Toyota Division Group Vice President and General Manager Bob Carter unveils the Prius family of vehicles at the 2011 North American International Auto Show in Detroit on Jan. 10, 2011.

We will stage the world premiere of the Prius family of vehicles at a press conference at the 2011 North American International Auto Show in Detroit. In addition to the current third-generation Prius and Prius Plug-in vehicle (PHV), the first all-new addition to the Prius Family will debut along with a Prius concept vehicle. The press conference will be held on Monday, Jan. 10 at 1:05 p.m., and a live Webcast will be available at ToyotaNewsroom.com. First all-new addition to the Prius Family.