Toyota Raises Green Consciousness with African American Consumers at the 66th Annual CIAA Basketball Tournament
The Toyota Green Initiative is an environmental stewardship platform designed to empower Historically Black Colleges and Universities (HBCU) students and alumni to adopt a sustainable lifestyle. At the hub of the Toyota Green Initiative is the interactive website ToyotaGreen.com which provides easy cost-saving tips on going green, eco-conscious articles, videos, campus events and volunteer programs. ToyotaGreen.com features a Promise Drive to secure personal commitments from site visitors on the reduction of their ecological footprint and adoption of a green living philosophy.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers. Toyota directly employs more than 34,000 people in the U.S. and sold more than 1.76 million vehicles in 2010.