News Releases

Toyota Announces the Plural of Prius

February 20, 2011
Toyota Motor Sales (TMS), USA, Inc. today announced that the general public has selected ‘Prii’ as the preferred plural term for Prius.... more

New Toyota Advertising Campaign Reminds Consumers Why It's the Best-Selling Brand in America

February 18, 2011
Toyota will launch a new advertising campaign on Monday highlighting the brand’s leadership position as the best-selling retail brand in America. The “#1 For A Reason” campaign will remind people why Toyota continues to be the top brand consumers turn to when buying a new vehicle.... more

Toyota and Lexus Dominate '2011 Best Overall Value of the Year Awards' from IntelliChoice

February 05, 2011
Seven Toyota vehicles and four Lexus models today took the top spot in IntelliChoice’s “2011 Best Overall Value of the Year (BOVY) Awards” at the 2011 National Automobile Dealers Association (NADA) convention here. With 21 total awards handed out, Toyota and Lexus combined garnered over half of the trophies presented with 11 top honors.... more

Toyota Increases Its Presence at 2011 Chicago Auto Show

January 31, 2011
With the start of the Chicago Auto Show a little more than one week away, Toyota is close to completing the largest exhibit the automaker has ever built for an auto show in the United States.  The record-breaking 45,070-square-foot exhibit will highlight new and existing vehicles, as well as the technologies and safety systems that have enabled Toyota to become one of the most revered companies in the auto industry. ... more

Toyota Launches Marketing Campaign for Prius Family of Vehicles

January 13, 2011
Toyota Motor Sales (TMS), U.S.A., Inc. along with its advertising agency Saatchi & Saatchi LA announced the marketing campaign for the Prius family of vehicles. The campaign, “Prius Goes Plural,” challenges the public to help the automaker answer a unique, grammatical question in the wake of the world premiere of the Toyota Prius family of vehicles—what do you call more than one Prius?... more

2011 NAIAS Press Conference - Prius Family World Premiere

January 10, 2011
TMC President Akio Toyoda talks about the company's commitments and Bob Carter, TMS group vice president and Toyota Division general manager, reveals the newest additions to the Prius family, Prius v and Prius c Concept, at the North American International Auto Show in Detroit, Jan. 10, 2011.... more

Toyota Reveals Prius Family of Vehicles at the North American International Auto Show

Toyota Reveals Prius Family of Vehicles at the North American International Auto Show

January 10, 2011
Toyota Motor Sales, U.S.A., Inc., unveiled the Prius family of vehicles today at the 2011 North American International Auto Show. In addition to the current third-generation Prius and Prius Plug-in Hybrid Vehicle (PHV), the new Prius v midsize hybrid-electric vehicle and the Prius c Concept vehicle joined the iconic hybrid brand, broadening the appeal of Prius to all ages and lifestyles.... more

Toyota to Live Stream World Debut of Prius Family Vehicles at Detroit

January 09, 2011
Toyota Division Group Vice President and General Manager Bob Carter will unveil the Prius family of vehicles at the 2011 North American International Auto Show in Detroit on Jan. 10. In addition to the current third-generation Prius and Prius Plug-in Hybrid vehicle, the first all-new addition to the Prius family will debut along with a Prius concept vehicle. Watch the live Webcast at www.toyotanewsroom.com, beginning at 10:05 a.m. PT/1:05 p.m. ET on Jan. 10... more

Toyota to Reveal Prius Family of Vehicles at the North American International Auto Show

Toyota to Reveal Prius Family of Vehicles at the North American International Auto Show

December 23, 2010
Toyota Motor Sales (TMS), U.S.A., Inc., will stage the world premiere of the Prius family of vehicles at a press conference at the 2011 North American International Auto Show in Detroit. In addition to the current third-generation Prius and Prius Plug-in vehicle (PHV), the first all-new addition to the Prius Family will debut along with a Prius concept vehicle.... more

Toyota Announces Voluntary Recall of Certain 2011 Sienna Vehicles to Replace Stop Lamp Switch Bracket

December 13, 2010
Check here for news updates and FAQs for the safety recall campaigns.... more

Toyota to Demo Prius Plug-In Hybrid Vehicles in New York City

Toyota to Demo Prius Plug-In Hybrid Vehicles in New York City

December 02, 2010
Toyota Motor Sales, U.S.A., Inc. (TMS) announced today that New York City will join the company’s U.S. Prius Plug-in Hybrid vehicle (PHV) demonstration program. Five new Prius Plug-in Hybrid vehicles (PHVs) will be used on city streets as part of Toyota’s partnership with the New York City Department of Transportation (NYCDOT) and the Port Authority of New York and New Jersey.

As part of the demonstration program, two Prius Plug-in Hybrid vehicles will be handed over to the NYCDOT and three to the Port Authority to be used in their fleets. Aligning with New York City’s goal to reduce carbon emissions and greenhouse gases, Toyota’s Prius Plug-in Hybrid demonstration program will provide opportunities for both NYCDOT and the Port Authority to look into expanding the use of alternative fuel vehicles in municipal and business fleets.... more

Toyota Announces Limited Service Campaign of Certain 2004-2007 Prius Vehicles

November 30, 2010
Toyota Motor Corporation announced it will repair 378,000 Prius vehicles in the United States from model years 2004-2007 to correct a possible water-pump condition that could cause coolant to overheat resulting in reduced power output.... more

2010 SEMA Show: Toyota Prius PLUS Performance Package

2010 SEMA Show: Toyota Prius PLUS Performance Package

November 01, 2010
The 2010 SEMA Show will mark the debut of the all-new Toyota Prius PLUS Performance Package, a new hybrid performance line by Toyota Racing Development (TRD). Developed to meet the evolving demands of the growing hybrid segment, PLUS enhances the driving experience for Toyota hybrid enthusiasts by offering cool and fun accessories that add sporty looks with performance handling. The new PLUS package also features several Toyota accessories that complement the Prius’ core values of Eco and Advanced Technology. The end result is a more fun-to-drive, performance-enhanced Prius that maintains its industry-leading fuel efficiency.... more

2010 SEMA Show: Toyota Prius C&A Custom Concept

2010 SEMA Show: Toyota Prius C&A Custom Concept

November 01, 2010
The Prius C&A Custom Concept vehicle was developed by the Conversions and Accessories group at Toyota Motor Corporation in Japan to demonstrate the unlimited potential for sports car modification on the worlds best-selling hybrid vehicle. The Prius C&A Custom Concept is making its North American debut at the 2010 SEMA Show.... more

Toyota Announces Intent to Voluntarily Recall Certain Toyota Avalon and Highlander, and Lexus GS300, IS250, and IS350 Vehicles to Replace a Brake Master Cylinder Seal

October 20, 2010
Check here for news updates and FAQs for the safety recall campaigns.... more

Toyota Announces Passionate Prius Owners Selected to Participate in 10 Years of Toyota Prius Anniversary Celebration

October 06, 2010
After weeks of online contest submissions, Southern California's Martin Esquenazi was voted the most passionate Toyota Prius owner by the Toyota Prius Facebook community. Esquenazi will host the official 10 Years of Prius Anniversary Celebration on 10.10.10. The event, taking place in Malibu, California, culminates 10 years of Toyota Prius sales in the United States and provides a glimpse at what's to come for the iconic hybrid vehicle.... more

Georgetown to Help Toyota Test Prius Plug-in Hybrid Vehicles

Georgetown to Help Toyota Test Prius Plug-in Hybrid Vehicles

September 29, 2010
Toyota Motor Sales, U.S.A., Inc. (TMS) announced today its launch of a Prius plug-in hybrid electric vehicle (PHV) demonstration program at Georgetown University. Two vehicles will be loaned to the university as part of a global plug-in hybrid study with TMS and the U.S. Department of Energy’s Clean Cities Program managing the long-term evaluation of the vehicles.... more

Toyota Announces Pricing for New 2011 Highlander, Highlander Hybrid, and Pricing Adjustment for 2011 Prius, Venza, and FJ Cruiser

Toyota Announces Pricing for New 2011 Highlander, Highlander Hybrid, and Pricing Adjustment for 2011 Prius, Venza, and FJ Cruiser

September 23, 2010
Toyota Motor Sales (TMS), U.S.A., Inc., announced the introduction of the new 2011 Highlander and Highlander Hybrid mid-size SUV, along with a change on the suggested retail prices (MSRP) for the Prius mid-size hatchback, Venza mid-size crossover, and FJ Cruiser mid-size SUV. The 2011 Highlander models will begin arriving at dealers September 24. The 2011 Venza will arrive at dealers in early October, followed by the Prius and FJ Cruiser in late November.... more

Toyota Passenger Car Chronology

September 17, 2010
The chronology of Toyota's passenger cars.... more

Third Generation Toyota Prius is World's Best-Selling Hybrid

Third Generation Toyota Prius is World's Best-Selling Hybrid

September 09, 2010
The Toyota Prius continues to lead the market for hybrid automobiles that it started over a decade ago. With its 50-MPG fuel economy rating, Prius is the most fuel-efficient passenger car available in the U.S. today. Prius offers its stellar fuel economy in a versatile five-passenger package that is recognized as a midsize car by the EPA. Toyota has sold 880 thousand Prius models in the U.S. since 2000.... more

2011 Toyota Prius Product Information

September 08, 2010

Toyota Leads All Manufacturers with Three Models Ranked in Top 10 of Lowest Insurance Claims for Theft

August 03, 2010
Toyota led all manufacturers with the most models ranked in the top 10 for lowest insurance claims for stolen vehicles. The three models included the Prius Hybrid, Tacoma 4x4 Double Cab pickup truck and Sienna all-wheel-drive van.... more

Toyota Announces Facebook Contest to Celebrate 10th Anniversary of Prius

August 02, 2010
The Toyota Prius is celebrating its first decade in the U.S. market this year. In a nod to the technological innovation heralded and led by the introduction of the Prius to the automotive market, Toyota is announcing an online contest to find the most passionate Prius fan in the United States* to host the official 10 Years of Toyota Prius Anniversary Celebration.... more

Toyota Celebrates 10 Years of Prius

July 27, 2010
Ten years ago Toyota launched a new kind of car in North America. It was the Prius, an affordable car with a hybrid gas/electric powertrain. In the decade that followed, the Prius made an indelible mark on the automotive industry. The car with the signature wedge shape proved to be an agent of change, and a catalyst for innovative ideas. Over 1.8 million units have been sold in the world to date, with nearly 900,000 in the U.S. alone.... more

Toyota Statement on Harrison, N.Y. Incident

March 22, 2010
“Toyota sympathizes with the individuals and families involved in any accident involving our vehicles. We are making an all-out effort to ensure our vehicles are safe and are making substantial progress towards completing our recalls with effective and durable solutions. We also remain committed to investigating reported incidents of unintended acceleration in our vehicles quickly, as in Harrison, New York, and we will continue to work in close partnership with law enforcement agencies and federal regulators with jurisdiction over accident scenes whenever requested.

“As always, it is important to remember that many of the complaints in the NHTSA database, for any manufacturer, lack sufficient detail that could help identify the cause of an accident or, in some cases, even the specific vehicle involved. Furthermore, instances of unintended acceleration can be caused by many factors and they are not all sudden or sustained. The category is very broad, affects all major automakers, and can include issues involving pedal entrapment, pedal misapplication, transmission surges and driver reaction to normal engine speed control variations when cruise control or air conditioning systems are in use.”... more

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