Toyota Unveils 2024 Tundra 1794 Limited Edition at State Fair of Texas

The Tundra 1794 Limited Edition boasts a unique ultra-premium leather interior
Enhanced off-road capability is achieved with FOX shocks and a 1.1” lift
Black-out exterior accents and an exclusive stamped tailgate elevate the exterior style
Only 1,500 of these special edition units will be built
Standard i-FORCE MAX powertrain produces 437 hp, 583 lb.-ft.

PLANO, Texas (Sept. 29, 2023) – In the heart of its home state, Toyota revealed a premium special edition Tundra at the State Fair of Texas.

Tundra 1794 Special Edition Premium Capability

The third generation Tundra launched just a few short years ago and new for the 2024 model year is a new take on an iconic grade. The 1794 grade, which is named after the ranch that the San Antonio plant that assembles Tundra was built upon, gets even better with the 1794 Limited Edition, which focuses on an elevated premium leather interior experience and the addition of enhanced off-road capability.

Tundra owners pride themselves in their rugged and durable trucks. This new special edition also adds a dose of exclusivity as well, with a limited run of only 1,500 units. Based on the 1794 Tundra grade, the 1794 Limited Edition comes with a Crew Max cab, 5.5-foot bed, four-wheel drive, and the I-FORCE Max powertrain, all standard.

The unique premium leather and its design were developed through a collaboration with the Saddleback Leather Company. These two Texas based powerhouse companies pulled off an incredible feat by sourcing leather that met their rigorous standards for quality, durability, and style that customers will be able to see and feel.

An exciting part of this 1794 Limited Edition is the addition of several Saddleback Leather Company accessories that match the truck. These include a large overnight bag, tool roll, owners’ portfolio, key glove, and a small pouch.

The engineers did not just focus on a beautiful interior though. They also added upgraded FOX suspension and an off-road inspired wheel and tire combination. The 2.5-in.-diameter FOX® Internal Bypass shocks with piggyback reservoirs and a 1.1-inch lift improves the stance of the truck and adds to the trucks off-road capability.

There are unique exterior design changes as well that pull the whole package together. A dark chrome grille and body side moldings, blacked-out accents, unique stamped tailgate, and, inside, an embossed label that marks the truck as one of 1,500.

The Tundra 1794 Limited Edition will be available in dealerships spring of 2024. It is available in colors Wind Chill Pearl, Midnight Black Metallic, Blueprint and Smoked Mesquite.

About Toyota:

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota directly employs more than 49,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 24 electrified options.

Through its Driving Possibilities initiative, the Toyota USA Foundation has committed $110 million to create innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company’s 14 U.S. operating sites.

Adam Lovelady
469-292-1740
[email protected]

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