PLANO, Texas, Feb. 1, 2017 — Tim Morrison has been named vice president, corporate communications for Toyota Motor North America (TMNA). He is responsible for executive, internal and marketing communications; digital and social media channels and content; media relations; stakeholder relations; and policy communications.
“I’m delighted that Tim has joined Toyota’s communications team, bringing along deep industry and brand knowledge to the group,” said Scott Vazin, group vice president and chief communications officer, TMNA. “Tim’s wide range of experience in sales, service, marketing, and regional operations will broaden our capabilities to better serve our stakeholders– from the media, to team members, dealers, suppliers, investors, local communities and, of course, consumers."
Prior to his new position, Morrison served as vice president of guest experience and retention for Toyota Motor Sales (TMS), U.S.A., Inc., and was responsible for Toyota Division sales loyalty and service retention as part of the division’s Customer First Initiative.
“Corporate communications is where the whole company comes together and delivers its vision to the world,” said Morrison. “The truth is, I’ve always been dedicated to helping convey what a great company Toyota is, so I’m eager to get started.”
Raised in Detroit, Morrison joined TMS in 1980 and has held a number of other management positions including vice president of sales and dealer development of the Lexus Division, overseeing all aspects of sales, retail development, distribution operations, sales training and four area offices around the country.
In addition, Morrison was corporate manager of marketing communications, responsible for managing media, advertising, digital marketing and social media for all Toyota Division vehicles. He worked closely with Toyota’s advertising agencies, including Saatchi & Saatchi; Hispanic agency Conill; African American agency Burrell Communications; and Asian agency InterTrend.
Prior to that, Morrison served as corporate manager of car and van marketing, where he oversaw the launch and ongoing marketing support of Toyota Division cars and vans. Additionally, he has held leadership roles, such as general manager of the Boston Region, vice president and assistant general manager of Central Atlantic Toyota Distributors, assistant general manager and field operations manager for the Denver Region, national sales promotion manager at TMS headquarters and various staff manager and district manager positions for the Cincinnati Region.
About Toyota Motor North America
Toyota (NYSE:TM), creator of the Prius and the Mirai fuel cell vehicle, is committed to advancing mobility through our Toyota and Lexus brands. Over the past 60 years, we’ve produced more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.6 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.
Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visitwww.toyotanewsroom.com.