More Than 450 Toyota Dealerships Step Up for Back to School with Kids In Need Foundation

More Than 450 Toyota Dealerships Step Up for Back to School with Kids In Need Foundation

Big Summer Giveback to provide more than 40,000 backpacks filled with supplies through Kids In Need Foundation’s Supply A Student program

ROSEVILLE, Minn. (August 1, 2022) – This back-to-school season, more than 450 Toyota dealerships are coming together with Kids In Need Foundation (KINF) for the inaugural Big Summer Giveback – all to make sure students are prepared for school.

From August 1-31, 2022, Toyota will donate $3.00 to KINF for every paid oil change using Genuine Toyota Motor Oil with a tire rotation at participating Toyota Service Centers, with a guaranteed minimum donation of $500,000. Toyota is also promoting equity in education through an additional fundraiser during the month from customers who would like to contribute more, collecting donations at

“We are thrilled to partner with Toyota on this initiative, knowing that so many students across the country will start the year with the supplies they need to learn,” said Corey Gordon, CEO of KINF. “Not only does this ease the burden on teachers to provide supplies in under-resourced schools, but it also generates greater awareness to the general public of the need for equitable learning environments in our underserved communities across the country.”

From Boston to Charlotte to Los Angeles to Portland, tens of thousands of students will receive a new backpack full of essential school supplies through KINF’s Supply A Student program. Nearly 40 dealerships have committed to $10,000 donations in their community, ensuring that local students will start the school year strong with new supplies.

“Toyota joins KINF in its belief that every child in America should have equal opportunity and access to a quality education,” said Mark Nazario, vice president, Guest Experience and Retention, Toyota Motor North America. “By partnering with teachers and students in under-resourced schools, KINF provides the support needed for teachers to teach and learners to learn.”

In the schools served by Kids In Need Foundation, nearly 2 out of 3 students arrive on the first day of school without the supplies they need to learn. KINF is the only national nonprofit that strategically focuses its efforts in schools in the nation’s most underserved communities, those with a student enrollment of 70% or more eligible to receive free or reduced meals through the National School Lunch Program (NSLP).

For more information about the KINF and its programs, please visit

About Kids In Need Foundation

Kids In Need Foundation (KINF), a nonprofit organization that believes every child in America deserves equal opportunity and access to a quality education, provides the support and tools needed for teachers to teach and learners to learn. By providing essential school supplies, distance learning resources, and other classroom items in high demand, KINF partners with teachers in underserved schools to ensure students are prepared to learn in the classroom. In 2021, through its programs and National Network of Resource Centers, comprised of more than 40 mission-driven organizations nationwide, served over 7.8 million students and 316,900 teachers through 13,808 under-resourced schools and nonprofit organizations. More than $143 million was distributed in free supplies and classroom resources nationwide at no cost to schools or teachers. For more information, visit, and join us on Facebook, Instagram, LinkedIn, and Twitter: @KidsInNeed.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota directly employs more than 39,000 people in the U.S. who have contributed to the design, engineering, and assembly of nearly 32 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, a quarter of the company’s 2021 U.S. sales were electrified.

To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at with an immersive experience and chance to virtually visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit

Nathan Kokes
[email protected]

Lindsey Mitchell
[email protected]

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