Middleburg, Va. (May 12, 2019) – In July 2018, in view of tens of thousands of spectators at England’s world-renowned Goodwood Festival of Speed, a low, long-hood sports car wearing full-body camouflage with mysterious “A90” markings blasted up the narrow, curvy hillclimb circuit. For Toyota enthusiasts, “A90” was the giveaway: the A40, A60, A70 and A80 that came before were Supras.
Read MoreWhen can it be said that a vehicle captures the essence or “DNA” of its manufacturer? When it sets new benchmarks for quality and value? When it becomes a leader in its segment, selling many millions around the globe?
Read MoreIt had to be a “Wow!” car. If Toyota was going to build another Supra, the designers had to go all-in. That was the clear call of action from the CEO, Akio Toyoda: generate more emotional designs and a feeling of heart-pumping excitement.
Read MoreNEW YORK (April 17, 2019) — The all-new 2020 Highlander makes its world debut at the 2019 New York International Auto Show (NYIAS), alongside Toyota’s full lineup of cars, trucks and SUVs. The 2020 Highlander, 2020 Yaris and 2020 GR Supra will be amongst the vehicles on display, along with technology demonstrations and interactive simulations that will create an immersive experience for fans. The NYIAS takes place April 19-28 at the Jacob Javits Convention Center.
Read MorePLANO, Texas (March 14, 2019) – The solutions to our world’s current challenges just might reside somewhere in the space where automotive technology and visual art intersect. Nine talented young artists certainly believe so – their visions of cars of the future earned them recognition this week as the U.S. Winners of the annual Toyota Dream Car Art Contest.
Read MoreDETROIT, Jan. 31, 2019 – At the 2019 Chicago Auto Show, visitors will experience Toyota’s full vehicle lineup of cars, trucks and SUVs, including the 2020 GR Supra, which made its world debut in Detroit last month. The 2020 Tacoma, 2020 Land Cruiser Heritage Edition, 2019 RAV4, 2019 Prius AWD-e and Tundra PIE Pro will be amongst the vehicles in the 44,980 square-foot display, along with technology demonstrations and special guest appearances. The Chicago Auto Show takes place February 9-18 at McCormick Place.
Read MoreDETROIT (Jan. 14, 2019) – In July 2018, in view of tens of thousands of spectators at England’s world-renowned Goodwood Festival of Speed, a low, long-hood sports car wearing full-body camouflage with mysterious “A90” markings blasted up the narrow, curvy hill-climb circuit. For Toyota enthusiasts, “A90” was the giveaway: the A40, A60, A70 and A80 that came before were Supras.
Read MoreLOS ALTOS, Calif. (Jan. 3, 2019) – Next week, the bright lights of Las Vegas will once again shine on the Toyota Research Institute (TRI) when it introduces the TRI-P4 automated driving test vehicle on January 7 at CES®. The P4 is based on the all-new fifth-generation Lexus LS flagship sedan and will be used in TRI’s two-track Guardian and Chauffeur automated driving system development.
Read MorePLANO, Texas (Nov. 14, 2018) – Toyota is once again bringing its racing pedigree to the road as it unveils the Camry TRD and Avalon TRD, two sedans with an appetite for curves and a distinct exhaust note bristling with attitude. With aero-enhanced styling by Calty, Toyota’s U.S. design studio, and chassis performance fortified by Toyota Racing Development (TRD), these revved-up Camry and Avalon models are the track-tuned sedans that enthusiasts have been asking for.
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