Toyota Division is Top Retail Brand for Ninth Straight Month

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Toyota division posts best September since 2007; SUVs set record in September 

September 2014 Sales Chart
September 2014 Sales Conference Call (Audio Clip)

TORRANCE, Calif. (October 1, 2014) – Toyota, Scion and Lexus today reported total September 2014 sales results of 167,279 units, an increase of 1.7 percent over September 2013 on a raw-volume basis unadjusted for 24 selling days this period versus 23 last year.
All three brands combined for third quarter results of 629,181 units, the highest since 2007.
Toyota division posted September 2014 sales of 145,427 units, flat year-over-year on a raw-volume basis compared to September 2013.
“Auto sales remained strong in September and rounded out an excellent third quarter, the best for the industry since 2006,” said Bill Fay, Toyota division group vice president and general manager. “SUVs and crossovers continue to be the industry’s hot spots, and RAV4 and 4Runner both saw double-digits gains.”
Lexus reported September sales of 21,852 units, an 11.9 percent increase on a raw-volume basis year-over-year. 
“September was a good month for Lexus, with both passenger cars and luxury utility vehicles showing nice gains,” said Steve Hearne, Lexus vice president of sales and dealer development.  “Combined Lexus sales were up for the 12th consecutive month and outperformed both the industry and the luxury segment.”
Other Highlights:

  • A successful Camry sell-down continues with sales of more than 28,500 units
  • All-new Corolla posts sales of 20,530
  • Avalon up nearly 8 percent
  • Toyota and Lexus hybrids topped 21,000 units, accounting for about 70 percent of industry hybrid sales
  • Toyota SUVs up 35.1 percent, posts best-ever September
  • All-new RAV4 led record SUV sales with increase of 42.7 percent, a best-ever September
  • All-new Highlander up nearly 22 percent
  • 4Runner up 76 percent
  • Pickups top 20,000 units, up 1 percent
  • All-new Lexus IS increased 13 percent
  • Lexus GS up 29 percent
  • Lexus CT up 35 percent
  • Lexus ES remains passenger car leader with sales of nearly 5,800 units
  • Lexus luxury utility vehicles up over 7 percent
  • Lexus RX posts sales of nearly 7,500
  • Lexus GX posts triple-digit gains for the eleventh month in a row

*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume


About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit   

Toyota Business Communications
Carly Schaffner   (310) 468-6976
Amanda Rice      (310) 468-1745

Lexus Public Relations
Maurice Durand  (310) 468-1601

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