Olympic Marketing Veteran Dedra DeLilli Tapped to Spearhead the Effort
Plano, Texas, August 01, 2017 – Toyota Motor North America (TMNA) today announced the appointment of Chris Schultz to general manager, Olympic-Paralympic marketing and Dedra DeLilli to the role of group manager, Olympic-Paralympic marketing.
DeLilli will report to Schultz, tasked with leading the day-to-day North American marketing operations on the automotive brand’s "The Olympic Partner" (TOP) partnership.
They join a team which already includes: Olympic and Partnership Manager Russ Koble and Global Strategy Manager Colin Morisako.
The Toyota Olympic marketing team has already negotiated partnerships with four U.S.-based NGBs (U.S.A. Figure Skating, U.S.A Speed Skating, U.S.A. Ski & Snowboard and U.S.A Hockey) in advance of the Olympic Winter Games PyeongChang 2018.
“Toyota is excited to have both Chris and Dedra come to Plano and lead our strong Olympic/Paralympics sponsorship team in North America,” said Ed Laukes, group vice president, marketing Toyota Motor North America. “Dedra brings a wealth of experience leading major sports sponsorships, while Chris brings two decades of Toyota know-how gained through several prominent regional and marketing roles.”
Schultz has been with Toyota since 1991, starting as a Management Trainee in the SF Region, and most recently rising to general manager of the New York and Denver Regions, where he was involved in major sports sponsorships including: a partnership with the NFL’s New York Giants/Jets, New York Yankees and Colorado Rockies. He is a former University of Oregon baseball player.
Most recently, DeLilli served as director, social media marketing & corporate sponsorships at TD Ameritrade, where she built their first-ever sports sponsorship team from the ground up and was instrumental in bringing two of the largest U.S. sports properties to the organization: the U.S. Olympic Committee and National Football League. She is a former University of Maine field hockey player.
DeLilli and Schultz are based at Toyota’s new North American headquarters in Plano, Texas.
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.
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