News Releases

Daytona 500 Victory Tops Toyota Racing Weekend

Daytona 500 Victory Tops Toyota Racing Weekend

February 18, 2019
DAYTONA, Fla. (February 18, 2019) No other race in NASCAR is as coveted and revered as the season-opening Daytona 500. To win the Great American Race once solidifies your name in the history books, but to win it twice as Denny Hamlin did on Sunday, puts him in a class of only 12 drivers who have doubled down and conquered the Daytona 500 two times.... more

The History of Lexus

The History of Lexus


Lexus Top Brand, Toyota No. 2 in J.D. Power Vehicle Dependability Study

Lexus Top Brand, Toyota No. 2 in J.D. Power Vehicle Dependability Study

February 14, 2019
For the eighth year in a row, Lexus is the highest-ranking nameplate in the J.D. Power Vehicle Dependability Study, while Toyota slides into the No. 2 spot to tie with Porsche.... more

Wyclef Jean Joins VH1 Save The Music Foundation and Toyota to Present Music Technology Grant to South Philadelphia High School

February 14, 2019
PHILADELPHIA (February 14, 2019) ­ – Toyota and VH1 Save The Music Foundation, joined by musician, producer, composer and former founder of The Fugees, Wyclef Jean, presented South Philadelphia High School with a $50,000 Music Technology Grant focused on electronic music creation.... more

Season Kickoff Nets New Hardware

Season Kickoff Nets New Hardware

February 12, 2019
After months of off-season anticipation, the 2019 racing season was kicked into high gear with three trophies collected by Toyota drivers from Florida to California.... more

Lexus Partners with Streetwear Designer John Elliott to Create Bespoke Tires on First-Ever UX

Lexus Partners with Streetwear Designer John Elliott to Create Bespoke Tires on First-Ever UX

February 11, 2019
NEW YORK (February 11, 2019) — To celebrate the launch of the first-ever 2019 UX, a luxury compact crossover engineered for the city, Lexus partnered with designer John Elliott to create the “Sole of the UX” — custom tires inspired by his John Elliott x Nike AF1 shoe. The tires reimagine the classic silhouette of Elliott’s sneaker, embodying the spirit of clean, purposeful, and modern design. Tires that, like the crossover itself, are inspired by and designed for the city.... more

Toyota Highlights Team USA Partnership in NASCAR

Toyota Highlights Team USA Partnership in NASCAR

February 08, 2019
PLANO, Texas (February 8, 2019) - Toyota Racing will celebrate more than just American motorsports at the upcoming NASCAR race weekend at Daytona International Speedway. The Gaunt Brothers Racing No. 96 Toyota Camry will field a paint scheme featuring Toyota’s partnership with Team USA as the team attempts to qualify for the 2019 Daytona 500.... more

2019 Chicago Auto Show - Toyota- Jack Hollis

2019 Chicago Auto Show - Toyota- Jack Hollis

February 08, 2019

Toyota RAV4 Drivers Earn Trail Cred’ Thanks to New TRD Off-Road Treatment

Toyota RAV4 Drivers Earn Trail Cred’ Thanks to New TRD Off-Road Treatment

February 07, 2019
CHICAGO, February 7, 2019 – The all-new, fifth-generation Toyota RAV4, which launched just two months ago, is already looking ahead with the unveiling of the 2020 RAV4 TRD Off-Road model at the Chicago Auto Show. Arriving in the fall, the newest addition to the RAV4 family will be outfitted with a full array of special Toyota Racing Development engineering and design features for greater trail-driving capability and standout style.... more

2020 Toyota Sequoia TRD Pro Opens Path to Family Adventures, Leads Charge for Updates on all TRD Pro Models

2020 Toyota Sequoia TRD Pro Opens Path to Family Adventures, Leads Charge for Updates on all TRD Pro Models

February 07, 2019
CHICAGO, February 7, 2019 – Outdoor adventure for seven is about to go farther off the beaten path than ever with the 2020 Toyota Sequoia TRD Pro, unveiled today at the Chicago Auto Show. With a chassis fortified by a TRD-tuned Fox shock absorber suspension, plus an array of proven off-road equipment specially designed or selected by Toyota Racing Development engineers, the full-size Sequoia TRD Pro offers room for the whole family and an affinity for thrills.... more

2020 Toyota Tacoma Positioned to Continue Segment Leadership with Host of New Upgrades

2020 Toyota Tacoma Positioned to Continue Segment Leadership with Host of New Upgrades

February 07, 2019
CHICAGO, February 7, 2019 – With competition in the midsize pickup segment heating up, the Toyota Tacoma says, “Bring it.” The Tacoma has been America’s best-selling midsize pickup for 14 years running, and the 2020 models introduced at the Chicago Auto Show are the best-equipped ever.... more

TMC Announces April-December 2018 Financial Results

TMC Announces April-December 2018 Financial Results

February 06, 2019
TOYOTA CITY, Japan, February 6, 2019—Toyota Motor Corporation (TMC) today announces its financial results for the nine-month period ended December 31, 2018.... more

New Full-Service Lease Program Offers Lexus Guests Added Simplicity, Convenience

New Full-Service Lease Program Offers Lexus Guests Added Simplicity, Convenience

February 05, 2019
PLANO, Texas (February 5, 2019) – In the age of increased online shopping, automatic bill payments and the growing prevalence of minimalist lifestyles, drivers are also looking for ways to simplify their overall automotive experience. What could be easier than a single monthly payment for their lease that includes insurance, scheduled maintenance and other services? ... more

Toyota to Unleash New TRD Pro Beast in Chicago

Toyota to Unleash New TRD Pro Beast in Chicago

February 05, 2019
PLANO, Texas (February 5, 2019) – A new TRD Pro off-road beast will be unleashed at this year’s Chicago Auto Show, leading the charge for a host of updates across the TRD Pro lineup. ... more

RAV4 “What If?” Campaign Features An Invitation To Do More

RAV4 “What If?” Campaign Features An Invitation To Do More

February 04, 2019
PLANO, Texas (February 4, 2019) – Putting a spotlight on the journey just as much as the destination, Toyota’s all-new RAV4 marketing campaign, “What If?”, invites consumers to do more thanks to the capability and the confidence that comes from driving the all-new 2019 Toyota RAV4. ... more

2020 Toyota Supra Gets Into the Big Game With Commercial Debut

2020 Toyota Supra Gets Into the Big Game With Commercial Debut

February 03, 2019
PLANO, Texas (February 3, 2019) – One of Toyota’s most anticipated new vehicles in over 20 years, the all-new 2020 Toyota GR Supra, made its exclusive commercial debut during Sunday’s Big Game in a :60-second TV spot titled “Wizard.” With Toyota as a sponsor of the Toyota Halftime Report, “Wizard” aired immediately following the halftime entertainment.... more

Toyota Motor North America Reports January 2019 Sales

Toyota Motor North America Reports January 2019 Sales

February 01, 2019
PLANO, Texas (February 1, 2019) – Toyota Motor North America (TMNA) today reported January 2019 sales of 156,021 vehicles, a decrease of 6.6 percent from January 2018 on a volume basis. With the same number of selling days year over year, sales were down 6.6 percent on a daily selling rate (DSR) basis. ... more

January 2019 Sales Chart

January 2019 Sales Chart

February 01, 2019

2020 Supra Makes First Public Appearance at 2019 Chicago Auto Show

2020 Supra Makes First Public Appearance at 2019 Chicago Auto Show

January 31, 2019
DETROIT, Jan. 31, 2019 – At the 2019 Chicago Auto Show, visitors will experience Toyota’s full vehicle lineup of cars, trucks and SUVs, including the 2020 GR Supra, which made its world debut in Detroit last month. The 2020 Tacoma, 2020 Land Cruiser Heritage Edition, 2019 RAV4, 2019 Prius AWD-e and Tundra PIE Pro will be amongst the vehicles in the 44,980 square-foot display, along with technology demonstrations and special guest appearances. The Chicago Auto Show takes place February 9-18 at McCormick Place.... more

Lexus Luxury Lineup Dazzles the Windy City at Chicago Auto Show

Lexus Luxury Lineup Dazzles the Windy City at Chicago Auto Show

January 31, 2019
CHICAGO (Jan. 31, 2019) – Lexus luxury rolls into McCormick Place Feb. 9-18 for the Chicago Auto Show. Debuting at the show include the 2019 Lexus NX F SPORT Black Line Special Edition and LC 500 Inspiration Series. Also featured in the 15,500 square-foot display include the 2020 Lexus RC F Track Edition and LC Convertible Concept, which were both unveiled in Detroit last month.... more

2019 Lexus NX Gets Distinct Styling, Touches with the Black Line Treatment

2019 Lexus NX Gets Distinct Styling, Touches with the Black Line Treatment

January 31, 2019
PLANO, Texas (January 31, 2019) – A driving experience is anything but ordinary in the NX 300 F SPORT. It grabs the senses with its detailed design, handling performance and sound. Now guests have another opportunity to distinguish themselves in the new 2019 Lexus NX F SPORT Black Line Special Edition with additional styling and accessories built on the same popular F SPORT base.... more

Toyota Production in North America Nearly  2 Million in 2018

Toyota Production in North America Nearly 2 Million in 2018

January 30, 2019
PLANO, Texas (Jan. 28, 2019) – In 2018, Toyota built 1,935,230 vehicles at its North American vehicle assembly plants. Since 1986, Toyota’s total vehicle production in North America has reached more than 38 million.... more

2019 Lexus LC 500 Inspiration Series Debuts in Chicago

2019 Lexus LC 500 Inspiration Series Debuts in Chicago

January 30, 2019
CHICAGO (January 30, 2019) – Lexus is bringing some heat to the 2019 Chicago Auto Show with the first public appearance of the 2019 LC 500 Inspiration Edition. The third vehicle in the Lexus Inspiration Series, this LC 500 is a limited-edition model that features a unique mix of colors and features that build on the coupe’s stunning design.... more

Toyota & Toni are Changing the Game

Toyota & Toni are Changing the Game

January 29, 2019
PLANO, Texas (January 29, 2019) – Toyota returns to the 2019 Super Bowl with a spotlight on two game-changers - the all-new 2019 RAV4 HV (RAV4 Hybrid) and powerhouse female football player Antoinette “Toni” Harris. ... more

2020 Toyota Tacoma Storms into the Windy City

2020 Toyota Tacoma Storms into the Windy City

January 29, 2019
PLANO, Texas (January 29, 2019) – Tacom-ing soon!

For more information on the 2020 Toyota Tacoma, be sure to tune in to the Toyota Press Conference at the Chicago Auto Show at 10:00 a.m. CST, Thursday, February 7, 2019.

Get your front row access here: https://livestream.com/Toyota/CAS2019... more

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