Auto Shows/Events

Scion Release Series xB and FR-S Take Manhattan at the New York International Auto Show

Scion Release Series xB and FR-S Take Manhattan at the New York International Auto Show

April 16, 2014
NEW YORK (April 16, 2014) – The city of dreams just got one more reason to let its imagination run wild: the distinctive lineup of Scion vehicles strutting its stuff at the New York International Auto Show. With the official debut of the latest additions to the Scion Release Series, the brand will show off not only its freshest looks, but the advanced technology a new generation of drivers craves.... more

The Lexus RC 350 F SPORT Dazzles its First U.S. Audience at the New York International Auto Show

The Lexus RC 350 F SPORT Dazzles its First U.S. Audience at the New York International Auto Show

April 16, 2014
NEW YORK (April 16, 2014) – Sports car buffs are in for a roaring good time as the all-new Lexus RC 350 F SPORT zooms into Javits Convention Center to take its place among Lexus’ energetic lineup at the New York International Auto Show. The RC 350 F SPORT shows off its adventurous attitude for the first time since its Geneva debut here in America’s hotspot for fashion and design.... more

Toyota Springs into New York International Auto Show with New Vehicles and Engaging Events

Toyota Springs into New York International Auto Show with New Vehicles and Engaging Events

April 16, 2014
NEW YORK (April 16, 2014) – This year’s New York International Auto Show, opening to the public on Saturday, April 19, brings a new crop of production vehicles and special concept cars to usher in Spring at the Javits Convention Center.... more

2014 New York International Auto Show (NYIAS) - 2015 Toyota Camry Reveal

2014 New York International Auto Show (NYIAS) - 2015 Toyota Camry Reveal

April 16, 2014
TMS Group Vice President and Toyota Division General Manager Bill Fay reveals the 2015 Toyota Camry at the New York International Auto Show, April 16, 2014.... more

More Than Skin Deep: America’s Best-Selling Car Gets Even Better  With a Sweeping Redesign for 2015

More Than Skin Deep: America’s Best-Selling Car Gets Even Better With a Sweeping Redesign for 2015

April 16, 2014
NEW YORK (April 16, 2014) - So what do you do when you have the best-selling car in the industry for 12 straight years? You find ways to make it even better. That’s exactly what Toyota did with the introduction of the new 2015 Camry. After selling almost a million of the industry’s benchmark sedan since the current generation launched in 2011, Toyota stripped it down to its chassis and rebuilt it from the ground up, raising the bar yet again in the ultra-competitive mid-size sedan segment. ... more

Heritage Inspires First Scion FR-S Release Series

Heritage Inspires First Scion FR-S Release Series

April 16, 2014
TORRANCE, Calif., (April 16, 2014) – Scion FR-S fans, get ready for a modern take on the sports coupe’s racing roots. Scion revealed its FR-S Release Series 1.0 at the New York International Auto Show today, drawing on track heritage and the expertise of Toyota Racing Development (TRD).... more

Toyota Brings “Car of the Future” Ride and Drives to the Big Apple

Toyota Brings “Car of the Future” Ride and Drives to the Big Apple

April 14, 2014
NEW YORK (April 11, 2014) – New Yorkers: What better way to gear up for Earth Day than by checking out the auto industry’s top green technologies firsthand? Join Toyota at the New York International Auto Show to ride in the Prius Plug-In Hybrid and the Highlander fuel cell hydrogen vehicle (FCHV).  After your ride, visit the Toyota exhibit to see a stunning concept of the fuel cell sedan Toyota will bring to market next year. It’s been heralded as the car of the future since its recent debut at the International Consumer Electronics Show.       ... more

Training Days

Training Days

April 08, 2014
Carmelita Jeter had a fundamental problem: She didn’t know how to drive a stick shift.

That knowledge could come in handy when you’re practicing for the Toyota Grand Prix of Long Beach Pro/Celebrity Race.... more

Class of 2014 Toyota Mothers of Invention Honored for Transforming Social Solutions at Fifth Annual Women in the World Summit

Class of 2014 Toyota Mothers of Invention Honored for Transforming Social Solutions at Fifth Annual Women in the World Summit

April 05, 2014
NEW YORK (April 5, 2014) – Creativity, courage and determination in fostering social good reigns supreme among those gathered at the fifth annual Women in the World Summit, and the Toyota Mothers of Invention are no exception. This year, the Toyota Mothers of Invention transform the lives of hundreds of thousands of people by collectively making clean water, healthy food and solar-powered light more accessible to those in need. ... more

Toyota and VMI Announce 2nd Annual Star Spangled Salute Contest for Disabled U.S. Veterans

Toyota and VMI Announce 2nd Annual Star Spangled Salute Contest for Disabled U.S. Veterans

April 02, 2014
PHOENIX, Ariz. (April 02, 2014) – Toyota Motor Sales USA and Vantage Mobility International (VMI) announced today the 2nd Annual Operation Independence Star Spangled Salute contest.  The online contest gives America’s disabled military veterans the chance to win a new Toyota Sienna with VMI’s Access 360 In-floor Ramp Conversion system.  The online contest will run Wed., April 2 to Sun., Nov. 9, 2014, and is open to all disabled U.S. veterans. The winner will be randomly drawn on Sun., Nov. 9 and announced on Veterans Day Tues., Nov. 11, 2014.  The Star Spangled Salute contest is a part of VMI’s Operation Independence program.... more

Toyota Becomes First Founding Partner of Historic DAYTONA Rising Project at Daytona International Speedway

Toyota Becomes First Founding Partner of Historic DAYTONA Rising Project at Daytona International Speedway

February 06, 2014
CHICAGO and DAYTONA BEACH (Feb. 6, 2014) – International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (“ISC”) today announced a groundbreaking, multi-year partnership with Toyota Motor Sales (TMS) U.S.A., Inc. that will make Toyota the first Founding Partner at Daytona International Speedway as part of its unprecedented $400 million DAYTONA Rising redevelopment project.... more

Toyota Racing Development (TRD) Celebrates 35 Years in the U.S. with Next Chapter in Off-Road Performance Accessories

Toyota Racing Development (TRD) Celebrates 35 Years in the U.S. with Next Chapter in Off-Road Performance Accessories

February 06, 2014
CHICAGO, Feb. 6, 2014 - - Their “minds are always racing.” In their 35 year existence, Toyota Racing Development – U.S.A. (TRD) has lived by their mission “to deliver an authentic high-performance experience by adding value to create passion and enthusiasm.” ... more

World-Class Designers and Sculptors Show Students How to Turn Their Passion for Art into Prosperity

World-Class Designers and Sculptors Show Students How to Turn Their Passion for Art into Prosperity

February 03, 2014
Ann Arbor, Mich., February 3, 2014 – Twenty five artistic teens will learn how to bring imagination to life when Calty Design Research, Inc. opens the doors to its design process for The Neutral Zone’s Art4Life Program on February 27. Calty, the North American arm of Toyota's global design network, will host design and sculpting workshops as part of an intensive professional development opportunity intended to give teens a winning advantage in pursuing an art career after high school.... more

2014 North American International Auto Show (NAIAS) - Toyota FT-1 Concept Reveal

2014 North American International Auto Show (NAIAS) - Toyota FT-1 Concept Reveal

January 13, 2014
Calty Design Research President Kevin Hunter and Studio Chief Designer Alex Shen reveal the Toyota FT-1 Concept vehicle at the 2014 North American International Auto Show (NAIAS) in Detroit, Jan. 13, 2014.... more

Toyota’s Calty Design Research Celebrates Its 40th Year and a Rich Sports Car Design Heritage

Toyota’s Calty Design Research Celebrates Its 40th Year and a Rich Sports Car Design Heritage

January 13, 2014
DETROIT, Michigan (Jan. 13, 2014) - The first design center established in North America by a Japanese automaker, Toyota’s Calty Design Research began as a bold experiment on October 2, 1973 in El Segundo, California.  Ideally situated in California to best absorb the influence of the state’s burgeoning car culture, the first Calty studio was viewed as a unique exploratory branch of Toyota’s global vehicle design organization.  At the time, no one in the Toyota organization could imagine that 40 years later, the Calty facility would play a key role in some of Toyota’s most significant designs and be pivotal in the company’s movement toward regional autonomy for North American product development.  ... more

Fabulous Toyota FT-1 Concept Is Ready to Drive January 14

Fabulous Toyota FT-1 Concept Is Ready to Drive January 14

January 13, 2014
DETROIT, Michigan (Jan. 13, 2014) –  It seems the virtual world continues to delight us with experiences not yet available in the real world.  Beginning January 14, the stunning Toyota FT-1 concept will be available as a downloadable vehicle for PlayStation®3’s Gran Turismo 6 (GT6) real driving simulator.  Race fans and the gaming community can experience FT-1 exclusively in GT6, where the FT-1 was created digitally to realistically demonstrate what a production FT-1 could achieve.... more

From Virtual to Reality?  Toyota FT-1 Concept Sets the Pace for Future Design

From Virtual to Reality? Toyota FT-1 Concept Sets the Pace for Future Design

January 13, 2014
DETROIT, Michigan (Jan. 13, 2014) - Toyota virtually blew the doors off the North American International Auto Show with the reveal of the stunning FT-1 sports car concept.  First devised by Calty Design Research in the Sony PlayStation Gran Turismo game environment, FT-1 leapt from the screen to the stage in a race-inspired press conference at COBO Hall.... more

Lexus' New Kentucky Home Celebrates First Milestone

Lexus' New Kentucky Home Celebrates First Milestone

January 08, 2014
GEORGETOWN, Ky. (Jan. 8, 2014) – With the first steel column now in place, construction is officially underway on the future assembly line of the first U.S.-produced Lexus. Toyota Motor Manufacturing, Kentucky, Inc. (TMMK) commemorated the milestone earlier today by having members of the company’s leadership team sign the structure.... more

2014 Consumer Electronics Show (CES) - Toyota Fuel Cell Concept (FCV) Debut

2014 Consumer Electronics Show (CES) - Toyota Fuel Cell Concept (FCV) Debut

January 06, 2014
Toyota Motor Sales, U.S.A., Inc., Senior Vice President of Automotive Operations Bob Carter debuts the Toyota Fuel Cell Concept vehicle at the 2014 Consumer Electronics Show (CES) on Monday, Jan. 6, 2014 in Las Vegas. ... more

'Toyota Car of the Future'  On Sale Next Year; Opens 2014 Consumer Electronics Show (CES)

'Toyota Car of the Future' On Sale Next Year; Opens 2014 Consumer Electronics Show (CES)

January 06, 2014
LAS VEGAS (Jan. 06, 2014) – “We aren’t trying to re-invent the wheel;  just everything necessary to make them turn,” said Bob Carter, senior vice president of automotive operations for Toyota Motor Sales (TMS), U.S.A. Inc., at the opening of CES, the world’s largest trade show. “Fuel cell electric vehicles will be in our future sooner than many people believe, and in much greater numbers than anyone expected.”... more

Toyota Fuel Cell Concept Sedan Debuts at 2014 Consumer Electronics Show

Toyota Fuel Cell Concept Sedan Debuts at 2014 Consumer Electronics Show

December 18, 2013
TORRANCE, Calif., (Dec. 18, 2013) – Toyota Motor Sales, U.S.A., Inc., will debut the FCV, a sedan based fuel cell vehicle, at the 2014 Consumer Electronics Show in Las Vegas.  The reveal will feature the North America debut of the concept vehicle as well as an introduction to the fuel cell “test mule”, which logged thousands of miles during rigorous quality and durability testing on U.S. roadways.  Toyota’s news conference will be held Monday, January 6 at 1:00 PM at the Mandalay Bay Conference Center.   ... more

Toyota Indiana Launches the 2014 Highlander; Prepares for Hybrids and Exports

Toyota Indiana Launches the 2014 Highlander; Prepares for Hybrids and Exports

December 05, 2013
PRINCETON, Ind. (Dec. 5, 2013) – Hoosier pride was felt deep and wide on the plant floor of Toyota Motor Manufacturing, Indiana (TMMI) this morning as the company celebrated the start of production of the all-new 2014 Highlander. ... more

Toyota Baja California Celebrates 10 Years of Manufacturing Excellence

Toyota Baja California Celebrates 10 Years of Manufacturing Excellence

December 02, 2013
Baja Calif., Mexico (Dec. 2, 2013) – Commemorating 10 years since breaking ground Toyota Motor Manufacturing, Baja California (TMMBC) donated $10,000 (USD) today to the Boys and Girls Club of Tecate and three Toyota trucks to local nonprofit partners.... more

Darryl 'DMC' McDaniels Helps Deliver First Vehicle As 100 Cars For Good Concludes Third Powerful Year

Darryl 'DMC' McDaniels Helps Deliver First Vehicle As 100 Cars For Good Concludes Third Powerful Year

November 26, 2013
TORRANCE, Calif., (Nov. 26, 2013) – On a night dedicated to recognizing the hard work of its supporters and volunteers, Trenton, N.J.,-based nonprofit One Simple Wish got a little recognition of its own. ... more

Toyota Committed to STEM Education

November 12, 2013
NEW YORK (Nov. 12, 2013) – With 10 plants across America, Toyota knows that inspiring students to focus on STEM – Science, Technology, Engineering and Math – skills is vital to the future growth of manufacturing in the United States. ... more

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