Toyota Announces Marketing Campaign for New 2011 Highlander
Toyota Motor Sales (TMS), USA, Inc. along with its advertising agency Saatchi & Saatchi LA today announced the marketing campaign for the new 2011 Highlander. The campaign, ?Just because you?re a parent, doesn?t mean you have to be lame,? positions the Highlander as the cool, stylish vehicle choice for parents?one that kids aren?t embarrassed to be seen in.
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