Toyota Receives Hispanic Federation’s Corporate Leadership Award in New York City

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NEW YORK, April 22, 2016 — Toyota Motor North America (TMNA)—the largest automaker in the world—received the “Hispanic Federation’s (HF) Corporate Leadership Award” for its continued support and unceasing efforts to empower the Latino community. Luis Rosero, director of Toyota’s Hispanic Business Strategy Group, accepted the award on behalf of the company during the Hispanic Federation’s 2016 Annual Gala, which took place on April 21 at the American Museum of Natural History in New York City.
“Toyota is honored to receive the Hispanic Federation’s Corporate Leadership Award—this a testament to our deep commitment to the Latino community, who has made Toyota the number one car company for Latinos for 12 consecutive years and counting,” said Luis Rosero, Director of Toyota’s Hispanic Business Strategy Group. “We look forward to our continued partnership with the Hispanic Federation and to keep uplifting and empowering the Hispanic community.”
Toyota and The Hispanic Federation share similar values and mission, making them strong partners advocating on behalf of the Hispanic community. The Federation was formed to address gaps in delivery of social services to the Latino population of the tri-state area. To further its commitment to HF’s mission, last night Toyota announced a three-year commitment in excess of $300,000 to help the Hispanic Federation with long-range strategic planning to serve even more effectively the needs of the community in the coming years.
“We want to congratulate Toyota for this well-deserved recognition. We are honored to call Toyota our partners and friends—together we've made an indelible mark, and we look forward to continuing to uplift and empower the Hispanic community for many more years to come,” said José Calderón, president of the Hispanic Federation. 

About Toyota’s Hispanic Business Strategy Group (HBSG)
The Hispanic Business Strategy Group (HBSG) was formed in 2013 to enhance existing efforts to integrate the Latino perspective into all aspects of Toyota’s business, including the Toyota, Scion and Lexus brands. Since its inception, HBSG has been engaging the Hispanic market through meaningful interaction with media, consumers, elected officials, community organizations and community leaders.
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 — and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  

Ana Echenique
[email protected]
(786) 347-4756


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