News Releases

Newlywed Paralyzed in Tragic Accident Gains New Lease on Life

Newlywed Paralyzed in Tragic Accident Gains New Lease on Life

July 22, 2011
RALEIGH, NC – July 22, 2011 – Toyota Motor Sales, U.S.A., Inc. and The Braun Corporation, the world’s largest manufacturer of wheelchair accessible vans and wheelchair lifts, today announced the surprise wedding day donation of a brand new 2011 Toyota Sienna with a BraunAbility Rampvan® XT conversion to Rachelle Friedman, who was paralyzed as a result of a tragic accident during her bachelorette party in May 2010.

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Toyota Announces Voluntary Safety Recall of Certain Prius Vehicles

June 01, 2011
Torrance, Calif., June 1, 2011 – Toyota Motor Sales, USA, Inc. (TMS), today announced that it will conduct a voluntary safety recall involving approximately 52,000 2001 through 2003 Prius vehicles sold in the U.S.... more

Toyota Announces Finalists in 100 Cars for Good Program

April 25, 2011
TORRANCE, CALIF. (April 25, 2011) – Toyota today announced the 500 nonprofit organizations selected as finalists in the “100 Cars for Good” program...... more

Toyota Motor Sales Announces Price Increase for 2011 Toyota, Scion and Lexus Models

March 31, 2011
TORRANCE, Calif., March 31, 2011 - - Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail price (MSRP) increases today for most 2011 Toyota, Scion and Lexus models.... more

Toyota Motor Sales, U.S.A., Inc. Comments on J.D. Power and Associates 2011 Vehicle Dependability Study

March 17, 2011
J.D. Power and Associates today announced the results from their 2011 Vehicle Dependability Study (VDS), covering 2008 model year vehicles.... more

2011 Toyota Sienna Product Information

February 18, 2011

Toyota and Lexus Dominate '2011 Best Overall Value of the Year Awards' from IntelliChoice

February 05, 2011
Seven Toyota vehicles and four Lexus models today took the top spot in IntelliChoice’s “2011 Best Overall Value of the Year (BOVY) Awards” at the 2011 National Automobile Dealers Association (NADA) convention here. With 21 total awards handed out, Toyota and Lexus combined garnered over half of the trophies presented with 11 top honors.... more

Toyota, Lexus, Scion Earn 8 ‘Top Safety Pick’ Awards

December 22, 2010
Dec. 22, 2010 -- The Insurance Institute for Highway Safety (IIHS) today announced that eight Toyota, Lexus and Scion vehicles were among 66 winners of Top Safety Pick awards for 2011.... more

Customer FAQ for Sienna Stop Lamp Switch Bracket Recall

December 13, 2010
Customer FAQ for Sienna Stop Lamp Switch Bracket Recall... more

Toyota Announces Voluntary Recall of Certain 2011 Sienna Vehicles to Replace Stop Lamp Switch Bracket

December 13, 2010
Toyota Motor Sales (TMS), U.S.A., Inc., today announced that it will conduct a voluntary Safety Recall involving approximately 94,000 2011 Model Year Sienna vehicles produced before early November 2010 to replace the stop lamp (brake light) switch bracket. Due to the proximity of the stop lamp switch bracket to the parking brake pedal when the parking brake is fully applied, the stop lamp switch bracket could, in limited circumstances, be deformed by the driver’s foot during parking brake operation.... more

Toyota Announces Voluntary Recall of Certain 2011 Sienna Vehicles to Replace Stop Lamp Switch Bracket

December 13, 2010
Check here for news updates and FAQs for the safety recall campaigns.... more

Toyota Announces Prices for 2011 Corolla and Matrix

December 03, 2010
Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2011 Corolla and Matrix. MSRP adjustments were also announced on 13 current 2011 Toyota models including Yaris Liftback and Yaris Sedan, Camry and Camry Hybrid, Avalon, RAV4, Highlander and Highlander Hybrid, Venza, 4Runner, Sienna, Sequoia and Land Cruiser. MSRP adjustments were also announced on all 2011 Lexus models.
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2010 SEMA Show: Toyota Sienna Swagger Wagon Supreme

2010 SEMA Show: Toyota Sienna Swagger Wagon Supreme

November 01, 2010
Capitalizing on the success of the all-new 2011 Sienna SE and the popularity of the YouTube Swagger Wagon video that has attracted over seven million views, Toyota wanted to further re-examine the role of the minivan and push even harder against the traditional boundaries of the minivan identity. So, together with B.A.D. Company, Toyota has created the Sienna Swagger Wagon Supreme for the 2010 SEMA Show. Even Sienna’s online community of fans was engaged in providing suggestions and making decisions for this special build.... more

Toyota Recognizes Top Suppliers in Launch of Sienna

August 25, 2010
Toyota Motor Engineering & Manufacturing North America, Inc. (TEMA) today presented awards for its top performing suppliers in the recent launch of the 2011 Toyota Sienna.... more

Toyota Leads All Manufacturers with Three Models Ranked in Top 10 of Lowest Insurance Claims for Theft

August 03, 2010
Toyota led all manufacturers with the most models ranked in the top 10 for lowest insurance claims for stolen vehicles. The three models included the Prius Hybrid, Tacoma 4x4 Double Cab pickup truck and Sienna all-wheel-drive van.... more

Toyota Announces Pricing on 2011 Yaris, RAV4, Land Cruiser, Sequoia, Tundra, Camry, Camry Hybrid, Avalon, Sienna, and 2011 Scion xD

July 16, 2010
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2011 Yaris subcompact, RAV4 compact SUV, Land Cruiser premium SUV, Sequoia full-size SUV, and Tundra full-size pickup truck. These 2011 models will begin arriving at dealerships in August, with the exception of RAV4 (September). The following 2011 models that are already on sale will receive price adjustments: Camry and Camry Hybrid mid-size sedans, Avalon premium mid-size sedan, and the Sienna minivan.... more

Toyota Motor Sales Earns Six Segment Awards to Lead All Manufacturers in J.D. Power and Associates 2010 Initial Quality Study

June 17, 2010
Toyota Motor Sales (TMS), U.S.A., Inc., today announced that its Toyota, Lexus and Scion brands received a combined six segment awards in the 2010 J.D. Power and Associates Initial Quality Study (IQS), more than any other manufacturer.... more

Toyota Captures Top Spot in Four Categories in Edmunds.com’s Lowest 'True Cost To Own' Awards for 2010

June 07, 2010
Four Toyota vehicles today took the top spot in Edmund.com’s lowest True Cost to Own® vehicle awards for 2010. The Toyota Yaris sub-compact took home two awards, for Coupes under $25,000 and for Sedans under $15,000. The Tacoma won in the Compact Truck category and the Sienna in the Minivan/Van segment.... more

2011 Toyota Sienna and Avalon Earn Insurance Institute for Highway Safety 'Top Safety Pick' Award

May 25, 2010
The Insurance Institute for Highway Safety (IIHS) has announced that the all-new Toyota Sienna van and redesigned 2011 Avalon full-size sedan have each earned “Top Safety Pick” awards.... more

Customer FAQs for 1998-2010 Toyota Sienna Recall

April 16, 2010
Customer FAQs for 1998-2010 Toyota Sienna Recall... more

Toyota to Begin Voluntary Safety Recall on Certain 1998-2010 Model Year Siennas to Address Potential Corrosion on Spare Tire Cable

April 16, 2010
Toyota Motor Sales (TMS), U.S.A., Inc., today announced that it will launch a voluntary Safety Recall involving approximately 600,000 first- and second-generation Sienna 2WD minivans sold in the United States to address potential corrosion in the spare tire carrier cable.

This condition may appear on certain 1998 through 2010 model year Siennas that have been operated in cold climate areas with high road salt use. Continued prolonged exposure to road salts may cause excessive corrosion of the carrier cable in some of these vehicles. In the worst case, the carrier cable may fail and the spare tire could become separated from the vehicle, a road hazard for following vehicles that increases the likelihood of a crash.

Toyota is currently working to develop a remedy for this condition. Until this remedy is developed, customers will receive an interim notice instructing them to bring their vehicle to a dealership for a preliminary inspection.... more

Toyota Announces Pricing for Redesigned 2011 Avalon Sedan and 2011 Sienna Auto Access Seat Models

March 03, 2010
Toyota today announced manufacturers suggested retail prices (MSRP) for the redesigned 2011 Avalon sedan. Also announced were the MSRP for 2011 Sienna models equipped with the new Auto Access Seat.... more

Toyota and Lexus Dominate 2010 IntelliChoice.com Best Overall Values of the Year Awards

February 10, 2010
Toyota and Lexus once again captured more trophies than any other automaker in the 23rd annual Intellichoice.com “Best Overall Values of the Year” (BOVY) awards, announced today at the 2010 Chicago Auto Show. Intellichoice.com is a leading source for automotive ownership cost and value analysis of cars, trucks, crossovers and sport utility vehicles (SUV’s). The annual BOVY awards identify best-in-class vehicles that deliver outstanding value and lower than expected costs over time.... more

Toyota Begins Production of Third-Generation Sienna at Indiana Plant

Toyota Begins Production of Third-Generation Sienna at Indiana Plant

January 20, 2010
Production of the all-new 2011 Sienna minivan is underway at Toyota Motor Manufacturing, Indiana (TMMI) in Princeton, Ind. Fully redesigned to meet the needs of consumers, the new Sienna was styled at Toyota’s Calty Design Research Center in Newport Beach, Calif., and developed at the Toyota Technical Center in Ann Arbor, Mich.... more

Toyota Debuts New Auto Access Seat for Third-Generation 2011 Sienna at North American International Auto Show

Toyota Debuts New Auto Access Seat for Third-Generation 2011 Sienna at North American International Auto Show

January 11, 2010
Toyota will display an innovative Auto Access Seat, designed for use in the all-new 2011 Toyota Sienna minivan, for the first time at the 2010 North American International Auto Show in Detroit.... more

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