Toyota Displays Nascar Xfinity Supra At SEMA

Toyota Displays Nascar Xfinity Supra At SEMA

Toyota Showcases the Supra Competing in This Year’s NASCAR Xfinity Series

PLANO, Texas (November 5, 2019) – Appearing at Toyota’s 2019 Specialty Equipment Market Association (SEMA) Show display, a NASCAR Xfinity Series Supra represents racing in North America.

“When you think of Toyota and sports cars, the Supra is the first thing that comes to mind for many auto enthusiasts,” said Ed Laukes, group vice president – Toyota Division Marketing. “The Supra’s return to production is big news, and competing in American motorsports in the NASCAR Xfinity Series is even bigger. From a marketing perspective, it’s important to have a race car that evokes the dynamism and character of its showroom counterpart. We’re confident we’ve accomplished that with Supra, and we hope racing fans the world over will proudly cheer its success on track.”

In 2017, Toyota worked with its subsidiaries, Toyota Racing Development, U.S.A. (TRD) and Calty Design Research, Inc. (Calty) to develop a Supra for NASCAR competition. Calty worked hand-in-hand with TRD to ensure consistency between production models and on-track Toyota racecars, while also improving on-track performance with each new build. To build the Supra for the NASCAR Xfinity Series (NXS), TRD and Calty scaled the Supra’s distinct features to fit within NASCAR’s specifications for race vehicle entries in the NXS.

“We’ve had tremendous success working with Calty to develop racecars that match the look, feel, and excitement of the production models,” said David Wilson, president of TRD. “Our confidence was well placed, as the Supra has not only proven itself capable of winning races, it is currently leading the NXS championship. For the Supra to be racing in NASCAR just speaks to how important this vehicle is to us, and that we believe the Supra can be a bona fide championship winner.”

Currently, Toyota driver Christopher Bell holds the top spot in the driver standings with his no. 20 Supra for Joe Gibbs Racing in the NASCAR Xfinity Series.

Supra previously raced in both Japan and America, where it was a dominant force in Japan’s Super GT competition and a contender in the IMSA Camel GT Series in the 1980s. It also made two appearances in the 24 Hours of Le Mans in France in the 1990s.

Toyota’s commitment to motorsports in America includes six models across eight racing series. TRD’s lineup includes: Camry, Supra, and Tundra in the NASCAR national series; Camry in the NHRA Funny Car competition; Camry in the ARCA Racing Series and Regional Touring Series; 86 and Corolla Hatchback in Formula Drift; as well as engines for dirt midget racing and other series.

The NASCAR Xfinity Supra along with other Toyota specialty vehicles—can be found in the Toyota display booth (#24800) in Central Hall and on the Patio Annex of the Las Vegas Convention Center, November 5 – November 8, 2019.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 38 million cars and trucks in North America, where we have 14 manufacturing plants, 15 including our joint venture in Alabama (10 in the U.S.), and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold 2.8 million cars and trucks (2.4 million in the U.S.) in 2018.

Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit ToyotaNewsroom.com.

Zachary Reed
Toyota Communications
214-316-1128
zachary.reed@toyota.com

Christine Henley
Toyota Communications
310-347-1536
christine.henley@toyota.com

For customer inquiries, please call: 800-331-4331

Related Images

Add to Cart
NASCAR_XFINITY_Supra_Concepts_01

NASCAR_XFINITY_Supra_Concepts_01

NASCAR_XFINITY_Supra_Concepts_02

NASCAR_XFINITY_Supra_Concepts_02

NASCAR_XFINITY_Supra_Concepts_03

NASCAR_XFINITY_Supra_Concepts_03

NASCAR_XFINITY_Supra_Concepts_04

NASCAR_XFINITY_Supra_Concepts_04

NASCAR_XFINITY_Supra_Concepts_05

NASCAR_XFINITY_Supra_Concepts_05

NASCAR_XFINITY_Supra_Concepts_06

NASCAR_XFINITY_Supra_Concepts_06

NASCAR_XFINITY_Supra_Concepts_07

NASCAR_XFINITY_Supra_Concepts_07

NASCAR_XFINITY_Supra_Concepts_08

NASCAR_XFINITY_Supra_Concepts_08

Email Sign Up

Enter your email address below to sign up for email alerts.

*Indicates Required