News Releases

Toyota Announces Prices for 2011 Tacoma Pickup Truck

June 18, 2010
Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2011 Tacoma, the best-selling compact pickup truck in North America.... more

Toyota Captures Top Spot in Four Categories in’s Lowest 'True Cost To Own' Awards for 2010

June 07, 2010
Four Toyota vehicles today took the top spot in’s lowest True Cost to Own® vehicle awards for 2010. The Toyota Yaris sub-compact took home two awards, for Coupes under $25,000 and for Sedans under $15,000. The Tacoma won in the Compact Truck category and the Sienna in the Minivan/Van segment.... more

Toyota Extends Brake Override System to Provide an Additional Measure of Customer Confidence

February 22, 2010
Toyota Motor Sales (TMS), U.S.A., Inc, today announced that it will install a brake override feature on an expanded range of customers’ vehicles to provide an additional measure of confidence. This braking system enhancement will automatically reduce engine power when the brake pedal and the accelerator pedal are applied simultaneously under certain driving conditions.... more

Toyota and Lexus Dominate 2010 Best Overall Values of the Year Awards

February 10, 2010
Toyota and Lexus once again captured more trophies than any other automaker in the 23rd annual “Best Overall Values of the Year” (BOVY) awards, announced today at the 2010 Chicago Auto Show. is a leading source for automotive ownership cost and value analysis of cars, trucks, crossovers and sport utility vehicles (SUV’s). The annual BOVY awards identify best-in-class vehicles that deliver outstanding value and lower than expected costs over time.... more

Customer FAQs Regarding the Sticking Accelerator Pedal and Floor Mat Pedal Entrapment Recalls

February 03, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Tacoma TX Package Concept

Toyota Tacoma TX Package Concept

November 02, 2009
The Tacoma TX Package Concept was developed for the 2009 SEMA Show to gauge public reaction to its unique design themes and multiple performance modifications. The Tacoma TX is equipped with an impressive list of Toyota Racing Development (TRD) performance accessories and two unique graphics along each side of the truck. SEMA attendee reaction to the Tacoma TX will help enable Toyota to make necessary refinements and finalize a package available for Tacoma buyers in future model years.... more

Toyota Tacoma All-Terrain Gamer

Toyota Tacoma All-Terrain Gamer

November 02, 2009
The Toyota Tacoma All-Terrain Gamer (ATG) combines outdoor sports activities and video games to create the ultimate active lifestyle vehicle for young Tacoma pickup truck owners. The special vehicle was designed to take Tacoma owners to their favorite remote locations where they can pursue their passion for outdoor sports activities and also provide a haven at the end of the day to play their favorite interactive video games.... more

Toyota Tacoma Remains Sales Leader in its Pickup Segment

October 01, 2009
Through 45 years of compact pickup truck heritage, Toyota has continued its sales dominance in this competitive segment with the Tacoma. Starting with the Stout in 1964, followed by the Hilux in 1969, Toyota Compact Pickup in 1976, and for the last 15 years the Tacoma, Toyota’s compact pickups have been a leader in the evolution of the compact pickup segment.... more

Toyota/Lexus Consumer Safety Advisory: Potential Floor Mat Interference with Accelerator Pedal

Toyota/Lexus Consumer Safety Advisory: Potential Floor Mat Interference with Accelerator Pedal

September 29, 2009
Toyota Motor Sales, USA, Inc. takes public safety very seriously. It believes its vehicles to be among the safest on the road today. Recent events have prompted Toyota to take a closer look at the potential for an accelerator pedal to get stuck in the full open position due to an unsecured or incompatible driver's floor mat. A stuck open accelerator pedal may result in very high vehicle speeds and make it difficult to stop the vehicle, which could cause a crash, serious injury or death.... more

2010 Toyota Tacoma Product Information

September 28, 2009

2010 Toyota Technology

September 28, 2009

2010 Pricing Table - 4Runner, Venza, Prius, Land Cruiser, Tacoma

September 25, 2009
2010 Pricing Table - 4Runner, Venza, Prius, Land Cruiser, Tacoma... more

Toyota Announces Prices on Five 2010 Models Including All-New 4Runner

September 25, 2009
Toyota Motor Sales (TMS), USA, Inc., announced new manufacturer’s suggested retail prices (MSRP) today for the all-new 2010 4Runner sport utility vehicle (SUV), 2010 Land Cruiser full-size SUV and Venza sedan. MSRP adjustments were also announced for the 2010 Prius hybrid and Tacoma pickup truck.... more

Toyota Announces Pricing on 2010 Avalon, Yaris, Highlander, FJ Cruiser, RAV4 and Tacoma

July 30, 2009
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2010 Avalon full-size sedan, Yaris subcompact, FJ Cruiser off-road sport utility vehicle (SUV), Highlander mid-size SUV, RAV4 compact SUV, and the Tacoma pickup truck. The 2010 models will begin arriving at dealerships in August, with the exception of Highlander (September).... more

College Graduates Offered a Break on New Toyota and Scion Vehicles

May 06, 2009
Toyota Financial Services (TFS), in partnership with Toyota Motor Sales, announced qualified College Graduates can receive a $1,000 rebate toward the purchase or lease of select new Toyota vehicles, including the Corolla, Matrix, RAV4, Camry (excludes Camry hybrid), Tacoma and Yaris and any new Scion model.... more

Toyota Announces Zero-Percent Offer

October 03, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., today announced a zero-percent interest rate offer on 11 Toyota models for qualified buyers.... more

2009 Tacoma Product Information

September 11, 2008

Toyota Tacoma Adds Significant Enhancements For 2009

September 10, 2008
The Toyota Tacoma, the best-selling pickup truck in its segment, offers the STAR Safety System™ of dynamic control technologies as standard equipment in all models and grades for 2009.... more

Toyota Announces Prices for 2009 Tacoma Pickup

Toyota Announces Prices for 2009 Tacoma Pickup

June 13, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today for 2009 Tacoma pickup trucks, which range from $15,170 to $27,075.... more

Toyota Announces Mid-Year Pricing on Certain Toyota and Lexus Vehicles

May 02, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., announced new manufacturer's suggested retail prices (MSRP) today for certain Toyota and Lexus vehicles, effective mid- to late May 2008.... more

Toyota Announces Customer Support Program For 1995-2000 Tacoma Pickups

March 07, 2008
Toyota Motor Sales (TMS) U.S.A., Inc. will launch a Customer Support Program to extend warranty coverage on certain 1995 through 2000 model year Tacoma truck frames.... more

TRD Supercharger Available for FJ Cruiser, Tacoma

October 30, 2007
Toyota Racing Development (TRD) today announced that a TRD supercharger for the Toyota FJ Cruiser sport utility vehicle (SUV) and Tacoma pickup truck equipped with 4.0-liter V6 engines is now available through Toyota dealerships.... more

2008 Tacoma Product Information

October 01, 2007

Toyota Tacoma Is Best-Selling, Highest-Quality Pickup In Its Segment

October 01, 2007
The midsize Toyota Tacoma is the best-selling pickup truck in its segment, and is equipped with some of the most sophisticated dynamic control technology in its class.... more

Toyota Announces 2008 Model Year Prices For Eight Vehicles

July 30, 2007
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today for the 2008 Avalon full-size sedan, Prius gas-electric hybrid, Yaris subcompact, RAV4 compact sport utility vehicle (SUV), FJ Cruiser off-road SUV, 4Runner mid-size SUV, Tacoma pickup and Sienna. All eight models begin arriving in dealerships in late July and throughout the month of August.... more

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