For 50 years, Toyota’s Calty Design Research studio has provided innovative vehicle designs for the Toyota and Lexus brands. According to Adam Rabinowitz, Calty’s exterior chief designer of the all-new 2024 Tacoma, the next-generation truck is another great product designed […]
Read MorePLANO, Texas (August 25, 2023) – On the heels of the highly anticipated reveal of the 2024 Tacoma, Toyota teamed up with DC’s newest Super Hero in his debut movie, “Blue Beetle,” which made its world premiere in theaters last week. The action-packed movie, filled with heart and humor, features multiple generations of Tacoma as Jaime Reyes is forever changed when an ancient piece of alien technology, the Scarab, transforms the college grad into the hero The Blue Beetle.
Read MorePLANO, Texas (August 24, 2023) – The Toyota Sienna is bringing the beats with a one-of-a-kind 2023 Sienna special build called “Sienna:Remix”1. Featuring a professional grade 60-speaker sound system, high-resolution video screen, and LED lighting, this Toyota Sienna is the ultimate party machine. It’s a surprising concept that turns the van swagger all the way up, showing off a wild reimagination of Sienna as a DJ booth on wheels.
Read MoreSALT LAKE CITY, Utah (August 1, 2023) – Legends never die. Toyota’s off-road icon and longest-running nameplate is making a triumphant comeback to North America for the 2024 model year, returning to its rugged origin. Since its introduction in the […]
Read MorePLANO, Texas (June 23, 2023) – Toyota Motor North America (TMNA) announced today the renewal of its commitment to Rebelle Rally, the premier women-only, off-road navigation rally. For 2023, Toyota will have a total of 12 people join for six […]
Read MoreColor speaks to us. It evokes emotions, stimulates senses and paints our world with shades of meaning. In the realm of automotive design, color is a language that whispers tales of adventure. A crucial thread in the fabric of vehicle […]
Read MorePLANO, TX (May 30, 2023) - The 2024 Toyota Grand Highlander is hitting dealerships this summer as the latest and greatest addition to the successful SUV lineup for Toyota. Available in three powertrains across three grades: the well-balanced 2.4L turbo gas engine, the efficient 2.5L hybrid and the ultimate performance-seeking, 362 horsepower Hybrid MAX, the Grand Highlander is perfectly packaged for the road trip ahead.
Read MoreThe 2024 Tacoma didn’t arrive via miracle. But it’s OK if you might think that. A global pandemic didn’t make development easy. Monumental expectations and the largest prototype build TMNA R&D has ever taken on presented challenges that needed impeccable […]
Read MoreFocused on the theme of a “Badass Adventure Machine,” Calty Design Research led the design efforts for the all-new 2024 Toyota Tacoma. “Our primary design goal for the all-new Tacoma was to be authentic to the way our customers use […]
Read MoreKONA, Hawaii (May 19, 2023) – The all-new 2024 Toyota Tacoma made its world premiere last night in Pauko, Hawaii, introducing the world to the fourth generation of the best-selling mid-size pickup of the last 18 years. Toyota group vice president and general manager Dave Christ introduced the new truck alongside Tacoma chief engineer Sheldon Brown and CALTY president Kevin Hunter.
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