News Releases

2011 SEMA Show: Toyota Ultimate Motocross Truck

2011 SEMA Show: Toyota Ultimate Motocross Truck

October 27, 2011
Toyota, DC Shoes and West Coast Customs have teamed up to create the Ultimate Motocross Truck, which will make its debut at the 2011 SEMA Show in Las Vegas. Built on a Toyota Tundra...... more

2012 Toyota Tundra Product Information

September 30, 2011

2012 Toyota Tundra Provides Outstanding Value and Dependability in the Full-Size Pickup Segment

September 30, 2011
The Toyota Tundra full-size pickup truck, recognized for its value and dependability, offers simplified option package selections for 2012, as well as detailed enhancements throughout the lineup.
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Toyota Announces 2012 Prices for Yaris, Sequoia, Tundra and Sienna

August 08, 2011
TORRANCE, Calif., August 8, 2011 - - Toyota Motor Sales (TMS), U.S.A., Inc. today announced manufacturer’s suggested retail prices (MSRP) for the all-new 2012 next-generation Yaris subcompact. Also announced were MSRPs for the 2012 Tundra full-size pickup truck, Sequoia large sport utility vehicle (SUV) and Sienna van. 
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Lexus Earns Four Segment Awards in J.D. Power and Associates 2011 Initial Quality Study

June 23, 2011
TORRANCE, Calif., June 23, 2011 – Toyota Motor Sales (TMS), U.S.A., Inc., received a combined four segment awards in the 2011 J.D. Power and Associates Initial Quality Study (IQS). Lexus earned the honor as the highest ranking nameplate in the industry, while the Toyota Division moved up 14 positions to place seventh.... more

Toyota Announces Finalists in 100 Cars for Good Program

April 25, 2011
TORRANCE, CALIF. (April 25, 2011) – Toyota today announced the 500 nonprofit organizations selected as finalists in the “100 Cars for Good” program...... more

Toyota Motor Sales Announces Price Increase for 2011 Toyota, Scion and Lexus Models

March 31, 2011
TORRANCE, Calif., March 31, 2011 - - Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail price (MSRP) increases today for most 2011 Toyota, Scion and Lexus models.... more

Toyota Motor Sales, U.S.A., Inc. Comments on J.D. Power and Associates 2011 Vehicle Dependability Study

March 17, 2011
J.D. Power and Associates today announced the results from their 2011 Vehicle Dependability Study (VDS), covering 2008 model year vehicles.... more

Toyota and Lexus Dominate '2011 Best Overall Value of the Year Awards' from IntelliChoice

February 05, 2011
Seven Toyota vehicles and four Lexus models today took the top spot in IntelliChoice’s “2011 Best Overall Value of the Year (BOVY) Awards” at the 2011 National Automobile Dealers Association (NADA) convention here. With 21 total awards handed out, Toyota and Lexus combined garnered over half of the trophies presented with 11 top honors.... more

Toyota Invites Chicagoans to Get Down, Dirty With Vehicles at 2011 Chicago Auto Show

February 03, 2011
CHICAGO, Ill., February 3, 2011 – While most automakers will be showcasing their trucks and sport utility vehicles in the carpeted confines of McCormick Place’s convention center, Toyota is providing visitors to the Chicago Auto Show a unique opportunity to experience the handling and capability of its award-winning vehicles in a more fitting, rugged environment.... more

2010 SEMA Show: Toyota Tundra Sportsman

2010 SEMA Show: Toyota Tundra Sportsman

November 01, 2010
Making its public debut at the 2010 SEMA Show is the “Tundra Sportsman” concept pickup truck. For this project, Toyota teamed with long-time business partner Bass Pro Shops and their RedHead Pro Hunting Team members to create this unique show truck, inspired by the outdoor tradition of hunting. The “Tundra Sportsman” serves two roles: It provides an opportunity to push the creative boundaries of truck utility, and through use of the hunting theme, it reminds consumers of how Tundra and Bass Pro Shops complete the outdoor sports experience. This vehicle also boasts numerous vehicle performance upgrades that complement the utility and visual enhancements to maximize vehicle capability.... more

2011 Toyota Tundra Product Information

September 09, 2010

2011 Toyota Tundra Gets More Powerful Base Engine

2011 Toyota Tundra Gets More Powerful Base Engine

September 09, 2010
Toyota has streamlined the Tundra full-size pickup truck line for 2011, focusing on the 28 most in-demand configurations. In addition, the Tundra’s base 4.0-liter V6 engine gains Dual Variable Valve Timing with intelligence (VVT-i) for 2011, increasing power and performance. The 310-hp 4.6-liter and 381-hp 5.7-liter V8’s continue across the Tundra line.... more

Toyota Announces Pricing on 2011 Yaris, RAV4, Land Cruiser, Sequoia, Tundra, Camry, Camry Hybrid, Avalon, Sienna, and 2011 Scion xD

July 16, 2010
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2011 Yaris subcompact, RAV4 compact SUV, Land Cruiser premium SUV, Sequoia full-size SUV, and Tundra full-size pickup truck. These 2011 models will begin arriving at dealerships in August, with the exception of RAV4 (September). The following 2011 models that are already on sale will receive price adjustments: Camry and Camry Hybrid mid-size sedans, Avalon premium mid-size sedan, and the Sienna minivan.... more

Toyota Motor Sales, U.S.A., Inc. Comments on J.D. Power and Associates 2010 Vehicle Dependability Study

March 18, 2010
J.D. Power and Associates today announced the results from their 2010 Vehicle Dependability Study (VDS), covering 2007 model year vehicles. The following comments on the VDS can be attributed to Jim Lentz, president of Toyota Motor Sales (TMS), U.S.A., Inc.... more

Toyota Announces March Sales Event

March 02, 2010
Toyota Motor Sales, U.S.A., Inc. today announced plans to launch the company’s most far-reaching sales program in its history.... more

Customer FAQs Regarding the Sticking Accelerator Pedal and Floor Mat Pedal Entrapment Recalls

February 03, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Talks to Customers About the Sticking Pedal Issue

February 01, 2010
Transcript of the video "Toyota Talks to Customers About the Sticking Pedal Issue".... more

Toyota Motor Europe Announces Recall Campaign in Europe for Potential Accelerator Pedal Issue

January 29, 2010
Toyota Motor Europe announced today the recall of 8 Toyota models in Europe, to solve a potential accelerator pedal issue.... more

Toyota Announces Prices for New Highlander Special Edition

November 30, 2009

Toyota Announces Safety Recall on 2000 through 2003 Tundra Frame Rear Cross-Member

November 24, 2009
Toyota Motor Sales, U.S.A., Inc. will launch a Safety Recall involving approximately 110,000 Tundra vehicles sold in the United States. Certain 2000 through 2003 model year Tundra vehicles operated in cold climate areas with high road salt use, may exhibit excessive corrosion on the frame rear cross-member.... more

Safety Day Program Hits the Road in New Toyota Tundra

November 13, 2009
Toyota Motor Sales, U.S.A., (TMS) has generously donated a 2010 Toyota Tundra to the Progressive Agriculture Safety Day® Program. The full-size, 4-door pickup will travel the Midwest, transporting Foundation staff and supplies to farm safety training events, farm shows and other farm safety education opportunities.... more

Toyota Tundra Hot Rod

Toyota Tundra Hot Rod

November 02, 2009
The growing popularity of retro/old school hot rods in the aftermarket world has inspired Toyota to take a Texas-built Tundra Regular Cab full-size pickup and prove that a present day economical work truck could realistically be made into an American hot rod. Toyota also wanted to show consumers that Tundra is a truck that not only works hard, but plays hard too. The result is the Tundra Hot Rod, which takes a fun look at what a Toyota Tundra pickup truck might have looked like if it had been part of the iconic 1950s and ‘60s hot rod era.... more

Tundra Midnight Rider Tailgater by Brooks & Dunn

Tundra Midnight Rider Tailgater by Brooks & Dunn

November 02, 2009
The Midnight Rider Tundra Tailgater by Brooks & Dunn is a tribute to the legendary country music duo’s career that has spanned over 20 years. The Tundra full-size pickup has been a sponsor of Brooks & Dunn for the past three-plus years and the Tundra Tailgater is Toyota’s way of celebrating the music duo’s upcoming 2010 farewell tour.... more

2010 Toyota Tundra Pickup Adds an Array of Enhancements

October 01, 2009
Value is enhanced on all 2010 Tundra models with the addition of standard and optional exterior, mechanical, safety and convenience features including an all-new 4.6-liter i-FORCE V8 engine. Two new packages for 2010 include the Tundra Platinum Package and Tundra Work Truck.... more

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