Soccer Excitement Revs up as Toyota Joins Concacaf for 2021 Gold Cup

Soccer Excitement Revs up as Toyota Joins Concacaf for 2021 Gold Cup

Mobile app featuring the 2021 Toyota Tundra TRD Pro and 2021 Tacoma TRD Pro shares the thrill with fans everywhere

PLANO, Texas (July 9, 2021) – Soccer fans will once again experience the thrilling kick-off of one of the most anticipated events in the sport – the 2021 Concacaf Gold Cup. Toyota is fueling excitement onsite during the games as Concacaf’s official automotive partner, and by inviting people to express their love for the sport through an interactive mobile game for a chance to win a variety of prizes, including a lease for a 2021 Toyota Tacoma.

Toyota’s “Goal to the Gold Cup” game empowers players to show their passion for their favorite team by giving their loudest and longest “Goooal” scream into their mobile device.  The game will be available online through Toyota’s social channels (@ToyotaLatino) and at gritemosjuntos.com beginning July 10. Here’s how it works:

  1. Players choose their favorite truck: a 2021 Tacoma TRD Pro or 2021 Tundra TRD Pro
  2. Players then choose their favorite team participating in this year’s Gold Cup
  3. The countdown begins: three, two, one – the louder and longer that players shout “Goooal,” the farther their vehicle goes. All contestants who play and register are automatically entered for a chance to win a lease for a 2021 Toyota Tacoma or a trip to the Gold Cup Final in Las Vegas, Nevada on August 1.

“We couldn’t be more thrilled to help fans get the most out of the 2021 Concacaf Gold Cup experience, wherever they are,” said Matt Ozawa, engagement marketing manager, Toyota Motor North America. “After a long pause in live action, it is incredibly rewarding to have this opportunity to help celebrate the determination and spirit of the players and fans, as well as the sheer thrill of the game.”

This is the third consecutive Concacaf Gold Cup that Toyota has supported as the official automotive partner. The Gold Cup is the region’s flagship men’s national team competition in which the best national teams from North and Central America and the Caribbean compete to be crowned regional champion. The 16th edition of the competition, which features 16 national teams, will be held in 11 stadiums in eight major metropolitan cities across the United States from July 10 – August 1.

“We are extremely pleased to welcome Toyota back as an official partner of the Concacaf Gold Cup,” said Heidi Pellerano, chief commercial officer, Concacaf. “They are committed to supporting the continued growth of the sport in our region and have a great track record of engaging fans through innovative activations. We are thrilled to be working with them again.”

Gold Cup Fan Zone, Trophy Appearances, and More Soccer

Gold Cup match attendees will be treated to a variety of pre-game Fan Zone activities, presented by Toyota. Fans will have the opportunity to engage with the “Goal to the Gold Cup” game inside a Tundra at the Toyota area among other activities. The partnership, digital campaign and mobile app were developed by Conill, Toyota’s Hispanic marketing partner.

Tournament followers will also get a glimpse of the actual Gold Cup Trophy courtesy of Toyota, as it travels to select venues for photo opportunities. The appearances will be announced locally.

Soccer runs deep with Toyota, with sponsorships of a variety of other popular soccer properties including Liga Mexicana, MNT/USMNT, and UEFA Champions League, with in-game units, billboards and other marketing elements including broadcast virtual integrations within Liga Mexicana and MNT.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands plus our 1,800 dealerships.

Toyota has created a tremendous value chain and directly employs more than 47,000 in North America. The company has contributed world-class design, engineering, and assembly of more than 40 million cars and trucks at our 14 manufacturing plants, 15 including our joint venture in Alabama that begins production in 2021.

Through its Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.toyotanewsroom.com.

About Concacaf

The Confederation of North, Central America and Caribbean Association Football (Concacaf) is the governing body for football in North America, Central America and the Caribbean, and one of the six continental confederations that comprise FIFA. Concacaf is composed of 41 Member Associations, including nations and territories from Canada in the north, south through Central America and across the Caribbean to Guyana, Suriname and French Guiana on the South American continent. Concacaf provides manages a network of unified competitions and development activities to unite this diverse region in football, with the goals of actively promoting universal access to our sport and raising the quality of football across the Confederation.

About Soccer United Marketing

Soccer United Marketing (SUM) has become the preeminent commercial soccer enterprise in North America overseeing commercialization, marketing, promotion and operational execution of the region’s most successful soccer entities. SUM holds exclusive rights to Major League Soccer, the United States Soccer Federation, the Mexican National Team (for the U.S. market) and CONCACAF properties.

Leigh Anne Sessions
469-292-5849
leigh.sessions@toyota.com

Delia López
424-239-4078
delia.lopez@conill.com

Angela Alfano
Angela.Alfano@MLSsoccer.com

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