TORRANCE, Calif. (March 14, 2017) – Toyota is strengthening its lineup of Team USA relationships as the company moves toward the Olympic Winter Games PyeongChang 2018, its first as an International Olympic Committee The Olympic Partner (TOP) sponsor.
Read MoreTorrance, Calif., March 8, 2017 -- Stylish, athletic and filled with technology like Toyota Safety Sense P™ (TSS-P), the all-new 2018 Toyota C-HR – or, Coupe High-Rider – represents a leap forward in design, manufacturing and engineering for Toyota. When it arrives at dealerships this April, the C-HR will serve as a springboard of excitement and wanderlust for its trendsetting drivers.
Read MoreOne of the most affordable hybrid vehicles on the market just added another compelling reason to buy for 2017. The Toyota Prius c, the smallest of the brand’s eight hybrid models, now comes standard with the Toyota Safety Sense C (TSS-C) driver-assist technologies on all model grades. The TSS-C system, which had been an option on two Prius c grades for 2016, includes Pre-Collision System, Lane Departure Assist, and Automatic High Beams.
Read MoreToyota Motor Corporation President Akio Toyoda debuts the 2018 Toyota Camry at the 2017 North American International Auto Show in Detroit, Jan. 9, 2017.
Read MoreDETROIT, January 9, 2017 - It almost isn’t fair. Toyota Camry, the best-selling car in America for the past 15 years, is about to ruffle some feathers. The eighth-generation sedan has gone through a total evolution, from a proven, dependable and safe car to one that also possesses a more exciting and emotional character, thanks to its newfound sporty performance and style.
Read MoreDETROIT, Jan. 6, 2017 – The Toyota exhibit at the 2017 North American International Auto Show (NAIAS), from January 8-22 in Detroit will feature more than 45 cars, trucks and SUVs including the global premiere of the all-new 2018 Camry.
Read MorePalo Alto, Calif., Dec. 16, 2016 -- Toyota Research Institute (TRI) announced today that Toyota is bringing the Prius Challenge to the Sonoma Raceway for the third iteration of its ongoing Onramp series, an innovation event designed to engage the startup and tech community. This year’s event, to be held on March 3, 2017, will be hosted by Toyota Research Institute (TRI) and will feature a team competition where participants optimize their driving based on data and simulation from a connected Toyota Prius.
Read MoreLOS ANGELES, (November 17, 2016) – An exciting next chapter in Toyota’s storied North American product history has been revealed under the lights of the Los Angeles Convention Center. Stylish, athletic, and tech-filled, the all-new 2018 Toyota C-HR – or, Coupe High-Rider – represents a leap forward in design, manufacturing, and engineering for Toyota. When it arrives at dealerships next spring, the C-HR will serve as a solid springboard of excitement, adventure, and pride for its fashion-forward, trendsetting owners.
Read MoreCINCINNATI (November 14, 2016) – Hundreds of Tier I suppliers occupy the trade show floor at Toyota’s Opportunity Exchange each year looking to make connections with women and minority-owned businesses. One of those is Multi-Training Systems of Southfield, Mich.
Read MoreLast year, the midsize pickup truck segment got thoroughly rocked by the introduction of the all-new Toyota Tacoma. Well, the Tacoma isn’t done shaking things up, and for 2017, the venerated pickup welcomes the toughest model ever to its storied lineage, the new TRD Pro. It is, without a doubt, the ultimate expression of Tacoma off-road capability, versatility, and design.
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