Scion Adds New Tools to its Simple Purchase Experience

TORRANCE, Calif., (Oct. 8, 2013) – Simple and straightforward car buying is stepping into the spotlight. Scion today launched a national ad campaign and dedicated section on Scion.com to highlight its Scion Pure Process, a stress-free car buying experience at a transparent price.

The new online content creates an interactive and engaging destination with features to:

Build a personalized vehicle
Access research tools, including a payment calculator and how to apply for credit
Compare vehicles
Chat live with representatives

Watch custom videos explaining buy vs. lease options, how to qualify for financing and more
The Pure Process digital experience at www.Scion.com/PureProcess builds on Scion’s core values of efficiency and transparency when purchasing a car.

“With Scion Pure Process, we are fitting into the fast-paced lives of our young customers, many of whom are first-time car buyers that appreciate an informative online environment featuring easy-to-use research tools and a simple way to apply for credit,” said Scion Vice President Doug Murtha. “The takeaway should be: Buying a Scion is easy. The new website will help more people discover Scion and confidently enter the dealership purchase experience.”

The 30-second spot and website enhancements support three simple steps to buy a Scion:

BUILD a vehicle at www.scion.com.
FIND a dealer and receive a confirmed vehicle price.
GET your Scion by applying for credit online, getting pre-approved and picking up the vehicle at your dealership.

The main cornerstone of Pure Process is Scion’s Pure Price. Pure Price means that the dealer’s advertised price is the price a consumer pays. No haggle. No hassle. The idea applies to the vehicle, parts, accessories, finance rates and insurance products so no negotiating is required. Pure Process is a stress-free car buying experience, the foundation of Scion’s core values since it first started.

Experience the Scion Pure Process campaign now at www.scion.com/pureprocess and watch the new 30-second spot by visiting http://www.youtube.com/watch?v=lmVQrHsZWSs.

NOTE TO EDITORS: Photography and digital assets can be found at www.ScionNewsroom.com.

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About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features five groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe, the premium micro-subcompact iQ and the FR-S rear-wheel drive sports car. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.

Scion Public Relations
Craig Taguchi
310.468.3282
[email protected]