Toyota Partners with LATISM to Honor Latinos Involved In the Social Media Sphere

Read More

Multinational Automaker Signs On As Exclusive Sponsor of The Awards Gala And Official Automotive Sponsor at The LATISM ’11 Conference

TORRANCE, Calif. (Nov. 9, 2011)   Toyota is headed to Chicago to join Latinos in Social Media (LATISM,) as the official sponsor of the awards gala taking place during the LATISM ’11 Annual Conference.   The LATISM ’11 awards gala, a night of celebration of best practices in social media, will be held on Thursday, November 10, 2011 at 6:00 pm CST at the picturesque Navy Pier in Chicago.  An estimated 1,000 guests are expected to be in attendance.

“Joining LATISM as a key sponsor during the conference underscores our commitment to celebrating the many contributions Latinos have made to their community by utilizing social media,” said Michael Rouse, vice president of philanthropy and community affairs, Toyota Motor Sales, USA, Inc.  
As the exclusive presenting sponsor during LATISM ’11 awards gala, Toyota will showcase the all-new, reinvented 2012 Camry along with the new Yaris and the newest member of the Prius family, the Prius v. Featuring advanced safety and security features, improved fuel economy and sophisticated design, the new Camry is one of the first Toyota vehicles to offer the Entune™ multimedia system. During the course of the two-day conference, attendees will have the opportunity to participate in 2012 Camry Ride and Drive experiences.
“We are extremely happy to partner with Toyota for the LATISM ’11 awards gala as this event celebrates the excitement surrounding LATISM and its mission to create opportunities by providing support, services and advocacy to the Latino community,” said Ana Roca Castro, Founder and Chair of LATISM. “By supporting the LATISM ’11 awards gala, Toyota solidifies its commitment to supporting Latino-driven initiatives that will drive the next generation of Latinos in social media.”

About Toyota Motor Sales., U.S.A., Inc.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.76 million vehicles in 2010. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion. For more information about Toyota, visit,, or

Founded in 1937, TMC (NYSE “TM”) is a global automotive company with production in 27 countries and sales in more than 170 countries.

Latinos in Social Media (LATISM) is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. LATISM also helps to raise awareness among corporate brands, NGOs and government entities about using social media to reach Latinos. Our partnership initiatives include research, event sponsorships, and leadership training. A pioneering social media organization, LATISM has been hailed as the most influential online movement in the new multicultural Web. Visit

About LATISM ‘11
The LATISM ’11 Conference is LATISM’s centerpiece, fully bilingual event of the year. This national event will consolidate LATISM’s mission and audience of health providers, government officials, educators, community members and thought leaders. Since 2009, the Latinos in Social Media (LATISM) events have taken place in cities all around the United States, including New York, Orlando, Washington, DC, Los Angeles, CA and Silicon Valley, featuring more than 400 speakers to date. Participants have included over 5,000 in-person attendees, with thousands more engaging via social media.


Email Sign Up

Enter your email address below to sign up for email alerts.

*Indicates Required