News Releases

Toyota and Lexus Dominate '2011 Best Overall Value of the Year Awards' from IntelliChoice

February 05, 2011
Seven Toyota vehicles and four Lexus models today took the top spot in IntelliChoice’s “2011 Best Overall Value of the Year (BOVY) Awards” at the 2011 National Automobile Dealers Association (NADA) convention here. With 21 total awards handed out, Toyota and Lexus combined garnered over half of the trophies presented with 11 top honors.... more

Toyota Invites Chicagoans to Get Down, Dirty With Vehicles at 2011 Chicago Auto Show

February 03, 2011
CHICAGO, Ill., February 3, 2011 – While most automakers will be showcasing their trucks and sport utility vehicles in the carpeted confines of McCormick Place’s convention center, Toyota is providing visitors to the Chicago Auto Show a unique opportunity to experience the handling and capability of its award-winning vehicles in a more fitting, rugged environment.... more

2010 SEMA Show: Toyota Tundra Sportsman

2010 SEMA Show: Toyota Tundra Sportsman

November 01, 2010
Making its public debut at the 2010 SEMA Show is the “Tundra Sportsman” concept pickup truck. For this project, Toyota teamed with long-time business partner Bass Pro Shops and their RedHead Pro Hunting Team members to create this unique show truck, inspired by the outdoor tradition of hunting. The “Tundra Sportsman” serves two roles: It provides an opportunity to push the creative boundaries of truck utility, and through use of the hunting theme, it reminds consumers of how Tundra and Bass Pro Shops complete the outdoor sports experience. This vehicle also boasts numerous vehicle performance upgrades that complement the utility and visual enhancements to maximize vehicle capability.... more

2011 Toyota Tundra Product Information

September 09, 2010

2011 Toyota Tundra Gets More Powerful Base Engine

2011 Toyota Tundra Gets More Powerful Base Engine

September 09, 2010
Toyota has streamlined the Tundra full-size pickup truck line for 2011, focusing on the 28 most in-demand configurations. In addition, the Tundra’s base 4.0-liter V6 engine gains Dual Variable Valve Timing with intelligence (VVT-i) for 2011, increasing power and performance. The 310-hp 4.6-liter and 381-hp 5.7-liter V8’s continue across the Tundra line.... more

Toyota Announces Pricing on 2011 Yaris, RAV4, Land Cruiser, Sequoia, Tundra, Camry, Camry Hybrid, Avalon, Sienna, and 2011 Scion xD

July 16, 2010
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2011 Yaris subcompact, RAV4 compact SUV, Land Cruiser premium SUV, Sequoia full-size SUV, and Tundra full-size pickup truck. These 2011 models will begin arriving at dealerships in August, with the exception of RAV4 (September). The following 2011 models that are already on sale will receive price adjustments: Camry and Camry Hybrid mid-size sedans, Avalon premium mid-size sedan, and the Sienna minivan.... more

Toyota Motor Sales, U.S.A., Inc. Comments on J.D. Power and Associates 2010 Vehicle Dependability Study

March 18, 2010
J.D. Power and Associates today announced the results from their 2010 Vehicle Dependability Study (VDS), covering 2007 model year vehicles. The following comments on the VDS can be attributed to Jim Lentz, president of Toyota Motor Sales (TMS), U.S.A., Inc.... more

Toyota Announces March Sales Event

March 02, 2010
Toyota Motor Sales, U.S.A., Inc. today announced plans to launch the company’s most far-reaching sales program in its history.... more

Customer FAQs Regarding the Sticking Accelerator Pedal and Floor Mat Pedal Entrapment Recalls

February 03, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Talks to Customers About the Sticking Pedal Issue

February 01, 2010
Transcript of the video "Toyota Talks to Customers About the Sticking Pedal Issue".... more

Toyota Motor Europe Announces Recall Campaign in Europe for Potential Accelerator Pedal Issue

January 29, 2010
Toyota Motor Europe announced today the recall of 8 Toyota models in Europe, to solve a potential accelerator pedal issue.... more

Toyota Announces Prices for New Highlander Special Edition

November 30, 2009

Toyota Announces Safety Recall on 2000 through 2003 Tundra Frame Rear Cross-Member

November 24, 2009
Toyota Motor Sales, U.S.A., Inc. will launch a Safety Recall involving approximately 110,000 Tundra vehicles sold in the United States. Certain 2000 through 2003 model year Tundra vehicles operated in cold climate areas with high road salt use, may exhibit excessive corrosion on the frame rear cross-member.... more

Safety Day Program Hits the Road in New Toyota Tundra

November 13, 2009
Toyota Motor Sales, U.S.A., (TMS) has generously donated a 2010 Toyota Tundra to the Progressive Agriculture Safety Day® Program. The full-size, 4-door pickup will travel the Midwest, transporting Foundation staff and supplies to farm safety training events, farm shows and other farm safety education opportunities.... more

Toyota Tundra Hot Rod

Toyota Tundra Hot Rod

November 02, 2009
The growing popularity of retro/old school hot rods in the aftermarket world has inspired Toyota to take a Texas-built Tundra Regular Cab full-size pickup and prove that a present day economical work truck could realistically be made into an American hot rod. Toyota also wanted to show consumers that Tundra is a truck that not only works hard, but plays hard too. The result is the Tundra Hot Rod, which takes a fun look at what a Toyota Tundra pickup truck might have looked like if it had been part of the iconic 1950s and ‘60s hot rod era.... more

Tundra Midnight Rider Tailgater by Brooks & Dunn

Tundra Midnight Rider Tailgater by Brooks & Dunn

November 02, 2009
The Midnight Rider Tundra Tailgater by Brooks & Dunn is a tribute to the legendary country music duo’s career that has spanned over 20 years. The Tundra full-size pickup has been a sponsor of Brooks & Dunn for the past three-plus years and the Tundra Tailgater is Toyota’s way of celebrating the music duo’s upcoming 2010 farewell tour.... more

2010 Toyota Tundra Pickup Adds an Array of Enhancements

October 01, 2009
Value is enhanced on all 2010 Tundra models with the addition of standard and optional exterior, mechanical, safety and convenience features including an all-new 4.6-liter i-FORCE V8 engine. Two new packages for 2010 include the Tundra Platinum Package and Tundra Work Truck.... more

Toyota/Lexus Consumer Safety Advisory: Potential Floor Mat Interference with Accelerator Pedal

Toyota/Lexus Consumer Safety Advisory: Potential Floor Mat Interference with Accelerator Pedal

September 29, 2009
Toyota Motor Sales, USA, Inc. takes public safety very seriously. It believes its vehicles to be among the safest on the road today. Recent events have prompted Toyota to take a closer look at the potential for an accelerator pedal to get stuck in the full open position due to an unsecured or incompatible driver's floor mat. A stuck open accelerator pedal may result in very high vehicle speeds and make it difficult to stop the vehicle, which could cause a crash, serious injury or death.... more

2010 Toyota Tundra Product Information

September 28, 2009

2010 Toyota Technology

September 28, 2009

Toyota Announces Prices for 2010 Tundra Pickup and Sequoia Sport Utility Vehicle

Toyota Announces Prices for 2010 Tundra Pickup and Sequoia Sport Utility Vehicle

April 22, 2009
Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer's suggested retail prices (MSRP) for the 2010 Tundra full-size pickup truck and Sequoia full-size sport utility vehicle (SUV).... more

Toyota to Reveal 2010 Tundra Pickup And New 4.6-liter V8 Engine at 2009 Chicago Auto Show

Toyota to Reveal 2010 Tundra Pickup And New 4.6-liter V8 Engine at 2009 Chicago Auto Show

February 11, 2009
Toyota Motor Sales (TMS), U.S.A., Inc., today debuted the 2010 Tundra full-size pickup truck and an all-new 4.6-liter V8 engine at the 2009 Chicago Auto Show.... more

Toyota to Display 2010 Tundra Pickup with New Work Truck Package at 2009 San Diego Auto Show

Toyota to Display 2010 Tundra Pickup with New Work Truck Package at 2009 San Diego Auto Show

December 29, 2008
Toyota Motor Sales (TMS) U.S.A, Inc., today announced that a new work truck version of the 2010 Tundra full-size pickup truck will make its U.S. debut at the 2009 San Diego Auto Show.... more

Toyota Announces Prices for 2009 Tundra Full-Size Pickup

November 26, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today for the 2009 Tundra full-size pickup truck, reflecting a modest overall average increase of $109, or 0.4 percent on all Tundra models.... more

Toyota Tundra Diesel Dually Project Truck

November 04, 2008
Making a bold and adventurous statement about the contrasts between rugged “Road Warrior” performance and opulent luxury, a Toyota Tundra CrewMax diesel dually project truck, which made its debut at the 2007 SEMA Show, is back again for SEMA 2008 in Toyota Vehicle Coral.... more

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