News Releases

Toyota Announces Voluntary Recall of Certain 2011 Sienna Vehicles to Replace Stop Lamp Switch Bracket

December 13, 2010
Check here for news updates and FAQs for the safety recall campaigns.... more

2010 SEMA Show: Toyota Tundra Sportsman

2010 SEMA Show: Toyota Tundra Sportsman

November 01, 2010
Making its public debut at the 2010 SEMA Show is the “Tundra Sportsman” concept pickup truck. For this project, Toyota teamed with long-time business partner Bass Pro Shops and their RedHead Pro Hunting Team members to create this unique show truck, inspired by the outdoor tradition of hunting. The “Tundra Sportsman” serves two roles: It provides an opportunity to push the creative boundaries of truck utility, and through use of the hunting theme, it reminds consumers of how Tundra and Bass Pro Shops complete the outdoor sports experience. This vehicle also boasts numerous vehicle performance upgrades that complement the utility and visual enhancements to maximize vehicle capability.... more

Toyota Announces Intent to Voluntarily Recall Certain Toyota Avalon and Highlander, and Lexus GS300, IS250, and IS350 Vehicles to Replace a Brake Master Cylinder Seal

October 20, 2010
Check here for news updates and FAQs for the safety recall campaigns.... more

2011 Toyota Tundra Product Information

September 09, 2010

2011 Toyota Tundra Gets More Powerful Base Engine

2011 Toyota Tundra Gets More Powerful Base Engine

September 09, 2010
Toyota has streamlined the Tundra full-size pickup truck line for 2011, focusing on the 28 most in-demand configurations. In addition, the Tundra’s base 4.0-liter V6 engine gains Dual Variable Valve Timing with intelligence (VVT-i) for 2011, increasing power and performance. The 310-hp 4.6-liter and 381-hp 5.7-liter V8’s continue across the Tundra line.... more

Toyota Announces Pricing on 2011 Yaris, RAV4, Land Cruiser, Sequoia, Tundra, Camry, Camry Hybrid, Avalon, Sienna, and 2011 Scion xD

July 16, 2010
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2011 Yaris subcompact, RAV4 compact SUV, Land Cruiser premium SUV, Sequoia full-size SUV, and Tundra full-size pickup truck. These 2011 models will begin arriving at dealerships in August, with the exception of RAV4 (September). The following 2011 models that are already on sale will receive price adjustments: Camry and Camry Hybrid mid-size sedans, Avalon premium mid-size sedan, and the Sienna minivan.... more

Toyota Motor Sales, U.S.A., Inc. Comments on J.D. Power and Associates 2010 Vehicle Dependability Study

March 18, 2010
J.D. Power and Associates today announced the results from their 2010 Vehicle Dependability Study (VDS), covering 2007 model year vehicles. The following comments on the VDS can be attributed to Jim Lentz, president of Toyota Motor Sales (TMS), U.S.A., Inc.... more

Toyota Announces March Sales Event

March 02, 2010
Toyota Motor Sales, U.S.A., Inc. today announced plans to launch the company’s most far-reaching sales program in its history.... more

Toyota Dealers Nationwide Have Begun Fixing Accelerator Pedals On Recalled Vehicles

February 05, 2010
Toyota Motor Sales U.S.A., Inc., (TMS) today announced that Toyota dealers nationwide have received the parts, information and training they need to fix accelerator pedals in recalled Toyota Division vehicles, and that repairs on involved vehicles have begun. The actual repair requires about 30 minutes of work.... more

Customer FAQs Regarding the Sticking Accelerator Pedal and Floor Mat Pedal Entrapment Recalls

February 03, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Talks to Customers About the Sticking Pedal Issue

February 01, 2010
Transcript of the video "Toyota Talks to Customers About the Sticking Pedal Issue".... more

Toyota Announces Comprehensive Plan to Fix Accelerator Pedals on Recalled Vehicles and Ensure Customer Safety

Toyota Announces Comprehensive Plan to Fix Accelerator Pedals on Recalled Vehicles and Ensure Customer Safety

February 01, 2010
Toyota Motor Sales (TMS) U.S.A., Inc., today announced it will begin fixing accelerator pedals in recalled Toyota Division vehicles this week. Toyota’s engineers have developed and rigorously tested a solution that involves reinforcing the pedal assembly in a manner that eliminates the excess friction that has caused the pedals to stick in rare instances. In addition, Toyota has developed an effective solution for vehicles in production.... more

Toyota Answers Customer Questions About The Solution For Sticking Accelerator Pedals

February 01, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Answers Questions About the Sticking Accelerator Pedal Recall

January 29, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Motor Europe Announces Recall Campaign in Europe for Potential Accelerator Pedal Issue

January 29, 2010
Toyota Motor Europe announced today the recall of 8 Toyota models in Europe, to solve a potential accelerator pedal issue.... more

Toyota Temporarily Suspends Sales of Selected Vehicles

January 26, 2010
TORRANCE, Calif., January 26, 2010 - - Toyota Motor Sales (TMS), U.S.A., Inc., today announced that it is instructing Toyota dealers to temporarily suspend sales of eight models involved in the recall for sticking accelerator pedal, announced on January 21, 2010.

“Helping ensure the safety of our customers and restoring confidence in Toyota are very important to our company,” said Group Vice President and Toyota Division General Manager Bob Carter. “This action is necessary until a remedy is finalized. We’re making every effort to address this situation for our customers as quickly as possible.”... more

Frequently Asked Questions For Sticking Accelerator Pedal Recall and Suspension of Sales

January 22, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Files Voluntary Safety Recall on Select Toyota Division Vehicles for Sticking Accelerator Pedal

January 21, 2010
Toyota Motor Sales (TMS), U.S.A., Inc, today announced it would recall approximately 2.3 million vehicles to correct sticking accelerator pedals on specific Toyota Division models. This action is separate from the on-going recall of approximately 4.2 million Toyota and Lexus vehicles to reduce the risk of pedal entrapment by incorrect or out of place accessory floor mats. Approximately 1.7 million Toyota Division vehicles are subject to both separate recall actions.... more

Toyota Announces Prices for New Highlander Special Edition

November 30, 2009

Toyota Announces Details of Remedy to Address Potential Accelerator Pedal Entrapment

November 25, 2009
Toyota Motor Sales, U.S.A., Inc. (TMS) announced today details of the vehicle-based remedy to address the root cause of the potential risk for floor mat entrapment of accelerator pedals in certain Toyota and Lexus models. Toyota issued a consumer safety advisory on September 29 on this issue and has, as an interim measure, commenced the mailing of safety notices to certain Toyota and Lexus owners on October 30.... more

Toyota Announces Safety Recall on 2000 through 2003 Tundra Frame Rear Cross-Member

November 24, 2009
Toyota Motor Sales, U.S.A., Inc. will launch a Safety Recall involving approximately 110,000 Tundra vehicles sold in the United States. Certain 2000 through 2003 model year Tundra vehicles operated in cold climate areas with high road salt use, may exhibit excessive corrosion on the frame rear cross-member.... more

Safety Day Program Hits the Road in New Toyota Tundra

November 13, 2009
Toyota Motor Sales, U.S.A., (TMS) has generously donated a 2010 Toyota Tundra to the Progressive Agriculture Safety Day® Program. The full-size, 4-door pickup will travel the Midwest, transporting Foundation staff and supplies to farm safety training events, farm shows and other farm safety education opportunities.... more

Toyota Begins Interim Notification to Owners Regarding Future Voluntary Safety Recall Related to Floor Mats

November 02, 2009
Toyota Motor Sales (TMS), U.S.A., Inc., today announced that it has begun mailing letters to owners of certain Toyota and Lexus models regarding the potential for an unsecured or incompatible driver’s floor mat to interfere with the accelerator pedal and cause it to get stuck in the wide-open position.... more

Toyota Tundra Hot Rod

Toyota Tundra Hot Rod

November 02, 2009
The growing popularity of retro/old school hot rods in the aftermarket world has inspired Toyota to take a Texas-built Tundra Regular Cab full-size pickup and prove that a present day economical work truck could realistically be made into an American hot rod. Toyota also wanted to show consumers that Tundra is a truck that not only works hard, but plays hard too. The result is the Tundra Hot Rod, which takes a fun look at what a Toyota Tundra pickup truck might have looked like if it had been part of the iconic 1950s and ‘60s hot rod era.... more

Tundra Midnight Rider Tailgater by Brooks & Dunn

Tundra Midnight Rider Tailgater by Brooks & Dunn

November 02, 2009
The Midnight Rider Tundra Tailgater by Brooks & Dunn is a tribute to the legendary country music duo’s career that has spanned over 20 years. The Tundra full-size pickup has been a sponsor of Brooks & Dunn for the past three-plus years and the Tundra Tailgater is Toyota’s way of celebrating the music duo’s upcoming 2010 farewell tour.... more

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