Toyota Motor Corporation Outperforms Industry in the J.D. Power and Associates 2012 Initial Quality Study

Lexus Repeats as the Number One Overall Nameplate
Toyota Motor Manufacturing Canada Wins Its Eleventh Award

TORRANCE, Calif., June 20, 2012 – Toyota and Lexus vehicles captured five segment awards and five Toyota manufacturing facilities in Japan and North America won plant awards, including one Gold, in the 2012 Initial Quality Study (IQS), more than any other automaker in both categories. 
 
The study also found:
  • Toyota has fewer problems than the premium brands industry average;
  • 15 Toyota, Lexus, and Scion models ranked in the top three of the segments they compete in;
  • Corolla is the highest performing non-premium model, it also ranks fifth overall;
  • The all-new Prius v garnered second place in a closely contested segment; and
  • The redesigned Camry scores even better than last year’s model
“We are very pleased with this year’s Initial Quality Study honors”, said Ray Tanguay, Senior Vice President and Chief Quality Officer Toyota Motor North America, Inc. “These accolades echo our enduring commitment to quality, value, and customer satisfaction.”

2012 Initial Quality Study performers by segment

Segment
Ranking
Model
PP/100
Sub-Compact Car
1
Toyota Yaris (total)
79
Compact Car
1
Toyota Corolla
59
2
Toyota Prius (total)
75
Compact Crossover SUV
2
Toyota RAV4
84
3
Toyota FJ Cruiser
86
Compact Multi-Purpose Vehicle
2
Prius v
100
3
Scion xB
103
Compact Sporty Car
3
Scion tC
127
Entry Premium Car
1
Lexus ES350
69
Midsize Crossover SUV
3
Toyota Highlander (total)
86
Midsize Pickup
3
Tacoma
95
Midsize Van
3
Toyota Sienna
106
Midsize Premium Crossover SUV
1
Lexus RX (total)
67
Large Car
2
Toyota Avalon
87
Large Premium Car
1
Lexus LS (total)
50
Lexus
1
 
75
Toyota
8
 
88
Scion
26
 
117
Premium Brands Industry Average
91
Non-Premium Brands Industry Average
103
Industry Average
102

2012 Plant Awards

Region
Award
Assembly Line
Model(s)
PP/100
Americas
Gold
Cambridge South, Ontario (TMMC)*
Lexus RX350
24
Bronze
Woodstock, Ontario (TMMC)*
Toyota RAV4
27
Asia
Silver
Kyushu 2, Japan (TMK)
Lexus ES, IS, RX
24
Bronze (tie)
Fujimatsu, Japan (TABC)
Toyota Prius
28
Bronze (tie)
Tsutsumi 2, Japan
Toyota Prius
28

* Toyota Motor Manufacturing Canada (TMMC) has received more J.D. Power and Associates plant awards (11), including more gold awards (6), than any other North American plant in the industry.

 
Additional examples of Toyota’s commitment to the highest standards for quality, safety, reliability and retained value include:
  • Eight Lexus, Toyota, and Scion models captured segment awards in the 2012 J.D. Power and Associates Vehicle Dependability Study, a performance equal to all other vehicle brands combined and more than twice as many as the runner-up nameplate.
  • Lexus ranked highest in customer satisfaction among luxury brands and led the industry in the J.D. Power and Associates 2012 Customer Service Index (CSI) Study for the fourth consecutive year.
  • 17 Toyota, Lexus and Scion models were named 2012 “Top Safety Picks” by the Insurance Institute for Highway Safety: Toyota Avalon, Camry, Corolla, Highlander, Prius, Prius c, Prius v, Sienna, Tundra (crew cab), Venza and Yaris (4-door hatchback); Scion tC, xB and xD; and Lexus CT 200h, GS and RX.
  • The 2012 Camry, Camry Hybrid, Prius, and Scion tC earned five stars for Overall safety from the National Highway Traffic Safety Administration (NHTSA), the highest rating possible.
     

Note to Editors: Electronic images of Toyota, Lexus and Scion products are available online via our news media web site http://www.toyotanewsroom.com.

Safety and Quality Communications
Brian R. Lyons(310) 468-2552brian_lyons@toyota.com
Katy Soto(310) 468-8068katy_soto@toyota.com
John Hanson(310) 468-4718john_hanson@toyota.com

Toyota Product Communications
Greg Thome(310) 468-3279greg_thome@toyota.com
Sam Butto (310) 468-7728sam_butto@toyota.com
Moe Durand(310) 468-1601maurice_durand@toyota.com

Lexus Public Relations
Bill Kwong(310) 468-3764bill_kwong@lexus.com
Allison Takahashi(310) 468-5315allison_takahashi@toyota.com
Michael Kroll(310) 468-2261michael_kroll@toyota.com

Scion Public Relations
Craig Taguchi (310) 468-3282craig_taguchi@scion.com

Toyota Motor Sales, USA, Inc. Media Line (310) 468-5297

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