Auto Maker Partners with Eco-minded Influencers to Share Tips on Going Green
MIAMI (May 28, 2013) — Toyota’s commitment to the environment is a way of life, extending across operations and epitomized by the Toyota Prius Family of vehicles. Hispanics across the country are increasingly becoming environmentally aware, and in an effort to help the Hispanic community further embrace sustainability, Toyota is providing them with the tools necessary to continue on the path of going green. A new program launched by Toyota will help increase environmental awareness in the Hispanic community across the United States.
With the support of notable Hispanic influencers, including Jon Secada, Chloe Bridges, Julian Gil, Candela Ferro, Ana Flores, Omar Germenos, Daniel Elbittar, Yarel Ramos, Gina Rodriguez and Diana Franco, and an extensive social media activation, Toyota will promote the importance of living a greener lifestyle. Through social media platforms such as Twitter and Facebook, the Hispanic community will be able to follow the lives of the influencers and their adventures with their Toyota Prius, while simultaneously learning tips on how to live a greener lifestyle.
“Partnering with Toyota was a natural fit because the company’s commitment to environment echoes my own personal beliefs,” said Jon Secada. “I’m excited to join the brand in encouraging the Hispanic community to continue to embrace a greener lifestyle.”
The program will feature the Toyota Prius Family of vehicles and their innovative hybrid technology. The Toyota Prius has done more to help the environment than any other car in the world. Over the past twelve years, U.S. Prius owners could have saved enough fuel to drive around the Earth an estimated 2,903,557 times1, due in part to its estimated 50 MPG rating2.
“Together with these influencers we aim to further our shared mission to increase awareness of sustainability in the Hispanic community,” said David Chung, national manager, targeted advertising and strategy for Toyota.
The initiative begins on May 28 in Miami and Los Angeles. To see the influencers in action on social media platforms, follow them on:
Toyota (NYSE:TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants. There are more than 1,500 Toyota, Lexus and Scion dealerships in the United States, which sold more than 2 million vehicles in 2012.Toyota directly employs over 31,000 in the United States and its investment here is currently valued at more than$19.5 billion,including sales and manufacturing operations, research and development, financial services and design.Toyota's annual purchasing of parts, materials, goods and services from U.S. suppliers totals over$27.5 billion.
For more information about Toyota, visit www.toyota.com, www.toyotanewsroom.com or www.toyotainaction.com.