The CALTY Design Research (Calty) team in Ann Arbor, Michigan recently opened its doors to invited guests for the first time for an open house event and peek behind the curtain on some inspiring and enlightening projects. The design studio, […]
Read MorePLANO, Texas (June 26, 2024) – Toyota Motor North America (Toyota) today announced it has renewed its commitment to Rebelle Rally, the leading women-only off-road navigation rally, as a sponsor and multi-team participant for the third consecutive year. This year, fourteen Toyota team members are organized into seven competing teams, including one team marking Toyota’s debut in the X-CROSS class. The remaining teams will showcase their skills in the 4x4 class. Competitors come from various divisions within Toyota, including Research and Development, CALTY Design and Vehicle Performance. Additionally, Toyota is once again the presenting sponsor of the event’s live webcast.
Read MorePLANO, Texas (April 23, 2024) – The Toyota Tacoma is shaking up the midsize truck segment again with the addition of the i-FORCE MAX hybrid powertrain. The i-FORCE MAX pairs a 2.4-liter engine with a 48-hp electric motor integrated exclusively into the 8-speed transmission for the most powerful pow ertrain ever offered on Tacoma. With a total system output of up to 326 horsepower and a whopping 465 lb.-ft. of torque, that’s a 75% increase in torque compared to the previous generation V-6 powered truck.
Read MorePLANO, Texas (April 18, 2024) – The Toyota Camry has dominated the best-selling sedan category for 22 years in the U.S. due to its striking good looks, quality, and dependability. The new 2025 Toyota Camry continues to build on that success by going exclusively hybrid and combining an athletic exterior style, a new interior design and impressive technology features.
Read MoreSAN DIEGO, Calif. (April 9, 2024) – The instant name recognition that 4Runner has built over the past four decades is undeniable. This legend has long established itself as a North American off-road icon, ready to tackle tough terrain in its way. The all-new 2025 Toyota 4Runner stays true to its original concept, as an extremely capable, dynamic, and durable off-roader and will continue to provide owners a window to bigger worlds. The new generation introduces a bold new look and adds new technology, premium materials, options, and safety. In fact, this all-new sixth generation 4Runner raises the bar in terms of go-anywhere capability and high-end refinement. The 2025 4Runner will be built in Toyota Motor Corporation’s Tahara plant in Japan and will arrive in the U.S. in the fall of 2024.
Read MoreFor 50 years, Toyota’s CALTY Design Research (Calty) studio has produced groundbreaking vehicle designs for the Toyota and Lexus brands. The team’s creativity and enduring ingenuity is responsible for bringing countless iconic and historic innovations to market. From trailblazing fuel-efficient […]
Read MoreFor 50 years, the people of CALTY Design Research (Calty) have come together to create some of the most innovative Toyota and Lexus vehicles, including the 2024 Toyota Tacoma. For the Tacoma project, designers, engineers, and specialists in other disciplines […]
Read MorePLANO, Texas (Feb. 20, 2024) – When it was originally introduced in the United States in 1958, the Land Cruiser kicked off a tradition of rugged durability that would ultimately cement it as one of the most respected off-road icons in the industry. Back after a brief pause, the all-new 2024 Land Cruiser has stayed true to its roots as an extremely capable off-roader, packed with premium features, and now at a more accessible price point. This all-star boasts a head-turning new look, impressive technology, the latest off-road features and the balanced blend of performance and efficiency. Look for it to hit dealer showrooms in Spring with a starting Manufacturer’s Suggested Retail Pricing (MSRP) of $55,950.*
Read MoreWhen it comes to best-selling sedans in America, the Camry is known for its rich legacy and reputation for reliability. With its favorable performance and style, the Camry can take customers from daily errand runs to fun weekend adventures — and […]
Read MoreToyota has a rich history of producing sports cars that have captured the hearts and imaginations of drivers and car enthusiasts around the world. Who are the people behind some of the most popular designs? The Calty Design Research team […]
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