2015 Toyota One Bold Choice Campaign

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2015 Toyota ?How Great I Am? Spot ? Amy Purdy 002

2015 Toyota ?How Great I Am? Spot ? Amy Purdy 001

2015 Toyota Camry - Father's Day Campaign

As part of the 2015 Father's Day campaign, Toyota will temporarily erect a monument to dads on the world-famous Santa Monica Beach Pier in Southern California. The I (Heart) Dad structure stands 15 feet tall at its apex and nearly 30 feet long. To help passersby celebrate their own dads, Toyota also installed Instaprint, a technology that allows visitors to instantly print their Instagram photos on-site by adding #OneBoldChoice. Designed by DJ Neff and built with reclaimed and natural wood sourced in California, the monument will be unveiled on Tuesday, June 16 and will remain on the pier until Monday, June 22. 

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Father?s Day Redo / Presented by The Bold 2015 Camry / Toyota

When it comes to Father’s Day, dads usually get the short end of the stick. We learned that people spend about $7 billion more for Mother’s Day than for Father’s Day. In fact, many dads are lucky to even get a card or call. This year, Toyota wanted to help make Father’s Day mean something more. #OneBoldChoice

Father?s Day Reunion / Presented by The Bold 2015 Camry / Toyota

What do most dads want for Father’s Day? To spend time with their kids. Which is why Toyota sent one L.A. native on a thousand-mile journey to spend Father’s Day with his dad for the first time in 13 years. #OneBoldChoice
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