handles, and 21-inch 10-spoke wheels with matte-black finish, the Toyota Crown is sure to turn heads. Built off the Limited grade, the Nightshade Edition adds a bold and striking contrast to the lineup.
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Legendary Performance, Modern Power: 2024 Toyota Tacoma with i-FORCE MAX
PLANO, Texas (April 23, 2024) – The Toyota Tacoma is shaking up the midsize truck segment again with the addition of the i-FORCE MAX hybrid powertrain. The i-FORCE MAX pairs a 2.4-liter engine with a 48-hp electric motor integrated exclusively into the 8-speed transmission for the most powerful pow ertrain ever offered on Tacoma. With a total system output of up to 326 horsepower and a whopping 465 lb.-ft. of torque, that’s a 75% increase in torque compared to the previous generation V-6 powered truck.
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2025 Toyota 4Runner Refines Adventure Ready Heritage
SAN DIEGO, Calif. (April 9, 2024) – The instant name recognition that 4Runner has built over the past four decades is undeniable. This legend has long established itself as a North American off-road icon, ready to tackle tough terrain in its way. The all-new 2025 Toyota 4Runner stays true to its original concept, as an extremely capable, dynamic, and durable off-roader and will continue to provide owners a window to bigger worlds. The new generation introduces a bold new look and adds new technology, premium materials, options, and safety. In fact, this all-new sixth generation 4Runner raises the bar in terms of go-anywhere capability and high-end refinement. The 2025 4Runner will be built in Toyota Motor Corporation’s Tahara plant in Japan and will arrive in the U.S. in the fall of 2024.
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The Evolution of a Legend: The All-New 2024 Land Cruiser
PLANO, Texas (Feb. 20, 2024) – When it was originally introduced in the United States in 1958, the Land Cruiser kicked off a tradition of rugged durability that would ultimately cement it as one of the most respected off-road icons in the industry. Back after a brief pause, the all-new 2024 Land Cruiser has stayed true to its roots as an extremely capable off-roader, packed with premium features, and now at a more accessible price point. This all-star boasts a head-turning new look, impressive technology, the latest off-road features and the balanced blend of performance and efficiency. Look for it to hit dealer showrooms in Spring with a starting Manufacturer’s Suggested Retail Pricing (MSRP) of $55,950.*
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