News Releases

On the Road to Autonomous Driving, Toyota Establishes Ever Deeper Roots in Ann Arbor Tech Community with Third US Research Facility

On the Road to Autonomous Driving, Toyota Establishes Ever Deeper Roots in Ann Arbor Tech Community with Third US Research Facility

April 07, 2016
SAN JOSE (April 7, 2016) -- Dr. Gill Pratt, CEO of the Toyota Research Institute (TRI), announced today that Toyota will establish its third TRI facility in the U.S. The new facility will be located in Ann Arbor, near the University of Michigan (U-M) campus where it will fund research in artificial intelligence, robotics and materials science.  Joining the TRI facility established last January in Palo Alto working with Stanford (TRI-PAL), and in Cambridge working with MIT (TRI-CAM), TRI-ANN is scheduled to open in June and target a staff of approximately 50.... more

Toyota Recalls Certain 2016 Model Year Sienna

Toyota Recalls Certain 2016 Model Year Sienna

April 06, 2016
TORRANCE, Calif., April 6, 2016 – Toyota Motor Sales, USA, Inc. today announced that it is recalling approximately 230 Model Year 2016 Sienna Minivans.... more

Toyota Recalls Certain 2016 Model Year RAV4 and Lexus RX and ES Vehicles

Toyota Recalls Certain 2016 Model Year RAV4 and Lexus RX and ES Vehicles

April 06, 2016
TORRANCE, Calif., April 6, 2016 – Toyota Motor Sales, USA, Inc. today announced that it is recalling approximately 4,170 Model Year 2016 Toyota RAV4; approximately 90 Model Year 2016 RX 350; and approximately 12,400 Model Year 2016 ES 350.... more

Toyota DARTs Forward in Texas

Toyota DARTs Forward in Texas

April 05, 2016
RICHARDSON, Texas (April 5, 2016) – Residents of Collin County searching for secure, reliable transportation for their elderly or disabled family members can rest easy, thanks to Toyota. ... more

2016 American International Automobile Dealers Association (AIADA) Annual Meeting - Jim Lentz

2016 American International Automobile Dealers Association (AIADA) Annual Meeting - Jim Lentz

April 04, 2016
Toyota Motor North America CEO Jim Lentz speaks at the 2016 American International Automobile Dealers Association (AIADA) Annual Meeting in Las Vegas on April 3, 2016.... more

Toyota Expands Focus on Software- and Data-Driven Mobility with Toyota Connected

Toyota Expands Focus on Software- and Data-Driven Mobility with Toyota Connected

April 04, 2016
PLANO, TEXAS, April 4, 2016 – Toyota today announced that it will launch Toyota Connected, Inc. to significantly expand the company’s capabilities in the fields of data management and data services development. The new company will serve as a data science hub for Toyota’s global operations and will support a broad range of consumer-, business- and government- facing initiatives.  ... more

March 2016 Sales Conference Notes

March 2016 Sales Conference Notes

April 01, 2016
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Division Group Vice President and General Manager Jeff Bracken review March 2016 and first quarter sales for Toyota Motor Sales.... more

Toyota Motor Sales Reports March 2016 Sales

Toyota Motor Sales Reports March 2016 Sales

April 01, 2016
TORRANCE, Calif. (April 1, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported March 2016 sales of 219,842 units, a decrease of 2.7 percent from March 2015 on a volume basis. With two more selling days in March 2016 compared to March 2015, sales were down 9.9 percent on a daily selling rate (DSR) basis. ... more

March 2016 Sales Chart

March 2016 Sales Chart

April 01, 2016

2016 J.D. Power Automotive Summit - Jeff Bracken

2016 J.D. Power Automotive Summit - Jeff Bracken

March 31, 2016
Lexus Group Vice President and General Manager Jeff Bracken speaks at the 2016 J.D. Power Automotive Summit in Las Vegas on March 31, 2016.... more

Getting Back Up: Toyota Donates RAV4 Hybrid to Veteran Who Stands Tall

Getting Back Up: Toyota Donates RAV4 Hybrid to Veteran Who Stands Tall

March 29, 2016
NEW YORK – Army Sergeant First Class Jeffrey Hackett knew the house he and his fellow soldiers were trying to clear on Aug. 15, 2011, in Afghanistan could be occupied by the Taliban and armed with improvised explosive devices. He knew exactly what the wire sticking out of the ground meant and immediately turned around, but it was too late.
 ... more

Toyota Mirai Wins 2016 World Green Car

Toyota Mirai Wins 2016 World Green Car

March 24, 2016
NEW YORK (March 24, 2016) – Toyota Mirai was declared the 2016 World Green Car today at the New York International Auto Show.... more

2016 New York Auto Show - Toyota Prius Prime Reveal - Bill Fay

2016 New York Auto Show - Toyota Prius Prime Reveal - Bill Fay

March 23, 2016
Toyota Division Group Vice President and General Manager Bill Fay reveals the 2017 Prius Prime, Toyota 86 and the 2017 Highlander at the 2016 New York International Auto Show on Wednesday, March 23, 2016. ... more

Lexus and Toyota Will Make Automated Braking Standard on Nearly Every Model and Trim Level by End of 2017

Lexus and Toyota Will Make Automated Braking Standard on Nearly Every Model and Trim Level by End of 2017

March 21, 2016
NEW YORK, N.Y., March 21, 2016 – Advanced automatic safety technology that was once available on only the most expensive new vehicles is about to be included as standard equipment on almost every Lexus and Toyota model and trim level in the United States. Announced today at the New York Auto Show, Toyota will begin to include the Lexus Safety System +™ and Toyota Safety Sense™ packages, anchored by automatic emergency braking (AEB), on almost every new vehicle by the end of 2017.
 ... more

Rock On! Toyota Rolls with Marathon Series for 2016

Rock On! Toyota Rolls with Marathon Series for 2016

March 20, 2016
DALLAS, March 20, 2016 – Toyota and CGI are taking to the track – and stage – again, but the real winners will be the 600,000 athletes that participate in a Rock ‘n’ Roll Marathon Series event in 2016.
 
On the heels of last year’s wildly successful partnership, Toyota and Competitor Group, Inc. (CGI), the organizer of the series, have renewed their partnership for 2016. The result? Toyota is again the official vehicle of the marathon series and title sponsor of the Toyota Rock ‘n’ Roll Concert Series. The concert series, a highlight of the race experience, features headliner performances at finish line festivals across the United States.... more

RAV4 Ready to Take on 100 Acre Wood Rally

RAV4 Ready to Take on 100 Acre Wood Rally

March 18, 2016
Torrance, Calif., March 18, 2016 -- Fresh off the Sandblast Rally win in the NASA Rally Sport series less than two weeks ago, Ryan Millen and his Toyota RAV4 SE are preparing to take on 100 Acre Wood in Salem, Mo. this Friday and Saturday. A solid 60-plus field should present some good competition for the durable and capable RAV4.... more

The City of Plano, in Partnership with Toyota, American Park Network and Time Warner Cable, Announces Free Public Wi-Fi at City Parks

The City of Plano, in Partnership with Toyota, American Park Network and Time Warner Cable, Announces Free Public Wi-Fi at City Parks

March 17, 2016
PLANO, Texas (March 17, 2016) – The City of Plano is pleased to announce a creative public/private partnership to bring Wi-Fi to all major City of Plano parks and recreation facilities. The program is made possible through the generous support of Toyota, Time Warner Cable and American Park Network. Time Warner Cable is extending its Wi-Fi network to the City’s recreations centers and High Point Park, while Toyota is working with American Park Network to provide additional hotspots in areas outside of the Time Warner Cable coverage area.... more

Toyota Suppliers Recognized for Superior Performance At Annual Event

Toyota Suppliers Recognized for Superior Performance At Annual Event

March 16, 2016
ERLANGER, Ky. (March 16, 2016)  – Toyota suppliers FUEL TOTAL SYSTEMS CORPORATION of Lebanon, KY; OTICS, USA, Inc. of Morristown, TN; Somic America, Inc. of Brewer, ME; Sumitomo Electric Wiring Systems, Inc. of Bowling Green, KY; and Taiho Manufacturing of Tennessee LLC of Gordonsville, TN; received the company’s highest supplier recognition, the Superior Award for Quality during its Annual Supplier Business Meeting Tuesday, March 15, at the Northern Kentucky Convention Center in Covington.  One supplier, NORTH AMERICAN LIGHTING, MÉXICO-SAN LUIS POTOSÍ, SLC, received the Superior Award for Launch Performance.... more

Toyota Hosts Second Annual North Texas Supplier Diversity Event for Local Women- and Minority-Owned Businesses

Toyota Hosts Second Annual North Texas Supplier Diversity Event for Local Women- and Minority-Owned Businesses

March 16, 2016
Frisco, Texas (March 16, 2016) -- Toyota today hosted its second annual supplier diversity event in North Texas at the Embassy Suite Dallas Frisco Convention Center & Spa.  “Power of Exchange 2016” offered local Minority Business Enterprises (MBEs) and Women Business Enterprises (WBEs) a valuable forum to network and connect with Toyota’s Tier I suppliers, and provided access to Toyota’s sales, marketing, and professional services.... more

U.S. Winners of Toyota Dream Car Art Contest Announced

U.S. Winners of Toyota Dream Car Art Contest Announced

March 09, 2016
TORRANCE, Calif., March 9, 2016 – In the future, there is nowhere cars won’t go. From underwater to outer space, cars will not only provide transportation, they can help people in need, they can monitor air quality, and they can provide entertainment. Those are the visions for cars of the future by nine U.S. youth announced today as the national winners of the annual Toyota Dream Car Art Contest.... more

Toyota Research Institute Expands Autonomous Vehicle Development Team

Toyota Research Institute Expands Autonomous Vehicle Development Team

March 09, 2016
Cambridge, Mass., March 9, 2016 -- Toyota Research Institute (TRI) and Jaybridge Robotics announced today that the Jaybridge Robotics software engineering team has joined TRI.   
 ... more

Toyota Puts the Vroom in Safety Education Program Aimed at Putting Kids in the Driver's Seat

Toyota Puts the Vroom in Safety Education Program Aimed at Putting Kids in the Driver's Seat

March 08, 2016
Lexington, Ky., March 8, 2016 -- Driving habits, good or bad, begin to form long before a driver can reach the gas pedal and as early as when a child’s car seat is turned to face front. So, to learn what it means to be a safe driver, passenger and pedestrian, Kentucky tots are taking the wheel. ... more

Rally RAV4 Wins Sandblast Rally

Rally RAV4 Wins Sandblast Rally

March 08, 2016
Torrance, Calif., March 8, 2016—This past weekend at the Sandblast Rally in Cheraw, South Carolina, Ryan Millen and his Toyota RAV4 SE took home the top step on the podium in the 2WD Class.... more

Wearable Mobility Device for the Blind and Visually Impaired Being Developed by Toyota

Wearable Mobility Device for the Blind and Visually Impaired Being Developed by Toyota

March 07, 2016
San Jose, Calif. (March 7, 2016) – Mobility is empowering. That’s why Toyota is working to develop a wearable device for the blind and visually impaired that will help them do more with greater freedom, independence and confidence. Called Project BLAID, it reflects the company’s commitment to enrich lives by advancing the freedom of mobility for all.
 
The device will help fill the gaps left by canes, dogs and basic GPS devices by providing users with more information about their surroundings. Worn around their shoulders, it will help users better navigate indoor spaces, such as office buildings and shopping malls, by helping them identify everyday features, including restrooms, escalators, stairs and doors.... more

Rally RAV4 Launches into NASA Rally Sport Season Opener

Rally RAV4 Launches into NASA Rally Sport Season Opener

March 04, 2016
Torrance, Calif., March 4, 2016 -- Race season beginnings can be nerve wracking, but driver Ryan Millen and his Toyota RAV4 SE are preparing to take on Sandblast Rally in Cheraw, South Carolina this coming Saturday.... more

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