News Releases

Not Just a Car Company: New Podcast Tells the Toyota Story from the Inside Out

Not Just a Car Company: New Podcast Tells the Toyota Story from the Inside Out

December 18, 2018
PLANO, Texas (Dec. 18, 2018) – From its beginnings as a loom company, Toyota has always put people first. Now, in its new podcast, Toyota Untold, tells for the first time the story of Toyota through the people who created it, lived it, and are dedicated to moving it into the future.... more

Toyota Announces Executive Changes

Toyota Announces Executive Changes

December 17, 2018
PLANO, Texas (Dec. 17, 2018) – As part of its One Toyota philosophy to improve efficiencies, speed of decision-making and collaboration, Toyota Motor North America (TMNA) and Toyota Financial Services (TFS) have announced the following executive changes, effective January 1, 2019.... more

Toyota Releases 2018 North American Environmental Report

Toyota Releases 2018 North American Environmental Report

December 17, 2018
PLANO, Texas (Dec. 17, 2018) – The Toyota Environmental Challenge 2050 is part of Toyota’s long-term commitment to support and foster a more inclusive and sustainable society. Consisting of six individual challenges, Challenge 2050 addresses the major environmental issues facing the global community, such as climate change, water scarcity, resource depletion and habitat loss.... more

Toyota is conducting two separate safety recalls involving certain Toyota Tacoma, Land Cruiser and Lexus LX570 vehicles

Toyota is conducting two separate safety recalls involving certain Toyota Tacoma, Land Cruiser and Lexus LX570 vehicles

December 13, 2018
PLANO, Texas, December 13, 2018 – The safety recalls involve certain 2018-2019 Model Year Tacomas, 2008-2019 Model Year Land Cruisers and 2008-2019 Model Year Lexus LX 570 vehicles in the United States.... more

Want the First 2020 Toyota Supra? Get Your Auction Arm Ready!

Want the First 2020 Toyota Supra? Get Your Auction Arm Ready!

December 13, 2018
PLANO, Texas (Dec. 13, 2018) -- Sportscar enthusiasts have been anxiously anticipating sliding behind the wheel of their own all-new 2020 Supra. The honor of being the first one to do so will go to the highest bidder at the Barrett-Jackson Auction in Scottsdale, Arizona, on Saturday, January 19, 2019.
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Toyota is conducting a safety recall involving certain Toyota and Lexus vehicles

Toyota is conducting a safety recall involving certain Toyota and Lexus vehicles

December 12, 2018
PLANO, Texas, December 12, 2018 –Toyota is conducting a safety recall involving certain Toyota 2003-2005 Model Year Corolla, 2002-2005 Model Year Sequoia, 2003-2005 Model Year Tundra and 2002-2005 Model Year Lexus SC vehicles in the United States.  Approximately 65,000 vehicles are involved in this recall.... more

A Higher Degree of F

A Higher Degree of F

December 06, 2018
Catch the world premiere of the 2020 Lexus RC F Track Edition at the North American International Auto Show, January 14th, 2019. https://livestream.com/lexusinternational/Detroit2019... more

2018 - 2019 Toyota Full-Line Pricing

2018 - 2019 Toyota Full-Line Pricing

December 06, 2018

Lexus Celebrates 30 Years of Giving with 2018 Champions for Charity Golf Tournament

Lexus Celebrates 30 Years of Giving with 2018 Champions for Charity Golf Tournament

December 05, 2018
PLANO, Texas  (Dec. 5, 2018)—The storied account of the successful launch of the Lexus brand has been told many times in books and articles, but little is known about the charity program that was launched by the brand at the same time. Even before the first dealership opened, Lexus had begun plans for giving back to local communities, and Lexus Champions for Charity is now in its 30th year of raising money for a host of nonprofit organizations across the country.... more

National Environmental Education Foundation and Toyota Award Grants to Restore Public Lands Impacted by Natural Disaster

National Environmental Education Foundation and Toyota Award Grants to Restore Public Lands Impacted by Natural Disaster

December 04, 2018
Extreme weather events have been grabbing headlines with increasing frequency. Whether a hurricane, tornado, or flood, communities face the challenge of recovering from the damage and preparing for potential repeats. Non-profits are taking a larger role in helping communities rebound,* and restoring their access and enjoyment of local public lands is an important component. To support these efforts, the National Environmental Education Foundation (NEEF) and Toyota Motor North America, are awarding $200,000 in Restoration & Resilience grants to support the work of nonprofit organizations on public lands impacted by natural disasters.... more

Toyota statement regarding signing of United States-México-Canada Agreement (USMCA)

Toyota statement regarding signing of United States-México-Canada Agreement (USMCA)

December 03, 2018
"Toyota is pleased the U.S., Mexico and Canada have signed a trilateral trade agreement to modernize North America’s manufacturing platform. This agreement is a critical step toward protecting auto-related jobs, including those of the 137,000 Americans who make their living working for Toyota. We encourage Congress to expeditiously review and approve USMCA. At the same time, we urge elimination of the threat of auto-related tariffs to provide much-needed certainty to the American auto industry.” – James Lentz, CEO, Toyota Motor North America
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Toyota Motor North America Reports U.S. Sales for November 2018

Toyota Motor North America Reports U.S. Sales for November 2018

December 03, 2018
PLANO, Texas (December 3, 2018) – Toyota Motor North America (TMNA) today reported November 2018 sales of 190,423 units. With the same number of selling days in November 2018 compared to November 2017, sales were down 0.6 percent on a volume basis and a daily selling rate (DSR) basis. ... more

November 2018 Sales Chart

November 2018 Sales Chart

December 03, 2018

Toyota Texas Announces New President

Toyota Texas Announces New President

November 30, 2018
SAN ANTONIO, Texas (November 30, 2018) –Toyota Motor Manufacturing, Texas, Inc. (TMMTX) is pleased to announce that Senior Vice President Kevin Voelkel has been promoted to president, TMMTX effective January 1, 2019. Voelkel joined TMMTX in 2005, and played an integral role in establishing the San Antonio manufacturing facility inclusive of Toyota’s first on-site supplier campus.
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Toyota Announces Updates to its North American Executive Team

Toyota Announces Updates to its North American Executive Team

November 30, 2018
PLANO, Texas (Nov. 30, 2018) – In an effort to speed decision making and further develop a performance-driven workforce, Toyota Motor North America announces changes to its executive team effective January 2019.... more

2018 -2019 Lexus Pricing Sheet

2018 -2019 Lexus Pricing Sheet

November 30, 2018

Toyotathon Returns Home For The Holidays With Heartwarming New Ad

Toyotathon Returns Home For The Holidays With Heartwarming New Ad

November 29, 2018
PLANO, Texas (Nov. 29, 2018) – Toyotathon is back for its 39th year with a holiday spot that showcases a heartwarming homecoming. The 90-second “Home for the Holidays” spot premiered Wednesday night, November 28th, on NBC’s primetime Christmas in Rockefeller Center, with a throw from NBC’s TODAY Host Al Roker.... more

First-Ever Corolla Hybrid and Prius AWD-e Take Center Stage  at Los Angeles Auto Show

First-Ever Corolla Hybrid and Prius AWD-e Take Center Stage at Los Angeles Auto Show

November 28, 2018
LOS ANGELES (Nov. 28, 2018) – Toyota is pulling out all the stops for the 2018 Los Angeles Auto Show, Nov. 30-Dec. 9 at the Los Angeles Convention Center. Featuring the debut of the Corolla Hybrid, Prius AWD-e, TRD sedans and Nightshade Special Edition vehicles, Toyota’s A-List lineup is sure to captivate in La La Land.... more

Electrifying Design Meets Electrified Power in First-Ever Corolla Hybrid

Electrifying Design Meets Electrified Power in First-Ever Corolla Hybrid

November 28, 2018
LOS ANGELES (Nov. 28, 2018) – With its bumper-to-bumper, wheels-to-roof transformation, the 2020 Toyota Corolla was already big news in sedans for 2019. And now comes the ultimate “But wait, there’s more!” bonus: a new hybrid model that achieves at least 50 mpg combined fuel economy (projected). That makes the 2020 Corolla Hybrid the most fuel-efficient model to ever wear the model name that debuted more than a half-century ago.... more

2019 Prius is Most Capable Yet Thanks to Available New AWD-e System

2019 Prius is Most Capable Yet Thanks to Available New AWD-e System

November 28, 2018
When it comes to the 2019 Prius, “Let’s Go Places” can be expanded to “let’s go more places, in more conditions” thanks to the available new AWD-e system. Designed to provide more confidence and control when weather and road conditions are less than ideal, the electric all-wheel drive system further expands where Prius can take drivers.... more

“Toyota Safety Sense” Preventive Safety Package-equipped Vehicles Top 10 Million Units Globally

“Toyota Safety Sense” Preventive Safety Package-equipped Vehicles Top 10 Million Units Globally

November 26, 2018
TOYOTA CITY, Japan, November 26, 2018—Toyota Motor Corporation (Toyota) today announces the total global number of vehicles equipped with Toyota Safety Sense (TSS)1, the Toyota-developed preventive safety package, has reached the 10 million unit mark, approximately three and a half years after its March 2015 introduction. It is anticipated that within this year, three million vehicles in Japan and five million vehicles in North America will have the package.... more

2019 Toyota RAV4 Hybrid Product Information

2019 Toyota RAV4 Hybrid Product Information

November 20, 2018

RAV4 Technology: Smartest SUV On the Block

RAV4 Technology: Smartest SUV On the Block

November 20, 2018
From new multimedia technology to smarter all-wheel drive and a more efficient hybrid powertrain, the fifth-generation Toyota RAV4 is brimming with high-tech that works seamlessly and conveniently to deliver a rewarding driving and ownership experience.... more

RAV4 Design: Adding Excitement to the Segment

RAV4 Design: Adding Excitement to the Segment

November 20, 2018
The 2019 Toyota RAV4 looks nothing like its predecessors, and that is purely by design. The all-new, fifth-generation model brings back a more dedicated SUV appearance, a reflection of both its enhanced capability and of customer desires. People buy SUVs for emotional reasons, not just practical reasons.
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All-New 2019 Toyota RAV4 Breaks the Mold for the Segment It Created

All-New 2019 Toyota RAV4 Breaks the Mold for the Segment It Created

November 20, 2018
PLANO, Texas (Nov. 20, 2018) The original Toyota RAV4 arrived in the United States 22 years ago, casting the mold for a whole new industry segment, which evolved into the compact crossover SUV.... more

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