News Releases

2018 - 2019 Toyota Full-Line Pricing

2018 - 2019 Toyota Full-Line Pricing

December 06, 2018

First-Ever Corolla Hybrid and Prius AWD-e Take Center Stage  at Los Angeles Auto Show

First-Ever Corolla Hybrid and Prius AWD-e Take Center Stage at Los Angeles Auto Show

November 28, 2018
LOS ANGELES (Nov. 28, 2018) – Toyota is pulling out all the stops for the 2018 Los Angeles Auto Show, Nov. 30-Dec. 9 at the Los Angeles Convention Center. Featuring the debut of the Corolla Hybrid, Prius AWD-e, TRD sedans and Nightshade Special Edition vehicles, Toyota’s A-List lineup is sure to captivate in La La Land.... more

2019 Prius is Most Capable Yet Thanks to Available New AWD-e System

2019 Prius is Most Capable Yet Thanks to Available New AWD-e System

November 28, 2018
When it comes to the 2019 Prius, “Let’s Go Places” can be expanded to “let’s go more places, in more conditions” thanks to the available new AWD-e system. Designed to provide more confidence and control when weather and road conditions are less than ideal, the electric all-wheel drive system further expands where Prius can take drivers.... more

2019 Prius Ready for Sunshine or Snow at 2018 AutoMobility LA

2019 Prius Ready for Sunshine or Snow at 2018 AutoMobility LA

November 08, 2018
PLANO, Texas - November 8, 2018 -- Fall is here, winter's near, but the 2019 Prius performs on roads whether snowy or clear.... more

Toyota is conducting a safety recall involving certain Prius vehicles

Toyota is conducting a safety recall involving certain Prius vehicles

October 05, 2018
PLANO, Texas, October 5, 2018 – Toyota is conducting a safety recall involving certain 2010-2014 model year Toyota Prius and 2012-2014 Prius v vehicles. Approximately 807,000 vehicles in the United States will be involved in this recall.... more

Toyota is conducting a safety recall involving certain Prius vehicles

Toyota is conducting a safety recall involving certain Prius vehicles

September 05, 2018
PLANO, Texas, September 5, 2018 – Toyota is conducting a safety recall involving certain 2016-2018 model year Toyota Prius vehicles. Approximately 192,000 vehicles in the U.S. will be involved in this recall.... more

2018 Toyota Prius Product Information Sheet

August 08, 2018

2018 Toyota Prius Remains A Hybrid Benchmark

2018 Toyota Prius Remains A Hybrid Benchmark

August 08, 2018
Around the world, its name is synonymous with “hybrid.” Almost two decades after the first Toyota Prius was introduced in the U.S., hybridization has become common, and the Prius still leads in North American hybrid sales. It’s also one of the world’s most fuel-efficient vehicles without a plug, with EPA-estimated 58 city / 53 highway / 56 combined MPG fuel economy ratings (Prius Two Eco).... more

Toyota Camrys (and Prius) Turn Heads and Collect Hardware in 2018 One Lap of America

Toyota Camrys (and Prius) Turn Heads and Collect Hardware in 2018 One Lap of America

May 18, 2018
PLANO, Texas (May 18, 2018) – Smart money probably wouldn’t have been on a Camry vs a Corvette in the 2018 Tire Rack One Lap of America Saturday, May 5-12. However, by the end of the eight-day, 3,675-mile test of man and machine, three teams of Toyota engineers collected trophies for first and second place in the alternate fuel class; third place in the economy class; and third place in the mid-priced sedan class.  The Camry’s overall standings in the field of more than 70 cars placed them ahead of several Corvettes, Camaros and BMWs.... more

Lexus Tops J.D. Power Vehicle Dependability Study for Seventh Consecutive Year

Lexus Tops J.D. Power Vehicle Dependability Study for Seventh Consecutive Year

February 14, 2018
PLANO, Texas (Feb. 14, 2018) – For the seventh consecutive year, Lexus ranked highest among all luxury nameplates in the 2018 J.D. Power U.S. Vehicle Dependability Study (VDS). Including Lexus’ top spot in the annual study, four Lexus and two Toyota vehicles were recognized as segment award winners, bringing the total number of awards to seven, the most among all automakers.  ... more

Toyota Recalls Certain Prius and Lexus RX, NX Vehicles

Toyota Recalls Certain Prius and Lexus RX, NX Vehicles

January 31, 2018
PLANO, Texas (Jan. 31, 2018) – Toyota Motor North America, Inc. today announced that it is conducting a safety recall in the U.S. of approximately 49,000 Model Year 2016 Prius and Lexus RX vehicles and Model Year 2015 – 2016 Lexus NX vehicles.... more

Good Housekeeping Names Toyota Prius Two Eco ‘Best New Hybrid’

Good Housekeeping Names Toyota Prius Two Eco ‘Best New Hybrid’

January 18, 2017
NEW YORK (January 18, 2017) – Good Housekeeping this week announced the winners of its Best New Car Awards for 2017, and selected the 2016 Toyota Prius Two Eco as the Best New Hybrid. The Awards appear in the February issue, on newsstands January 17.
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Toyota Research Institute Brings Prius Challenge to Silicon Valley Community

Toyota Research Institute Brings Prius Challenge to Silicon Valley Community

December 16, 2016
Palo Alto, Calif., Dec. 16, 2016 -- Toyota Research Institute (TRI) announced today that Toyota is bringing the Prius Challenge to the Sonoma Raceway for the third iteration of its ongoing Onramp series, an innovation event designed to engage the startup and tech community. This year’s event, to be held on March 3, 2017, will be hosted by Toyota Research Institute (TRI) and will feature a team competition where participants optimize their driving based on data and simulation from a connected Toyota Prius.... more

Toyota's Prius G Cracks the Top 10 in SEMA's Battle of the Builders®

Toyota's Prius G Cracks the Top 10 in SEMA's Battle of the Builders®

November 02, 2016
TORRANCE, Calif., Nov. 2, 2016— Gordon Ting of Beyond Marketing, builder of the Prius G, has been selected to join the elite company of the top 10 builders in the third annual SEMA Battle of the Builders® competition at the 2016 Specialty Equipment Market Association (SEMA) Show. The Prius G is one of six “Extreme” vehicles that Toyota is featuring at SEMA. ... more

Battle of the Builders® Top 21 Includes Two Toyota Extreme Builds

Battle of the Builders® Top 21 Includes Two Toyota Extreme Builds

November 01, 2016
TORRANCE, Calif., Nov. 1, 2016 -- Out of over 200 entries, two of Toyota’s 2016 “Extreme” builds were honored among the Top 21 overall entries in the third annual SEMA Battle of the Builders® competition at the 2016 Specialty Equipment Market Association (SEMA) Show.... more

2016 SEMA - Toyota Media Guide

2016 SEMA - Toyota Media Guide

November 01, 2016

The Toyota Prius G Proves Hybrids Can Handle

The Toyota Prius G Proves Hybrids Can Handle

November 01, 2016
TORRANCE, Calif., (November 1, 2016)—Performance may not be the first word you associate with the Toyota Prius . . . until now. The Toyota Prius Extreme, revealed at Toyota’s 2016 Specialty Equipment Market Association (SEMA) Show booth, is built to do exactly that . . . perform. ... more

Toyota Taps Top Builders to Build Extreme Vehicles for SEMA Battle of the Builders

Toyota Taps Top Builders to Build Extreme Vehicles for SEMA Battle of the Builders

November 01, 2016
TORRANCE, Calif., (November 1, 2016)Four of Toyota’s 2016 “Extreme” builds are among the vehicles taking center stage in the third annual SEMA Battle of the Builders® competition at the 2016 Specialty Equipment Market Association (SEMA) Show.... more

Toyota Goes to the Extreme with SEMA 2016 Builds

Toyota Goes to the Extreme with SEMA 2016 Builds

November 01, 2016
TORRANCE, Calif., (November 1, 2016)Today Toyota revealed an unprecedented suite of 30 vehicles on display at the 2016 Specialty Equipment Market Association (SEMA) Show. Toyota selected each vehicle to either honor the past, explore the present or reveal the extreme—and in some extreme cases, all three of these elements come into play. There is even a special display honoring Corolla’s 50 years. ... more

2017 Toyota Prius Liftback Shatters Even the Loftiest of Expectations -- Again

2017 Toyota Prius Liftback Shatters Even the Loftiest of Expectations -- Again

September 13, 2016
The fourth-generation Toyota Prius enters its second year (and celebrates the 20th anniversary of its debut in Japan) as other carmakers are introducing their first hybrids. Meanwhile, the Prius liftback is one of eight Toyota hybrid models offered for 2017, and Toyota also offers the world’s first production hydrogen fuel-cell car for public sale, the Mirai.... more

2017 Toyota Prius Product Information

2017 Toyota Prius Product Information

September 13, 2016

Toyota Engineers Easier Access for Child Safety Seat Mounts

Toyota Engineers Easier Access for Child Safety Seat Mounts

September 01, 2016
Toyota already has more vehicles rated as Top Safety Pick and Top Safety Pick + by the Insurance Institute for Highway Safety (IIHS) than any other automaker1, but now they have yet another rating to add to the list of accolades, an IIHS Good+ rating for Child Safety Seat Ease-of-Use.
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Toyota Announces 2017 Prices on Select Models

Toyota Announces 2017 Prices on Select Models

July 29, 2016
TORRANCE, Calif., July 29, 2016 - Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the 2017 Prius Liftback, Yaris and Yaris iA, RAV4 and RAV4 Hybrid, Sienna minivan, and Tundra full-size pickup truck. 
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Lights, Camera, Action...The All-New Prius Lights Up People En Español's Annual Los 50 Mas Bellos

Lights, Camera, Action...The All-New Prius Lights Up People En Español's Annual Los 50 Mas Bellos

May 18, 2016
NEW YORK (May 18, 2016) – The all-new Toyota Prius lit up the world’s most beautiful and famous Latino celebrities on the red carpet last night during People en Español’s 20th annual Los 50 Mas Bellos event, held at the trendy New York City venue Espace.... more

Prius on Top…Talk about a Broken Record

Prius on Top…Talk about a Broken Record

April 23, 2016
Toyota broke a Guinness World Recordstitle today, setting a new record for the most vehicles in a hybrid parade. 
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