Bob Carter, senior vice president of automotive operations for Toyota, talks about the Toyota Injector, part of the DAYTONA Rising Project, Thursday, Feb. 6, 2014, at a Chicago Auto Show press event. Photo: Joe Polimeni

Daytona International Speedway President Joie Chitwood III (left), International Speedway Corporation CEO Lesa France Kennedy and Bob Carter, Toyota senior vice president of automotive operations, announce a multiyear partnership that will make Toyota the first founding partner at Daytona International Speedway as part of its DAYTONA Rising redevelopment project, Thursday, Feb. 6, 2014, during a press conference at the Chicago Auto Show. Photo: Joe Wilssens

Daytona International Speedway President Joie Chitwood III (left) and Bob Carter, senior vice president of automotive operations for Toyota, shake hands Thursday, Feb. 6, 2014, during a press conference at the Chicago Auto Show. They announced a multi-year partnership that will make Toyota the first founding partner at Daytona International Speedway as part of its DAYTONA Rising redevelopment project. Photo: Joe Polimeni