From shops to showrooms — past, present, and future — Toyota Untold goes beyond the cars and into the journeys, featuring exclusive stories of drivers, engineers, fans, and experts from the Toyota/Lexus family.
11. Silicon Valley, Toyota-Style: How Toyota Research Institute is Solving Societal Problems (ft. Gill Pratt)
In the automotive industry, the race is always on to be first to market with the product that will not only change the industry, but transform culture itself – and the race is really heating up around autonomous vehicles. That’s one of the main reasons why Toyota invested $1B to start the Toyota Research Institute, or TRI, right in the heart of California’s Silicon Valley.
Happy Earth Day! To celebrate, we’re paying homage to our beautiful Mother Earth in this episode of Toyota Untold.
Here at Toyota, we’re known for our sedans – but the T in Toyota also stands for “trucks.” Tundra, Tacoma, TRD: we are the T brand. We love the whole truck thing – Rugged, roomy, and built.
Each year, the tech industry Super Bowl that is the Consumer Electronic Show takes over Las Vegas in a display of enough futuristic innovation, gadgetry and wizardry to blow the circuits and make a believer of even the most resolute luddite.
Toyota Untold isn’t about cars. Cars will come up, of course (we love cars) but this show is about people and their stories. And what’s the first thing we hear in any story? The title. So we're going to hear the story behind the title of this podcast, and then we'll hear from Nan Banks, Director of the Toyota Center for Communication, on the origins of Toyota itself: how the company got its name, and the five years of meetings and deliberation that went into the iconic logo.
In episode 3, we talked to a few members of the Toyota motorsports team about what it’s like to be behind the wheel of a high performance racing vehicle and how they started driving competitively in the first place. There are some really fun stories from some of the best racers in the U.S., so if you haven’t already, go back and listen to that episode.
In episode one, we talked to our friends Dedra DeLilli and Doug Moore about their incredible, jealousy-inducing cool jobs. Dedra is Group Manager of Olympic and Paralympic Marketing Team, which means she gets to work directly with some of the most incredible athletes on the planet.
We're happy to finally say that the Supra is back and better than ever!
Every year, Toyota Motorsports Day is when we bring all of our fantastic team Toyota drivers to campus so that all of our team members can see how cool they are, see their cars, see what they do, and learn more about why we're in motorsports.
Today, we have a really special story to share with you. You probably already know about the horrible wildfires in California that spread so quickly, and you may even know that one town in particular – Paradise, CA – was almost completely decimated by these fires.
Executive Speechwriter and Public Relations Analyst
Kelsey Soule is lead executive speechwriter and public relations senior analyst at Toyota Motor North America. In her role, she manages external speaking engagements, writes speeches, produces content and organizes executive media requests. Prior to joining Toyota, she supported internal and external communications for Siemens Power Generation Charlotte and Rolls-Royce Indianapolis. Kelsey is known for her sarcasm, millennial perspective, and for constantly plotting her next international vacation. She is based in Dallas, where she enjoys overpriced boutique fitness and spending time at the Cork Wine Bar reading and learning about wine. Her favorite topics of conversation are her white 2017 Toyota 4Runner and her Westie named Franklin.
Social Media Manager
Tyler Litchenberger is social media manager for Toyota Motor North America’s corporate communications group. When not hosting Toyota Untold, Tyler is busy telling Toyota’s U.S. car and company story through social channels, while monitoring for brand and industry trends. She has a varied background in communications, social media and marketing, with previous positions at Frito-Lay, McDonald’s and Golin PR. Working for these brands has led to incredible opportunities, including launching the All Day Breakfast campaign, giving away a truck to a hero during the California wildfires and convincing franchisees to switch from MySpace to Facebook in 2006. Outside of work, Tyler spends her time being an awesome mom/wife, traveler and pop culture enthusiast.