News Releases

Toyota Announces Intent to Voluntarily Recall Certain Toyota Avalon and Highlander, and Lexus GS300, IS250, and IS350 Vehicles to Replace a Brake Master Cylinder Seal

October 20, 2010
Check here for news updates and FAQs for the safety recall campaigns.... more

2010 SEMA Show: Toyota Tacoma X-Runner RTR (Ready to Race)

2010 SEMA Show: Toyota Tacoma X-Runner RTR (Ready to Race)

October 18, 2010
The Tacoma X-Runner RTR (Ready to Race) project pickup truck, which will make its public debut at the 2010 SEMA Show, is an exercise in demonstrating Toyota’s engineering prowess by creating an in-house, high performance vehicle through the utilization of Toyota parts. As a result, the Tacoma RTR is a “parts bin” build with all but a few components currently available on Toyota products (traction bars and drive-line shaft are the only two non-Toyota parts).... more

2011 Toyota Tacoma Product Information

September 02, 2010

2011 Toyota Tacoma Adds New T|X Packages and Other Upgrades

2011 Toyota Tacoma Adds New T|X Packages and Other Upgrades

September 02, 2010
The Toyota Tacoma, the best-selling compact pickup truck in North America since 2005, offers two new packages for 2011 based on a concept truck first shown at the 2009 Specialty Equipment Marketing Association (SEMA) Show. The T|X and T|X Pro packages, available in conjunction with the Off-Road Package, add Toyota Racing Development (TRD) accessories in a unique combination at a special value price.... more

Toyota Launches Tacoma Production in San Antonio

Toyota Launches Tacoma Production in San Antonio

August 06, 2010
Production of the Tacoma pickup truck began last month but was marked today with a ceremony at Toyota Motor Manufacturing, Texas, Inc. (TMMTX). The $100 million investment boosts total investment to $1.4 billion.... more

Toyota Leads All Manufacturers with Three Models Ranked in Top 10 of Lowest Insurance Claims for Theft

August 03, 2010
Toyota led all manufacturers with the most models ranked in the top 10 for lowest insurance claims for stolen vehicles. The three models included the Prius Hybrid, Tacoma 4x4 Double Cab pickup truck and Sienna all-wheel-drive van.... more

2011 Tacoma Pickup Offers All-New TRD T|X and T|X Pro Performance Packages

2011 Tacoma Pickup Offers All-New TRD T|X and T|X Pro Performance Packages

July 29, 2010
The Toyota Tacoma, the best-selling compact pickup truck in America, offers two new accessory packages for 2011 based on a concept truck first shown at the 2009 Specialty Equipment Marketing Association (SEMA) Show. The T|X and T|X Pro packages, available in conjunction with the Off-Road Package, add Toyota Racing Development (TRD) accessories in a unique combination at a special value price.... more

Toyota Announces Prices for 2011 Tacoma Pickup Truck

June 18, 2010
Toyota Motor Sales (TMS), USA, Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2011 Tacoma, the best-selling compact pickup truck in North America.... more

Toyota Captures Top Spot in Four Categories in Edmunds.com’s Lowest 'True Cost To Own' Awards for 2010

June 07, 2010
Four Toyota vehicles today took the top spot in Edmund.com’s lowest True Cost to Own® vehicle awards for 2010. The Toyota Yaris sub-compact took home two awards, for Coupes under $25,000 and for Sedans under $15,000. The Tacoma won in the Compact Truck category and the Sienna in the Minivan/Van segment.... more

Toyota Extends Brake Override System to Provide an Additional Measure of Customer Confidence

February 22, 2010
Toyota Motor Sales (TMS), U.S.A., Inc, today announced that it will install a brake override feature on an expanded range of customers’ vehicles to provide an additional measure of confidence. This braking system enhancement will automatically reduce engine power when the brake pedal and the accelerator pedal are applied simultaneously under certain driving conditions.... more

Toyota Announces Voluntary Recall on 8,000 2010 Model Year Tacoma 4WD Trucks to Inspect the Front Drive Shaft

February 12, 2010
Toyota Motor Sales (TMS), U.S.A., Inc, today announced it will conduct a voluntary safety recall to inspect the front drive shaft on a small production run of certain 2010 model year Tacoma 4WD trucks. The front shaft in approximately 8,000 vehicles may include a component that contains cracks that developed during the manufacturing process. As those vehicles are used, the cracks may eventually lead to the separation of the drive shaft at the joint portion.... more

Toyota and Lexus Dominate 2010 IntelliChoice.com Best Overall Values of the Year Awards

February 10, 2010
Toyota and Lexus once again captured more trophies than any other automaker in the 23rd annual Intellichoice.com “Best Overall Values of the Year” (BOVY) awards, announced today at the 2010 Chicago Auto Show. Intellichoice.com is a leading source for automotive ownership cost and value analysis of cars, trucks, crossovers and sport utility vehicles (SUV’s). The annual BOVY awards identify best-in-class vehicles that deliver outstanding value and lower than expected costs over time.... more

Customer FAQs Regarding the Sticking Accelerator Pedal and Floor Mat Pedal Entrapment Recalls

February 03, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Answers Customer Questions About The Solution For Sticking Accelerator Pedals

February 01, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Answers Questions About the Sticking Accelerator Pedal Recall

January 29, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Frequently Asked Questions For Sticking Accelerator Pedal Recall and Suspension of Sales

January 22, 2010
Frequently asked questions for the sticking accelerator pedal, floor mat pedal entrapment recalls and general questions on both recalls (Feb. 03, 2010).... more

Toyota Announces Details of Remedy to Address Potential Accelerator Pedal Entrapment

November 25, 2009
Toyota Motor Sales, U.S.A., Inc. (TMS) announced today details of the vehicle-based remedy to address the root cause of the potential risk for floor mat entrapment of accelerator pedals in certain Toyota and Lexus models. Toyota issued a consumer safety advisory on September 29 on this issue and has, as an interim measure, commenced the mailing of safety notices to certain Toyota and Lexus owners on October 30.... more

Toyota Begins Interim Notification to Owners Regarding Future Voluntary Safety Recall Related to Floor Mats

November 02, 2009
Toyota Motor Sales (TMS), U.S.A., Inc., today announced that it has begun mailing letters to owners of certain Toyota and Lexus models regarding the potential for an unsecured or incompatible driver’s floor mat to interfere with the accelerator pedal and cause it to get stuck in the wide-open position.... more

Toyota Tacoma TX Package Concept

Toyota Tacoma TX Package Concept

November 02, 2009
The Tacoma TX Package Concept was developed for the 2009 SEMA Show to gauge public reaction to its unique design themes and multiple performance modifications. The Tacoma TX is equipped with an impressive list of Toyota Racing Development (TRD) performance accessories and two unique graphics along each side of the truck. SEMA attendee reaction to the Tacoma TX will help enable Toyota to make necessary refinements and finalize a package available for Tacoma buyers in future model years.... more

Toyota Tacoma All-Terrain Gamer

Toyota Tacoma All-Terrain Gamer

November 02, 2009
The Toyota Tacoma All-Terrain Gamer (ATG) combines outdoor sports activities and video games to create the ultimate active lifestyle vehicle for young Tacoma pickup truck owners. The special vehicle was designed to take Tacoma owners to their favorite remote locations where they can pursue their passion for outdoor sports activities and also provide a haven at the end of the day to play their favorite interactive video games.... more

Toyota Tacoma Remains Sales Leader in its Pickup Segment

October 01, 2009
Through 45 years of compact pickup truck heritage, Toyota has continued its sales dominance in this competitive segment with the Tacoma. Starting with the Stout in 1964, followed by the Hilux in 1969, Toyota Compact Pickup in 1976, and for the last 15 years the Tacoma, Toyota’s compact pickups have been a leader in the evolution of the compact pickup segment.... more

Toyota Carpet Floor Mat Application Information Chart

September 29, 2009

Toyota All Weather Floor Mat Quick Reference Chart

September 29, 2009

Toyota Consumer Safety Advisory: Potential Floor Mat Interference with Accelerator Pedal

Toyota Consumer Safety Advisory: Potential Floor Mat Interference with Accelerator Pedal

September 29, 2009
Toyota Motor Sales, USA, Inc. takes public safety very seriously. It believes its vehicles to be among the safest on the road today. Recent events have prompted Toyota to take a closer look at the potential for an accelerator pedal to get stuck in the full open position due to an unsecured or incompatible driver's floor mat. A stuck open accelerator pedal may result in very high vehicle speeds and make it difficult to stop the vehicle, which could cause a crash, serious injury or death.... more

Toyota/Lexus Consumer Safety Advisory: Potential Floor Mat Interference with Accelerator Pedal

Toyota/Lexus Consumer Safety Advisory: Potential Floor Mat Interference with Accelerator Pedal

September 29, 2009
Toyota Motor Sales, USA, Inc. takes public safety very seriously. It believes its vehicles to be among the safest on the road today. Recent events have prompted Toyota to take a closer look at the potential for an accelerator pedal to get stuck in the full open position due to an unsecured or incompatible driver's floor mat. A stuck open accelerator pedal may result in very high vehicle speeds and make it difficult to stop the vehicle, which could cause a crash, serious injury or death.... more

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