Olympics/Paralympics

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Winter Olympian Gus Kenworthy (USA)

Winter Olympian Torin Yater-Wallace (USA)

Chris Schultz and Dedra DeLilli

Chris Schultz (left), general manager, Olympic-Paralympic marketing, and Dedra DeLilli (right), group manager, Olympic-Paralympic marketing.

Toyota Start Your Impossible: iRoad

Toyota Start Your Impossible: Traffic

Toyota Start Your Impossible: Up Here

2017-2018 Team Toyota Alana Nichols

2017-2018 Team Toyota Amy Purdy

2017-2018 Team Toyota Ashley Wagner

2017-2018 Team Toyota Chloe Kim

2017-2018 Team Toyota Danelle Umstead

2017-2018 Team Toyota Elena Hight

2017-2018 Team Toyota Evan Strong

2017-2018 Team Toyota Gus Kenworthy

2017-2018 Team Toyota Hailey Langland

2017-2018 Team Toyota JR Celski

2017-2018 Team Toyota Lindsey Jacobellis

2017-2018 Team Toyota Louie Vito

2017-2018 Team Toyota Oksana Masters

2017-2018 Team Toyota Rico Roman

2017-2018 Team Toyota Steven Nyman

2017-2018 Team Toyota Sugar Todd

2017-2018 Team Toyota Ted Ligety

2017-2018 Team Toyota Torin Yater Wallace

2017 Start Your Impossible 01

2017_2018_Team_Toyota_Lindsey_Jacobellis

2017_Start_Your_Impossible_02

2017_Start_Your_Impossible_04

2017 Start Your Impossible 03

Start Your Impossible 02

Start Your Impossible 04

Special Olympics 01

Special Olympics Partnership 01

Good Odds 01

Toyota’s Super Bowl Spot, “Good Odds,” from its first-ever global campaign, “Start Your Impossible,” communicates the company’s shift to a mobility company.

Good Odds 02

“Good Odds,” one of three Super Bowl LII Spots by Toyota, features Paralympian and gold medalist Lauren Woolstencroft.

Frozen TVC Hero Still

Toyota's spot "Frozen," from its first-ever global campaign, "Start Your Impossible," created in honor of its eight-year worldwide partnership with The Olympic and Paralympic Games, showcases iconic moments in Olympic and Paralympic history and aims to further spark the conversation on global warming and the imminent impact on the beauty, hope and heroes of the Winter Games.

Lanes of Life TVC Hero Still

"Lanes of Life," a spot from Toyota's first-ever global campaign, "Start Your Impossible" is an optimistic celebration of life's journey for six Olympic snowboarders: Eva Samková, Lindsey Jacobellis, Belle Brockhoff, Chloé Trespeuch, Carle Brenneman, and Isabel Clark Ribeiro.

Thin Ice TVC Hero Still

Toyota - Special Olympics 01

Toyota further demonstrates its global commitment to inclusion as the presenting sponsor of the Special Olympics Unified Cup in Chicago, July 17-20, 2018.

Toyota Welcab 01

Two Years Paralympic Akio Toyoda

Akio Toyoda (left, signing guestbook) and Sr Philip Craven (right), at the IPC Headquarters.

Two Years Paralympic Andrea Eskau

Para athlete Andrea Eskau (right-hand side) works with Toyota engineers as they review equipment under development.

Two Years Paralympic Boccia Experience

As a gold partner of the Japan Boccia Association, Toyota will help increase awareness of Para sports by hosting experiential events in the regions, providing operational volunteers, and by having Toyota employees attend local Para sports events.

Two Years Paralympic Everyones Medal Project

Toyota will be placing return/recycling boxes at more than 6,000 Toyota and Lexus dealers and Toyota Rent-a-Lease dealers nationwide starting from September 2018, where people can bring in their old portable electronic devices, aiming to make 5,000 gold, silver, and bronze medals for Tokyo 2020 by collecting and recycling metal from small and portable electronics.

Two Years Paralympic Wind Tunnel Experiment

Para athlete Morii (in back, 2nd from left) works with Toyota engineers as they review equipment under development.

Toyota USOC Paralympics NGBs Logo

Team Toyota Summer Athletes Alise Willoughby

Team Toyota Summer Athletes Brad Snyder

Team Toyota Summer Athletes Caeleb Dressel

Team Toyota Summer Athletes Daryl Homer

Team Toyota Summer Athletes David Boudia

Team Toyota Summer Athletes David Brown and guide runner Jerome Avery

Team Toyota Summer Athletes Jarryd Wallace

Team Toyota Summer Athletes Jessica Long

Team Toyota Summer Athletes Jordyn Barratt

Team Toyota Summer Athletes Lakey Peterson

Team Toyota Summer Athletes Laurie Hernandez

Team Toyota Summer Athletes Melissa Stockwell

Team Toyota Summer Athletes Michael Norman

Team Toyota Summer Athletes Oksana Masters

Team Toyota Summer Athletes Simone Manuel

Team Toyota Summer Athletes Steve Serio

Toyota USOC Paralympics

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