Automaker Again Official Vehicle of Rock ‘n’ Roll Marathon, Title Partner of Concert Series in 21 U.S. Cities

DALLAS, March 20, 2016 – Toyota and CGI are taking to the track – and stage – again, but the real winners will be the 600,000 athletes that participate in a Rock ‘n’ Roll Marathon Series event in 2016.
On the heels of last year’s wildly successful partnership, Toyota and Competitor Group, Inc. (CGI), the organizer of the series, have renewed their partnership for 2016. The result? Toyota is again the official vehicle of the marathon series and title sponsor of the Toyota Rock ‘n’ Roll Concert Series. The concert series, a highlight of the race experience, features headliner performances at finish line festivals across the United States.
“At Toyota, we look forward to continuing our relationship with Competitor Group and the Rock ‘n’ Roll Marathon Series” said Ed Laukes, vice president, marketing, performance and guest experience, Toyota Motor Sales, U.S.A., Inc. “The first year of the partnership has been exceptional for the Toyota brand, and we look forward to cementing our place as the official automobile partner of a property that allows to reach our guests on a personal level in so many different markets across the country.”

The sponsorship connects marathon runners with Toyota's innovative brand through unique onsite activations and digital media engagement. As part of the agreement, Toyota will continue to host the “Toyota Ride and Drive” at select pre-race Health & Fitness Expos, giving marathon runners an exclusive opportunity to experience a Toyota vehicle.
“Toyota has been a phenomenal partner to work with this past year, celebrating and inspiring a passion for the active lifestyle,” said John Smith, SVP of CGI. “Both of our brands are committed to energizing communities around shared passions of music and fitness, providing customers with a memorable experience, whether it’s live entertainment on the course or the Toyota Rock ‘n’ Roll Concert Series at the finish line.”
The largest experiential sports platform in the active lifestyle industry, more than 600,000 professional and amateur athletes from around the world will participate in a Rock ‘n’ Roll Marathon Series event in 2016. The musically-themed races have spearheaded an active lifestyle movement that provides unique entertainment for people from all walks of life.
For more information about the Rock ‘n’ Roll Marathon Series, visit or follow @RunRocknRoll on Twitter.


About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit
About the Rock ‘n’ Roll Marathon Series
With more than 600,000 runners taking part in 30 destination events around the world every year, more runners choose the Rock ‘n’ Roll Marathon Series than any other running series. Established in 1998, Rock ‘n’ Roll Marathon Series’ simple idea of making running fun has transformed the U.S. running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike.
Over the 19-year history of the Rock ‘n’ Roll Marathon Series, charity partners have raised more than $320 million through the events for a variety of worthy causes. Race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish line festival and Toyota Rock ‘n’ Roll Concert Series featuring some of the biggest names in music, with past headliners including Kid Rock, Rascal Flatts, Macklemore & Ryan Lewis, Pitbull, FloRida and Andy Grammer. Further information about the Rock ‘n’ Roll Marathon Series can be found online at  

Jody Auslund for Toyota
[email protected]
Dan Cruz, Rock ‘n’ Roll Marathon Series
[email protected]


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2015 Humana Rock 'n' Roll Dallas Half Marathon 007

Toyota hits its stride as the official vehicle of the Rock 'n' Roll Marathon Series at the Rock 'n' Roll Half Marathon on March 22, 2015 in Dallas, Texas. (Photo: Peter Larsen/Getty Images for Rock 'n' Roll Marathon Series)

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