Toyota And Scion Announce Prices On Select 2009 Models

July 25, 2008
July 25, 2008 - Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., announced new manufacturer's suggested retail prices (MSRP) today for 13 select 2009 Toyota and Scion vehicles. The overall average MSRP for the 13 models increases by $181, or 0.81 percent.
 
Toyota
 
The 2009 Avalon full-size sedan adds to its value with additional standard equipment that includes driver and front passenger active headrests, Brake Assist, traction control, Vehicle Stability Control (VSC), and a satellite radio ready color-keyed SDARS antenna and prewire. The base MSRP for Avalon will range from $27,845 for the XL grade to $35,185 for the premium Limited grade. Overall, Avalon prices will increase $520, or 1.7 percent.
 
The 2009 FJ Cruiser Sport Utility Vehicle (SUV) adds driver and front passenger active headrests, roll-sensing curtain airbags, a VSC cut-off switch, front map light, and a driver-side vanity mirror as standard equipment. The FJ also adds three new colors - - non-metallic Black, Silver, and Iceberg White with all-white monochromatic finish. The base MSRP for the FJ Cruiser will range from $23,320 for the 4x2 V6 with a five-speed automatic transmission to $24,910 for the 4x4 V6 automatic. Overall, the price of the 2009 FJ Cruiser increases by $275, or 1.1 percent.
 
For 2009, the Land Cruiser full-size SUV adds factory privacy glass on the rear side and quarter windows as standard equipment. The base MSRP for the Land Cruiser will be $64,755, representing an increase of $655, or 1.0 percent.
 
The base MSRP for the 2009 4Runner SUV will range from $28,640 for the 4x2 SR5 V6 to $39,360 for the 4x4 Limited V8. On average the MSRP for the 2009 4Runner increases by $225, or 0.7 percent.
 
The base MSRP for the 2009 Highlander mid-size SUV will range from $27,600 for the Base front-wheel-drive model with a V6 engine and five-speed automatic transmission to $34,520 for the Limited four-wheel-drive V6 with a five-speed automatic. The overall average MSRP for Highlander will increase by $47, or 0.2 percent. The base MSRP for the gas-electric Highlander Hybrid will range from $34,700 for the two-row, four-wheel-drive with intelligence base model to $41,020 for the three-row, four-wheel-drive with intelligence Limited. The overall average MSRP for the Highlander Hybrid increases by $518, or 1.4 percent.
 
The base MSRP for the 2009 Sienna van will range from $24,540 for the seven-passenger front-wheel-drive CE grade to $37,865 for the all-wheel-drive XLE Limited. The average base MSRP for Sienna will increase $100, or 0.4 percent.
 
The base MSRP gas-electric Prius Hybrid will range from $22,000 for the Standard grade to $24,270 for the Touring grade. The overall average price for Prius will increase $500, or 2.2 percent.
 
The 2009 Corolla sedan will receive a price adjustment increase of $100, or 0.6 percent. The base MSRP will range from $15,350 for the Base grade with a five-speed manual transmission to $20,050 for the XRS grade with a five-speed automatic transmission.
 
A price adjustment for the 2009 Matrix will increase its MSRP by $100, or 0.5 percent. The base MSRP will range from $16,290 for the 4x2 Standard grade with a five-speed manual transmission to $21,950 for the 4x2 XRS with a five-speed automatic.
 
The 2009 Camry sedan will receive an MSRP adjustment reflecting an increase of $225, or 1.0 percent. The base MSRP will range from $19,145 for the Camry four-cylinder with a five-speed manual transmission to $28,695 for the XLE V6 with a six-speed automatic. The gas-electric Camry Hybrid will receive a price adjustment increase of $500, or 1.9 percent. The new MSRP will be $26,150.
 
Scion
 
After its introduction last year, the Scion xD carries over unchanged. The manual transmission xD will have an MSRP of $14,650, reflecting an increase of $100, or 0.7 percent. The automatic transmission model will be $15,450 representing an increase $100, or 0.7 percent.
 
The effective dates for each vehicle's pricing will vary as many will correspond with their on-sale date. Scion xD pricing went into effect on July 14 and Sienna pricing on July 24. Pricing for the Prius, RAV4, FJ Cruiser, 4Runner and Land Cruiser will become effective on August 1. Avalon pricing will take effect on August 11 while pricing for the Highlander and Highlander Hybrid will become effective August 25. Prices for previously launched 2009 vehicles (Corolla, Matrix, Camry and Camry Hybrid) will become effective with North American production beginning August 25 and Japan-sourced vehicles arriving on or after August 25.
 
Effective with vehicles processed on or after July 14, 2008 the amount of delivery, processing and handling fees (DPH) increased by $60 on all Toyota Division vehicles and $50 on all Scion vehicles. The DPH for Toyota Division vehicles is now $720 for passenger cars and $745 for light trucks. The DPH for all Scion vehicles is $670. The DPH fee for vehicles distributed by Southeast Toyota and Gulf States Toyota may vary.
SERIES	    PRICE CHANGE	% CHANGE
Corolla		+100		0.6%
Matrix		+100		0.5%
Prius		+500		2.2%
Camry Gas 	+225		1.0%
Camry HV 	+500		1.9%
Avalon		+520		1.7%
FJ Cruiser	+275		1.1%
Sienna		+100		0.4%
4Runner		+225		0.7%
Highlander Gas	 +47		0.2%
Highlander HV	+518		1.4%
Land Cruiser	+655		1.0%
Scion xD	+100		0.7%

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