From shops to showrooms — past, present, and future — Toyota Untold goes beyond the cars and into the journeys, featuring exclusive stories of drivers, engineers, fans, and experts from the Toyota/Lexus family.
Buying a car tends to be a stressful experience… What’s the MSRP? How much can you haggle? Do you buy the extended warranty? To lease, or not to lease? Toyota believes these are questions that all customers should be aware […]
Everyone loves a good hero story. Trey McDaniel recalls his experience from behind the wheel of his FJ Cruiser before, during, and after the deadly winter storm pileup in Fort Worth, TX last month.
Still dominating a racetrack near you. How a maxed-out mid-engine changed the course for performance cars around the world, featuring three MR2 owners, hobby builders, and limit pushers.
We know that many of you have attended an auto show in the past – some of you might even be regulars. And for those of you who have never been to one, you should definitely make a point of […]
Since the Lexus LC500 Convertible was revealed at the 2019 Los Angeles Auto Show, people have been salivating, just waiting to get their hands on it. And the wait is almost over. This feat of engineering is equipped with the […]
We sit down with some of the people who are creating the sound systems in Toyota and Lexus vehicles and they teach us about everything that goes into designing, creating, and testing car sound systems — from the trained listeners who are […]
What do Black Panther, Minority Report, and “The Office” have in common? Some of your favorite characters are driving Toyota and Lexus vehicles! But how do products find their way into these projects? What characters make the best Toyota/Lexus drivers? […]
We know this is a tough and uncertain time for everyone, so we wanted to share this special conversation with Bob Carter, executive vice president of sales for Toyota Motor North America. We discuss Toyota’s role during the COVID-19 pandemic, […]
Most of us don’t really think about everything that goes into designing, building, and marketing a car when we drive a new car off the lot. But there are some incredible people putting a lot of time, love, and care that […]
Every year, football’s biggest game launches the year’s biggest television ads, and Toyota and Lexus are no exception. This year it was Toyota’s turn with “Heroes,” an epic super hero—Super Mom—spot featuring Stumptown and How I Met Your Mother star, Cobie […]
Executive Speechwriter and Public Relations Analyst
Kelsey Soule is lead executive speechwriter and public relations senior analyst at Toyota Motor North America. In her role, she manages external speaking engagements, writes speeches, produces content and organizes executive media requests. Prior to joining Toyota, she supported internal and external communications for Siemens Power Generation Charlotte and Rolls-Royce Indianapolis. Kelsey is known for her sarcasm, millennial perspective, and for constantly plotting her next international vacation. She is based in Dallas, where she enjoys overpriced boutique fitness and spending time at the Cork Wine Bar reading and learning about wine. Her favorite topics of conversation are her white 2017 Toyota 4Runner and her Westie named Franklin.
Social Media Manager
Tyler Litchenberger is social media manager for Toyota Motor North America’s corporate communications group. When not hosting Toyota Untold, Tyler is busy telling Toyota’s U.S. car and company story through social channels, while monitoring for brand and industry trends. She has a varied background in communications, social media and marketing, with previous positions at Frito-Lay, McDonald’s and Golin PR. Working for these brands has led to incredible opportunities, including launching the All Day Breakfast campaign, giving away a truck to a hero during the California wildfires and convincing franchisees to switch from MySpace to Facebook in 2006. Outside of work, Tyler spends her time being an awesome mom/wife, traveler and pop culture enthusiast.