West Coast Choppers’ Jesse James Creates Mobile, High-End BBQ Inspired by Chef Tim Love
LAS VEGAS (Nov. 4, 2013) – After a pull on the handcrafted stainless steel drawer, onlookers will imagine the steak sizzling. West Coast Choppers owner Jesse James drew inspiration from Texas restaurateur Tim Love to build an 8-foot combination KitchenAidÒoven and white oak chopping block that extends from the Toyota Tundra truck bed. The Tundra will be on display at the SEMA Show in Las Vegas.
James and his team aimed to keep the authenticity of the Tundra, while adding high quality details to enhance the Texas barbecue theme. A Texas Longhorn and the defiant “Come and Take it” slogan can be seared into meat on the custom iron oven grates, and the phrase “West Coast Choppers Texas Barbecue” further customizes the build. Two WEATHER GUARDÒside coolers help keep meat at safe temperatures while traveling, and stainless steel compartments store individual condiments. The team also lifted the truck 4 inches and added a more rugged look through matching black fender flares, N-FAB nerf steps and Method Race Wheels. Additional featured items include General Tires, a Camburg suspension and OPTIMAÒbatteries to keep power flowing.
“We didn’t want anything silly. We wanted a high-end look to go along with the fully serviceable chef’s kitchen,” James said. “Nothing is visible until you slide out the stovetop from the back. It came out great.”
James’s West Coast Choppers established its reputation as a motorcycle manufacturing facility in the early 1990s, later featured on the “Motorcycle Mania” series and “Monster Garage” on the Discovery Channel. The brand gained international fame and celebrity clientele.
Love is owner of multiple Texas restaurants including Lonesome Dove Western Bistro, Woodshed Smokehouse and the White Elephant Saloon. He is known for his innovative grilled, roasted, braised and slow-cooked meals and Texas inspiration.
“I love experimenting with new, fun ways to share my cooking, and this Tundra encompasses that spirit,” Love said. “The Texas details and quality craftsmanship will get any fan excited to see what we can create.”
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ nearly 40,000 people. Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80% of all Toyotas sold over the past 20 years are still on the road today.(NYSE:TM) For more information about Toyota, visit www.toyotanewsroom.com.
Toyota partners with a wide variety of organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good.(NYSE:TM) For more information about Toyota, visit www.toyotanewsroom.com.
To date, Toyota has contributed more than $700 million to American nonprofit groups. For more information about Toyota’s contributions in the U.S., visit www.toyotainaction.com.
Toyota Product Communications
Michael Kroll (310) 468-4782 or [email protected]
Sam Butto (310) 468-7728 or [email protected]
Moe Durand (310) 468-1601 or [email protected]
Media Site: www.toyotanewsroom.com
Public Site: www.toyota.com
NOTE TO EDITORS: High-resolution images and B-roll are available for editorial use only at ToyotaNewsroom.com.