News Releases

2012 Toyota Tacoma Debuts Restyled Exterior, Interior and New Entune Multimedia; Still the #1 Selling Compact Pickup

2012 Toyota Tacoma Debuts Restyled Exterior, Interior and New Entune Multimedia; Still the #1 Selling Compact Pickup

September 02, 2011
The Toyota Tacoma, still the best-selling compact pickup truck in the U.S. market by a wide margin, offers a restyled exterior look and a redesigned, upgraded interior in all models for 2012. New changes add comfort, usability and audio/infotainment performance.... more

Lexus Earns Four Segment Awards in J.D. Power and Associates 2011 Initial Quality Study

June 23, 2011
TORRANCE, Calif., June 23, 2011 – Toyota Motor Sales (TMS), U.S.A., Inc., received a combined four segment awards in the 2011 J.D. Power and Associates Initial Quality Study (IQS). Lexus earned the honor as the highest ranking nameplate in the industry, while the Toyota Division moved up 14 positions to place seventh.... more

Toyota Announces Finalists in 100 Cars for Good Program

April 25, 2011
TORRANCE, CALIF. (April 25, 2011) – Toyota today announced the 500 nonprofit organizations selected as finalists in the “100 Cars for Good” program...... more

Toyota Motor Sales, U.S.A., Inc. Comments on J.D. Power and Associates 2011 Vehicle Dependability Study

March 17, 2011
J.D. Power and Associates today announced the results from their 2011 Vehicle Dependability Study (VDS), covering 2008 model year vehicles.... more

Toyota Takes 10 Vincentric 'Best Value in America' Awards Including Best Overall Passenger Car

March 01, 2011
Toyota led all manufacturers with 10 winners in the 7th annual Vincentric’s Best Value in America awards for the 2011 model year.  Toyota’s award total was twice as many as the runner-up brand and represented nearly one-quarter of all awards selected.
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New Toyota Advertising Campaign Reminds Consumers Why It's the Best-Selling Brand in America

February 18, 2011
Toyota will launch a new advertising campaign on Monday highlighting the brand’s leadership position as the best-selling retail brand in America. The “#1 For A Reason” campaign will remind people why Toyota continues to be the top brand consumers turn to when buying a new vehicle.... more

Toyota and Lexus Dominate '2011 Best Overall Value of the Year Awards' from IntelliChoice

February 05, 2011
Seven Toyota vehicles and four Lexus models today took the top spot in IntelliChoice’s “2011 Best Overall Value of the Year (BOVY) Awards” at the 2011 National Automobile Dealers Association (NADA) convention here. With 21 total awards handed out, Toyota and Lexus combined garnered over half of the trophies presented with 11 top honors.... more

Toyota Invites Chicagoans to Get Down, Dirty With Vehicles at 2011 Chicago Auto Show

February 03, 2011
CHICAGO, Ill., February 3, 2011 – While most automakers will be showcasing their trucks and sport utility vehicles in the carpeted confines of McCormick Place’s convention center, Toyota is providing visitors to the Chicago Auto Show a unique opportunity to experience the handling and capability of its award-winning vehicles in a more fitting, rugged environment.... more

2010 SEMA Show: Toyota Tacoma X-Runner RTR (Ready to Race)

2010 SEMA Show: Toyota Tacoma X-Runner RTR (Ready to Race)

October 18, 2010
The Tacoma X-Runner RTR (Ready to Race) project pickup truck, which will make its public debut at the 2010 SEMA Show, is an exercise in demonstrating Toyota’s engineering prowess by creating an in-house, high performance vehicle through the utilization of Toyota parts. As a result, the Tacoma RTR is a “parts bin” build with all but a few components currently available on Toyota products (traction bars and drive-line shaft are the only two non-Toyota parts).... more

2011 Toyota Tacoma Product Information

September 02, 2010

2011 Toyota Tacoma Adds New T|X Packages and Other Upgrades

2011 Toyota Tacoma Adds New T|X Packages and Other Upgrades

September 02, 2010
The Toyota Tacoma, the best-selling compact pickup truck in North America since 2005, offers two new packages for 2011 based on a concept truck first shown at the 2009 Specialty Equipment Marketing Association (SEMA) Show. The T|X and T|X Pro packages, available in conjunction with the Off-Road Package, add Toyota Racing Development (TRD) accessories in a unique combination at a special value price.... more

Toyota Launches Tacoma Production in San Antonio

Toyota Launches Tacoma Production in San Antonio

August 06, 2010
Production of the Tacoma pickup truck began last month but was marked today with a ceremony at Toyota Motor Manufacturing, Texas, Inc. (TMMTX). The $100 million investment boosts total investment to $1.4 billion.... more

Toyota Leads All Manufacturers with Three Models Ranked in Top 10 of Lowest Insurance Claims for Theft

August 03, 2010
Toyota led all manufacturers with the most models ranked in the top 10 for lowest insurance claims for stolen vehicles. The three models included the Prius Hybrid, Tacoma 4x4 Double Cab pickup truck and Sienna all-wheel-drive van.... more

2011 Tacoma Pickup Offers All-New TRD T|X and T|X Pro Performance Packages

2011 Tacoma Pickup Offers All-New TRD T|X and T|X Pro Performance Packages

July 29, 2010
The Toyota Tacoma, the best-selling compact pickup truck in America, offers two new accessory packages for 2011 based on a concept truck first shown at the 2009 Specialty Equipment Marketing Association (SEMA) Show. The T|X and T|X Pro packages, available in conjunction with the Off-Road Package, add Toyota Racing Development (TRD) accessories in a unique combination at a special value price.... more

Toyota Announces Prices for 2011 Tacoma Pickup Truck

June 18, 2010
Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2011 Tacoma, the best-selling compact pickup truck in North America.... more

Toyota Captures Top Spot in Four Categories in Edmunds.com’s Lowest 'True Cost To Own' Awards for 2010

June 07, 2010
Four Toyota vehicles today took the top spot in Edmund.com’s lowest True Cost to Own® vehicle awards for 2010. The Toyota Yaris sub-compact took home two awards, for Coupes under $25,000 and for Sedans under $15,000. The Tacoma won in the Compact Truck category and the Sienna in the Minivan/Van segment.... more

Toyota Extends Brake Override System to Provide an Additional Measure of Customer Confidence

February 22, 2010
Toyota Motor Sales (TMS), U.S.A., Inc, today announced that it will install a brake override feature on an expanded range of customers’ vehicles to provide an additional measure of confidence. This braking system enhancement will automatically reduce engine power when the brake pedal and the accelerator pedal are applied simultaneously under certain driving conditions.... more

Toyota and Lexus Dominate 2010 IntelliChoice.com Best Overall Values of the Year Awards

February 10, 2010
Toyota and Lexus once again captured more trophies than any other automaker in the 23rd annual Intellichoice.com “Best Overall Values of the Year” (BOVY) awards, announced today at the 2010 Chicago Auto Show. Intellichoice.com is a leading source for automotive ownership cost and value analysis of cars, trucks, crossovers and sport utility vehicles (SUV’s). The annual BOVY awards identify best-in-class vehicles that deliver outstanding value and lower than expected costs over time.... more

Customer FAQs Regarding the Sticking Accelerator Pedal and Floor Mat Pedal Entrapment Recalls

February 03, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Tacoma TX Package Concept

Toyota Tacoma TX Package Concept

November 02, 2009
The Tacoma TX Package Concept was developed for the 2009 SEMA Show to gauge public reaction to its unique design themes and multiple performance modifications. The Tacoma TX is equipped with an impressive list of Toyota Racing Development (TRD) performance accessories and two unique graphics along each side of the truck. SEMA attendee reaction to the Tacoma TX will help enable Toyota to make necessary refinements and finalize a package available for Tacoma buyers in future model years.... more

Toyota Tacoma All-Terrain Gamer

Toyota Tacoma All-Terrain Gamer

November 02, 2009
The Toyota Tacoma All-Terrain Gamer (ATG) combines outdoor sports activities and video games to create the ultimate active lifestyle vehicle for young Tacoma pickup truck owners. The special vehicle was designed to take Tacoma owners to their favorite remote locations where they can pursue their passion for outdoor sports activities and also provide a haven at the end of the day to play their favorite interactive video games.... more

Toyota Tacoma Remains Sales Leader in its Pickup Segment

October 01, 2009
Through 45 years of compact pickup truck heritage, Toyota has continued its sales dominance in this competitive segment with the Tacoma. Starting with the Stout in 1964, followed by the Hilux in 1969, Toyota Compact Pickup in 1976, and for the last 15 years the Tacoma, Toyota’s compact pickups have been a leader in the evolution of the compact pickup segment.... more

Toyota/Lexus Consumer Safety Advisory: Potential Floor Mat Interference with Accelerator Pedal

Toyota/Lexus Consumer Safety Advisory: Potential Floor Mat Interference with Accelerator Pedal

September 29, 2009
Toyota Motor Sales, USA, Inc. takes public safety very seriously. It believes its vehicles to be among the safest on the road today. Recent events have prompted Toyota to take a closer look at the potential for an accelerator pedal to get stuck in the full open position due to an unsecured or incompatible driver's floor mat. A stuck open accelerator pedal may result in very high vehicle speeds and make it difficult to stop the vehicle, which could cause a crash, serious injury or death.... more

2010 Toyota Tacoma Product Information

September 28, 2009

2010 Toyota Technology

September 28, 2009

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