Toyota Donates Engineering Laboratory Building to Create STEAM-Focused Education Center
Community Engagement

Toyota Donates Engineering Laboratory Building to Create STEAM-Focused Education Center

March 17, 2017

Erlanger, Ky. (March 17, 2017) - Creating an enduring gift to fuel the economic engine of the Tri-State, Toyota announced today that it is donating its Quality and Production Engineering Laboratory on its campus in Erlanger to develop a STEAM-focused education center to serve the Northern Kentucky/Greater Cincinnati region. The vision, a collaborative endeavor involving state and local leaders, is world-class STEAM education that inspires the next generation to be creative and engaged, highly skilled, tech-savvy and work-ready problem solvers.

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Toyota Moves Toward PyeongChang
2018 Winter Games

Toyota Moves Toward PyeongChang

March 14, 2017

TORRANCE, Calif. (March 14, 2017) – Toyota is strengthening its lineup of Team USA relationships as the company moves toward the Olympic Winter Games PyeongChang 2018, its first as an International Olympic Committee The Olympic Partner (TOP) sponsor.

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2018 Toyota C-HR Shifts the CUV Paradigm With Stunning Style, Driving Dynamics and Versatility
Corporate

2018 Toyota C-HR Shifts the CUV Paradigm With Stunning Style, Driving Dynamics and Versatility

March 08, 2017

Torrance, Calif., March 8, 2017 -- Stylish, athletic and filled with technology like Toyota Safety Sense P™ (TSS-P), the all-new 2018 Toyota C-HR – or, Coupe High-Rider – represents a leap forward in design, manufacturing and engineering for Toyota. When it arrives at dealerships this April, the C-HR will serve as a springboard of excitement and wanderlust for its trendsetting drivers.

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2017 Toyota Prius c: Sportier Styling with Added Safety Technology
Corporate

2017 Toyota Prius c: Sportier Styling with Added Safety Technology

January 11, 2017

One of the most affordable hybrid vehicles on the market just added another compelling reason to buy for 2017. The Toyota Prius c, the smallest of the brand’s eight hybrid models, now comes standard with the Toyota Safety Sense C (TSS-C) driver-assist technologies on all model grades. The TSS-C system, which had been an option on two Prius c grades for 2016, includes Pre-Collision System, Lane Departure Assist, and Automatic High Beams.

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Auto Shows & Events

Ante Raised: All-New 2018 Toyota Camry Gains Emotionally-Charged Design and Performance Experience

January 09, 2017

DETROIT, January 9, 2017 - It almost isn’t fair. Toyota Camry, the best-selling car in America for the past 15 years, is about to ruffle some feathers. The eighth-generation sedan has gone through a total evolution, from a proven, dependable and safe car to one that also possesses a more exciting and emotional character, thanks to its newfound sporty performance and style.

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Toyota Research Institute Brings Prius Challenge to Silicon Valley Community
Corporate

Toyota Research Institute Brings Prius Challenge to Silicon Valley Community

December 16, 2016

Palo Alto, Calif., Dec. 16, 2016 -- Toyota Research Institute (TRI) announced today that Toyota is bringing the Prius Challenge to the Sonoma Raceway for the third iteration of its ongoing Onramp series, an innovation event designed to engage the startup and tech community. This year’s event, to be held on March 3, 2017, will be hosted by Toyota Research Institute (TRI) and will feature a team competition where participants optimize their driving based on data and simulation from a connected Toyota Prius.

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The New Hotness: 2018 C-HR Ushers in an Exciting Chapter of Toyota Style, Versatility, and Performance
Auto Shows & Events

The New Hotness: 2018 C-HR Ushers in an Exciting Chapter of Toyota Style, Versatility, and Performance

November 17, 2016

LOS ANGELES, (November 17, 2016) – An exciting next chapter in Toyota’s storied North American product history has been revealed under the lights of the Los Angeles Convention Center. Stylish, athletic, and tech-filled, the all-new 2018 Toyota C-HR – or, Coupe High-Rider – represents a leap forward in design, manufacturing, and engineering for Toyota. When it arrives at dealerships next spring, the C-HR will serve as a solid springboard of excitement, adventure, and pride for its fashion-forward, trendsetting owners. 

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